How To Plan for Long Term SEO
 

How To Plan for Long Term SEO

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Smx West 2014 Session #Smx #21A - Longterm Seo: How To Win For Years, Not Dayspresentation How To Plan For Long Term Seo By Rhea Drysdale @Rhea Of Outspoken Media

Smx West 2014 Session #Smx #21A - Longterm Seo: How To Win For Years, Not Dayspresentation How To Plan For Long Term Seo By Rhea Drysdale @Rhea Of Outspoken Media

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    How To Plan for Long Term SEO How To Plan for Long Term SEO Presentation Transcript

    • #smx #21A | @Rhea What makes a website great?
    • #smx #21A | @Rhea The single greatest factor in the success or failure of a site is… …you!
    • #smx #21A | @Rhea “Greatness is not a function of circumstance. Greatness is largely a matter of conscious choice and discipline.” Jim Collins
    • #smx #21A | @Rhea We make choices.
    • #smx #21A | @Rhea The wrong choice can result in a costly mistake.
    • #smx #21A | @Rhea Like choosing vanity goals without the big picture. Trusted, single domain 7 new microsites
    • #smx #21A | @Rhea Or choosing shortcuts without weighing the risks.
    • #smx #21A | @Rhea
    • #smx #21A | @Rhea Human behavior forces algorithm updates.
    • #smx #21A | @Rhea This is why we can’t have nice things!
    • #smx #21A | @Rhea Paid Directories Press releases Sponsorships Associations Content Blog posts Articles How-to’s Linkbait Videos Interviews Other Outreach Relationship development News mentions Blogrolls Product giveaways Contests Invest in Strategy, Not Tactics Understand how to market your business and communicate the risks.
    • #smx #21A | @Rhea Innovations in search demand change. Are you ready?
    • #smx #21A | @Rhea Identifies a problem Cultivates talent Understands their audience Provides value Brands Be a brand. Every great, long-term brand…
    • #smx #21A | @Rhea
    • #smx #21A | @Rhea Problem / Mission Unique products, customers = friends, and engaged buying decisions
    • #smx #21A | @Rhea Talent Company mission permeates the entire team
    • #smx #21A | @Rhea Audience Millennial woman who love unique clothing, accessories & decor
    • #smx #21A | @Rhea Strategy Engaged community; make customers feel great about themselves
    • #smx #21A | @Rhea Diverse category offering builds natural links http://www.adamasanborn.com/lindy-hop.html
    • #smx #21A | @Rhea Results $100 million in sales in 2012, 40% annual growth rate
    • #smx #21A | @Rhea Industry Opportunity Complex wants to achieve at least 1 billion video views in 2014.
    • #smx #21A | @Rhea Audience Reach: Influential young males (16-40) ready to buy, collect and obsess.
    • #smx #21A | @Rhea Strategy Multi-media platform--multi-domains and sizeable investment in video. Develop original programming with editorial integrity. +
    • #smx #21A | @Rhea Results 90 million monthly unique visitors across all brands
    • #smx #21A | @Rhea
    • #smx #21A | @Rhea
    • #smx #21A | @Rhea Industry Innovators The future of journalism—explanatory journalism, experienced team, and trustworthy news that informs marketers on how to take action / succeed. “Danny Sullivan has created a place for all the search news, all the time. He’s leveraged all those interesting bits into live events and even lead generation. It’s a new model for a digital news business.” Marc Andreessen
    • #smx #21A | @Rhea Ranks 3rd on Google for “hummingbird” Using Search Metrics: 458 backlinks 266 referring domains
    • #smx #21A | @Rhea Say hello! rhea@outspokenmedia.com t: @Rhea | @outspokenmedia