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How To Plan for Long Term SEO


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Smx West 2014 Session #Smx #21A - Longterm Seo: How To Win For Years, Not Dayspresentation How To Plan For Long Term Seo By Rhea Drysdale @Rhea Of Outspoken Media

Smx West 2014 Session #Smx #21A - Longterm Seo: How To Win For Years, Not Dayspresentation How To Plan For Long Term Seo By Rhea Drysdale @Rhea Of Outspoken Media

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  • 1. #smx #21A | @Rhea What makes a website great?
  • 2. #smx #21A | @Rhea The single greatest factor in the success or failure of a site is… …you!
  • 3. #smx #21A | @Rhea “Greatness is not a function of circumstance. Greatness is largely a matter of conscious choice and discipline.” Jim Collins
  • 4. #smx #21A | @Rhea We make choices.
  • 5. #smx #21A | @Rhea The wrong choice can result in a costly mistake.
  • 6. #smx #21A | @Rhea Like choosing vanity goals without the big picture. Trusted, single domain 7 new microsites
  • 7. #smx #21A | @Rhea Or choosing shortcuts without weighing the risks.
  • 8. #smx #21A | @Rhea
  • 9. #smx #21A | @Rhea Human behavior forces algorithm updates.
  • 10. #smx #21A | @Rhea This is why we can’t have nice things!
  • 11. #smx #21A | @Rhea Paid Directories Press releases Sponsorships Associations Content Blog posts Articles How-to’s Linkbait Videos Interviews Other Outreach Relationship development News mentions Blogrolls Product giveaways Contests Invest in Strategy, Not Tactics Understand how to market your business and communicate the risks.
  • 12. #smx #21A | @Rhea Innovations in search demand change. Are you ready?
  • 13. #smx #21A | @Rhea Identifies a problem Cultivates talent Understands their audience Provides value Brands Be a brand. Every great, long-term brand…
  • 14. #smx #21A | @Rhea
  • 15. #smx #21A | @Rhea Problem / Mission Unique products, customers = friends, and engaged buying decisions
  • 16. #smx #21A | @Rhea Talent Company mission permeates the entire team
  • 17. #smx #21A | @Rhea Audience Millennial woman who love unique clothing, accessories & decor
  • 18. #smx #21A | @Rhea Strategy Engaged community; make customers feel great about themselves
  • 19. #smx #21A | @Rhea Diverse category offering builds natural links
  • 20. #smx #21A | @Rhea Results $100 million in sales in 2012, 40% annual growth rate
  • 21. #smx #21A | @Rhea Industry Opportunity Complex wants to achieve at least 1 billion video views in 2014.
  • 22. #smx #21A | @Rhea Audience Reach: Influential young males (16-40) ready to buy, collect and obsess.
  • 23. #smx #21A | @Rhea Strategy Multi-media platform--multi-domains and sizeable investment in video. Develop original programming with editorial integrity. +
  • 24. #smx #21A | @Rhea Results 90 million monthly unique visitors across all brands
  • 25. #smx #21A | @Rhea
  • 26. #smx #21A | @Rhea
  • 27. #smx #21A | @Rhea Industry Innovators The future of journalism—explanatory journalism, experienced team, and trustworthy news that informs marketers on how to take action / succeed. “Danny Sullivan has created a place for all the search news, all the time. He’s leveraged all those interesting bits into live events and even lead generation. It’s a new model for a digital news business.” Marc Andreessen
  • 28. #smx #21A | @Rhea Ranks 3rd on Google for “hummingbird” Using Search Metrics: 458 backlinks 266 referring domains
  • 29. #smx #21A | @Rhea Say hello! t: @Rhea | @outspokenmedia