Your SlideShare is downloading. ×
How To Plan for Long Term SEO
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

How To Plan for Long Term SEO


Published on

Smx West 2014 Session #Smx #21A - Longterm Seo: How To Win For Years, Not Dayspresentation How To Plan For Long Term Seo By Rhea Drysdale @Rhea Of Outspoken Media

Smx West 2014 Session #Smx #21A - Longterm Seo: How To Win For Years, Not Dayspresentation How To Plan For Long Term Seo By Rhea Drysdale @Rhea Of Outspoken Media

Published in: Marketing

  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. #smx #21A | @Rhea What makes a website great?
  • 2. #smx #21A | @Rhea The single greatest factor in the success or failure of a site is… …you!
  • 3. #smx #21A | @Rhea “Greatness is not a function of circumstance. Greatness is largely a matter of conscious choice and discipline.” Jim Collins
  • 4. #smx #21A | @Rhea We make choices.
  • 5. #smx #21A | @Rhea The wrong choice can result in a costly mistake.
  • 6. #smx #21A | @Rhea Like choosing vanity goals without the big picture. Trusted, single domain 7 new microsites
  • 7. #smx #21A | @Rhea Or choosing shortcuts without weighing the risks.
  • 8. #smx #21A | @Rhea
  • 9. #smx #21A | @Rhea Human behavior forces algorithm updates.
  • 10. #smx #21A | @Rhea This is why we can’t have nice things!
  • 11. #smx #21A | @Rhea Paid Directories Press releases Sponsorships Associations Content Blog posts Articles How-to’s Linkbait Videos Interviews Other Outreach Relationship development News mentions Blogrolls Product giveaways Contests Invest in Strategy, Not Tactics Understand how to market your business and communicate the risks.
  • 12. #smx #21A | @Rhea Innovations in search demand change. Are you ready?
  • 13. #smx #21A | @Rhea Identifies a problem Cultivates talent Understands their audience Provides value Brands Be a brand. Every great, long-term brand…
  • 14. #smx #21A | @Rhea
  • 15. #smx #21A | @Rhea Problem / Mission Unique products, customers = friends, and engaged buying decisions
  • 16. #smx #21A | @Rhea Talent Company mission permeates the entire team
  • 17. #smx #21A | @Rhea Audience Millennial woman who love unique clothing, accessories & decor
  • 18. #smx #21A | @Rhea Strategy Engaged community; make customers feel great about themselves
  • 19. #smx #21A | @Rhea Diverse category offering builds natural links
  • 20. #smx #21A | @Rhea Results $100 million in sales in 2012, 40% annual growth rate
  • 21. #smx #21A | @Rhea Industry Opportunity Complex wants to achieve at least 1 billion video views in 2014.
  • 22. #smx #21A | @Rhea Audience Reach: Influential young males (16-40) ready to buy, collect and obsess.
  • 23. #smx #21A | @Rhea Strategy Multi-media platform--multi-domains and sizeable investment in video. Develop original programming with editorial integrity. +
  • 24. #smx #21A | @Rhea Results 90 million monthly unique visitors across all brands
  • 25. #smx #21A | @Rhea
  • 26. #smx #21A | @Rhea
  • 27. #smx #21A | @Rhea Industry Innovators The future of journalism—explanatory journalism, experienced team, and trustworthy news that informs marketers on how to take action / succeed. “Danny Sullivan has created a place for all the search news, all the time. He’s leveraged all those interesting bits into live events and even lead generation. It’s a new model for a digital news business.” Marc Andreessen
  • 28. #smx #21A | @Rhea Ranks 3rd on Google for “hummingbird” Using Search Metrics: 458 backlinks 266 referring domains
  • 29. #smx #21A | @Rhea Say hello! t: @Rhea | @outspokenmedia