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How to Improve PPC Results with Google Ad Extensions by Emily Rucker
 

How to Improve PPC Results with Google Ad Extensions by Emily Rucker

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Tips from eBay Enterprise on Using Ad Extensions by Tara Siegel

Tips from eBay Enterprise on Using Ad Extensions by Tara Siegel

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    How to Improve PPC Results with Google Ad Extensions by Emily Rucker How to Improve PPC Results with Google Ad Extensions by Emily Rucker Presentation Transcript

    • Emily Rucker October 2, 2013 GOOGLE AD EXTENSIONS
    • WHAT ARE AD EXTENSIONS? o Features that displays extra business information with ads such as an address, phone number, webpage links or a coupon
    • TYPES OF AD EXTENSIONS o Sitelinks o Call Extensions o Location Extensions o Social Extensions o Offer Extensions o Seller Ratings o Mobile App Extensions o Email / Communication Extensions
    • SITELINKS o Showcase extra targeted and relevant links o Easy to update and refresh seasonal and limited promotions o Change the extra links on ads as often as needed
    • MOBILE SITELINKS o Provides an additional line of text to take up more real estate on the page o Offer additional options for searchers in case original ad didn’t entice the searcher to click through o No cost involved unless Sitelinks are clicked on 5 o Did you know - recent studies by Google show that campaigns with sitelinks have clickthrough rates up to 30% higher than campaigns without sitelinks?
    • CALL EXTENSIONS o Include a phone number in standard text ads o Make it easy for customers to call directly from an ad and for you to better understand the value of a campaigns by measuring the phone calls that an ad generates o Allows advertisers to include their business phone number in a text ad
    • MOBILE CALL EXTENSIONS o Direct way for searchers to contact a business directly through their phone • Provides detailed reporting on the calls received from ads o Charges are the same as for a standard click on the ad o On high-end mobile devices (devices with full Internet browsers): • Include a clickable “call” button, shown to customers who see your ad on Google.com search, Voice search, Google Mobile App or Google maps for Mobile 7 o Good for searchers that would like a faster response or want to speak to a person instead of searching the site or submitting a form
    • LOCATION EXTENSIONS o Merges business address and phone number with ad text
    • MOBILE LOCATION EXTENSIONS o Allows you to include a link to get directions to your business, and may also show how far a customer is from the business location
    • SOCIAL EXTENSIONS o Includes Google +1 information in ads o Link a Google+ page to ads, Google can show more endorsements for a business from customers and supporters o Raises social awareness of a business and increases its relevance
    • OFFER EXTENSIONS o Make ads stand out by showing in-store coupons, deals, and discounts
    • SELLER RATINGS o Ratings are based on customer reviews collected by Google Shopping, which aggregates reviews from a broad base of sources across the Internet o Google Wallet reviews are also included, where applicable o Reviews are aggregated on Google Shopping, seller ratings extensions also include reviews for non-product retailers o Reviews primarily reflect customers' buying experience with these businesses, as opposed to particular products o Appears on desktop and laptop computers and high-end mobile devices with full Internet browsers
    • MOBILE APP EXTENSIONS o Provide searchers the option to learn more about an app and download it o Add a link directly to the mobile app o Once app has been enabled, customers will be able to click through to the website from the headline or click through to the app store o App promotion ads will only show on the device from which the app can be installed o Ads for apps available only for tablets won’t show on mobile devices 13 o Did you know - Mobile App extensions help to increase app downloads, which can improve app rankings?
    • EMAIL / COMMUNICATION EXTENSIONS o Single line added to regular ads that contained a box to enter an email address, a submit button (with a variety of different phrases) and a privacy policy note o Costs the same price as a regular click, but receive the customers email address, instead of just receiving a click
    • DWA STATS 15 Only Independent Agency Focused Exclusively on the Tech Sector San Paulo Coming Soon 8 Offices in All Major Regions 150+ Employees 160+ Clients 1996 Founded
    • THANK YOU www.dwamedia.com twitter.com/dwatechmedia erucker@dwamedia.com