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Emily Rucker
October 2, 2013
GOOGLE AD EXTENSIONS
WHAT ARE AD EXTENSIONS?
o Features that displays extra business information with ads such as an
address, phone number, web...
TYPES OF AD EXTENSIONS
o Sitelinks
o Call Extensions
o Location Extensions
o Social Extensions
o Offer Extensions
o Seller...
SITELINKS
o Showcase extra targeted and relevant links
o Easy to update and refresh seasonal and limited promotions
o Chan...
MOBILE SITELINKS
o Provides an additional line of text to take up more real estate on the page
o Offer additional options ...
CALL EXTENSIONS
o Include a phone number in standard text ads
o Make it easy for customers to call directly from an ad and...
MOBILE CALL EXTENSIONS
o Direct way for searchers to contact a business directly through their phone
• Provides detailed r...
LOCATION EXTENSIONS
o Merges business address and phone number with ad text
MOBILE LOCATION EXTENSIONS
o Allows you to include a link to get directions to your business, and may
also show how far a ...
SOCIAL EXTENSIONS
o Includes Google +1 information in ads
o Link a Google+ page to ads, Google can show more endorsements ...
OFFER EXTENSIONS
o Make ads stand out by showing in-store coupons, deals, and discounts
SELLER RATINGS
o Ratings are based on customer reviews collected by Google Shopping,
which aggregates reviews from a broad...
MOBILE APP EXTENSIONS
o Provide searchers the option to learn more about an app and download it
o Add a link directly to t...
EMAIL / COMMUNICATION EXTENSIONS
o Single line added to regular ads that contained a box to enter an email
address, a subm...
DWA STATS
15
Only Independent Agency Focused Exclusively on the Tech Sector
San Paulo
Coming Soon
8
Offices in All
Major R...
THANK YOU
www.dwamedia.com
twitter.com/dwatechmedia
erucker@dwamedia.com
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How to Improve PPC Results with Google Ad Extensions by Emily Rucker

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Transcript of "How to Improve PPC Results with Google Ad Extensions by Emily Rucker"

  1. 1. Emily Rucker October 2, 2013 GOOGLE AD EXTENSIONS
  2. 2. WHAT ARE AD EXTENSIONS? o Features that displays extra business information with ads such as an address, phone number, webpage links or a coupon
  3. 3. TYPES OF AD EXTENSIONS o Sitelinks o Call Extensions o Location Extensions o Social Extensions o Offer Extensions o Seller Ratings o Mobile App Extensions o Email / Communication Extensions
  4. 4. SITELINKS o Showcase extra targeted and relevant links o Easy to update and refresh seasonal and limited promotions o Change the extra links on ads as often as needed
  5. 5. MOBILE SITELINKS o Provides an additional line of text to take up more real estate on the page o Offer additional options for searchers in case original ad didn’t entice the searcher to click through o No cost involved unless Sitelinks are clicked on 5 o Did you know - recent studies by Google show that campaigns with sitelinks have clickthrough rates up to 30% higher than campaigns without sitelinks?
  6. 6. CALL EXTENSIONS o Include a phone number in standard text ads o Make it easy for customers to call directly from an ad and for you to better understand the value of a campaigns by measuring the phone calls that an ad generates o Allows advertisers to include their business phone number in a text ad
  7. 7. MOBILE CALL EXTENSIONS o Direct way for searchers to contact a business directly through their phone • Provides detailed reporting on the calls received from ads o Charges are the same as for a standard click on the ad o On high-end mobile devices (devices with full Internet browsers): • Include a clickable “call” button, shown to customers who see your ad on Google.com search, Voice search, Google Mobile App or Google maps for Mobile 7 o Good for searchers that would like a faster response or want to speak to a person instead of searching the site or submitting a form
  8. 8. LOCATION EXTENSIONS o Merges business address and phone number with ad text
  9. 9. MOBILE LOCATION EXTENSIONS o Allows you to include a link to get directions to your business, and may also show how far a customer is from the business location
  10. 10. SOCIAL EXTENSIONS o Includes Google +1 information in ads o Link a Google+ page to ads, Google can show more endorsements for a business from customers and supporters o Raises social awareness of a business and increases its relevance
  11. 11. OFFER EXTENSIONS o Make ads stand out by showing in-store coupons, deals, and discounts
  12. 12. SELLER RATINGS o Ratings are based on customer reviews collected by Google Shopping, which aggregates reviews from a broad base of sources across the Internet o Google Wallet reviews are also included, where applicable o Reviews are aggregated on Google Shopping, seller ratings extensions also include reviews for non-product retailers o Reviews primarily reflect customers' buying experience with these businesses, as opposed to particular products o Appears on desktop and laptop computers and high-end mobile devices with full Internet browsers
  13. 13. MOBILE APP EXTENSIONS o Provide searchers the option to learn more about an app and download it o Add a link directly to the mobile app o Once app has been enabled, customers will be able to click through to the website from the headline or click through to the app store o App promotion ads will only show on the device from which the app can be installed o Ads for apps available only for tablets won’t show on mobile devices 13 o Did you know - Mobile App extensions help to increase app downloads, which can improve app rankings?
  14. 14. EMAIL / COMMUNICATION EXTENSIONS o Single line added to regular ads that contained a box to enter an email address, a submit button (with a variety of different phrases) and a privacy policy note o Costs the same price as a regular click, but receive the customers email address, instead of just receiving a click
  15. 15. DWA STATS 15 Only Independent Agency Focused Exclusively on the Tech Sector San Paulo Coming Soon 8 Offices in All Major Regions 150+ Employees 160+ Clients 1996 Founded
  16. 16. THANK YOU www.dwamedia.com twitter.com/dwatechmedia erucker@dwamedia.com
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