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How To Get More
Views On YouTube
John Trefry Founder & CEO, 4WT Media

#SMX #SMXsocial13
Background
N ice to meet you, w e’re 4 W T M edia .
4W T Media specializes in creating high impact video that inspires aud...
Trends

Interruption marketing is dying
www.4wtmedia.com
Trends

Content isn’t king, audiences are
www.4wtmedia.com
Trends

Brands have become storytellers
www.4wtmedia.com
Content strategy

Key Elements to Plan:
• Goals
• Audience
• Placement
• Competitive Analysis
• Tone
www.4wtmedia.com
Content strategy

Goals should be granular
www.4wtmedia.com
Content strategy

Your audience likes what?
www.4wtmedia.com
Content strategy

Plan your placements
www.4wtmedia.com
Content strategy

Study the competition
www.4wtmedia.com
Content strategy

Chose your tone wisely
www.4wtmedia.com
Production

MVP – Minimum Viable Production
• Maintaining a schedule
• Producing for cheap
• Ideate with your audience

ww...
Production

Create early, create often
www.4wtmedia.com
Production

Film students are great
www.4wtmedia.com
Production

Ask your audience
www.4wtmedia.com
Conta ct:

John Trefry
E:john@4wtmedia.com
P: 310.745.9466

Tha nk You
4W M
T edia | 8965 L
indbladeS | C C C 90232
t.
ulv...
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How To Get More Views On YouTube by John Trefry

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How To Get More Views On YouTube by @JohnTrefry of 4WT media

#SMX #24A #SMXsocial13
Going viral on YouTube can generate thousands of views. But that doesn’t mean you should promote your business via a cute kitty video or as a conversation with your 12 year-old CEO. So what’s the best approach to leveraging the huge potential of YouTube? Panelists in this session share best practices for socially promoting your videos… while maintaining the integrity of your brand.

Published in: Marketing, Business, Technology

Transcript of "How To Get More Views On YouTube by John Trefry"

  1. 1. How To Get More Views On YouTube John Trefry Founder & CEO, 4WT Media #SMX #SMXsocial13
  2. 2. Background N ice to meet you, w e’re 4 W T M edia . 4W T Media specializes in creating high impact video that inspires audiences to engage. That means our content makes people take action: share, like, interact, subscribe, buy. We work with c panies of all sizes ac m om ross ultiple industries. www.4wtmedia.com
  3. 3. Trends Interruption marketing is dying www.4wtmedia.com
  4. 4. Trends Content isn’t king, audiences are www.4wtmedia.com
  5. 5. Trends Brands have become storytellers www.4wtmedia.com
  6. 6. Content strategy Key Elements to Plan: • Goals • Audience • Placement • Competitive Analysis • Tone www.4wtmedia.com
  7. 7. Content strategy Goals should be granular www.4wtmedia.com
  8. 8. Content strategy Your audience likes what? www.4wtmedia.com
  9. 9. Content strategy Plan your placements www.4wtmedia.com
  10. 10. Content strategy Study the competition www.4wtmedia.com
  11. 11. Content strategy Chose your tone wisely www.4wtmedia.com
  12. 12. Production MVP – Minimum Viable Production • Maintaining a schedule • Producing for cheap • Ideate with your audience www.4wtmedia.com
  13. 13. Production Create early, create often www.4wtmedia.com
  14. 14. Production Film students are great www.4wtmedia.com
  15. 15. Production Ask your audience www.4wtmedia.com
  16. 16. Conta ct: John Trefry E:john@4wtmedia.com P: 310.745.9466 Tha nk You 4W M T edia | 8965 L indbladeS | C C C 90232 t. ulver ity, A w w w .4 w tmedia .com
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