How To Engage Your Audience in Just 6 Seconds

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How To Engage Your Audience in Just 6 Seconds Using Vine Videos by Anthony Troli @anthonytroli

#SMX #23A #smxsocial13

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How To Engage Your Audience in Just 6 Seconds

  1. 1. How to engage your audience in just six seconds Anthony Troli @anthonytroli #SMX #SMXsocial13 #23A
  2. 2. About Me • Viner with 300k+ followers • PopShorts Head Brand Consultant • Award winning short film writer, producer, and director • Production Assistant at The Soup, Funny or Die, and Gary Sanchez Productions (Will Ferrell’s production company)
  3. 3. Comedy ComedianChris 750k Followers
  4. 4. Relatable & School Nash Grier 2.4M Followers
  5. 5. Animals BarkleyThePom 240k Followers
  6. 6. How To / Life Hack Great use of stop-motion!
  7. 7. Pranks
  8. 8. Contests (if you already have a large following, or seed your vines)
  9. 9. Creative
  10. 10. X vs Y Jordan Burt 2.4M Followers
  11. 11. Extreme / Awesome
  12. 12. #JohnnyDepp at the #LoneRanger Flying practice for #disneyplanes premiere red carpet. Walt Disney Pictures 18k Followers DO NOT Use Vine like Snap • 112 likes 445 Chat • 14 revines 82 • 7 comments 17 comments DO Plan Interaction 0.7%InteractionVines 3% Out Your
  13. 13. BusterLightyear Flex Buzz Before & After PIXAR VINES (unofficial fan account) 447k Followers 1) 109k likes Media Interesting • 131k mash-up 2) Nostalgic • Popular music 124.5k revines 82k revines 3) Reaction Clip • Clevercomments 3.8k comments 2.65k juxtaposition 58% 41% Interaction
  14. 14. 1) Uses currenta prop Great use of Internet humor 2) Exaggerated facial 2) Highly Shareable and expressions “Tag-able” 3) Uses popular hashtags
  15. 15. KingBach 3.6M Followers • Don’t be boring 1) Great punch line Relatable • Don’t sell so hard into a 2) Turns the product 2) Great #Remake choose to • Be propcareful if you use stop-motion
  16. 16. What works well on Vine? • Comedy • Relatable • Animals • How-tos / Life-hacks • Creative (stop-motion or not) • Contests • Content & music mash-ups • Pranks • X vs Y • Interesting facts • Extreme / Awesome • Fail Vines • Vines that keep up with the latest trends • Planned out Vines (plan each shot)
  17. 17. What doesn’t work well? • Anything that comes off overly self-serving • Unimpressive stop-motion • Snap Chat style videos • Vines that try to do too much
  18. 18. Advice • Use a “TV style” countdown • Sync your music (match cuts) • Use a tripod with iPhone mount • Don’t try to hack Vine • Focus on the content of your Vine. Don’t worry about the quality of the video so much. • Use this simple check before you post a video: 1) Would you share it with a friend? 2) Would it make you want to watch it again? • Make Vine videos where the content is relevant to your brand / product, but don’t oversell it! • If you have a budget: Seed your videos and work with established Viners to build your following • If you do work with a Viner, trust them! They know your Vine audience better than you do!
  19. 19. Contact Info AnthonyTroli@gmail.com @anthonytroli #SMX #SMXsocial13 #23A

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