www.magnetmediafilms.com#SMX #12B
Finding & Measuring
Success on YouTube
Matt Ballek
Director of Strategic Distribution
Mag...
AGENDA
www.magnetmediafilms.com
•  YouTube Statistics
•  Optimization & Promotion
•  Engagement vs. Views
•  Average Traffi...
www.magnetmediafilms.comSource: http://www.youtube.com/yt/press/statistics.html
More than 1 billion unique users visit YouT...
www.magnetmediafilms.com
Optimization Promotion
Search
Platform
Paid
Earned
Owned
YouTube Optimization &
Promotion
www.magnetmediafilms.com
ViewsEngagement
www.magnetmediafilms.com
Bot Views
Misleading
Thumbnails
Hidden
Autoplayers
Tag
Scraping
Old tricks for increasing your vid...
www.magnetmediafilms.com
Tube
Algorithm 2000
In the past few years, the YouTube algorithm has been
factoring in watch time,...
www.magnetmediafilms.com
Videos with more engagement easily trump videos with more views alone.
www.magnetmediafilms.com
Average Overall Traffic by Source
Direct/Mobile
Related Videos
Search
Embeds
Subscriber
Advertisin...
www.magnetmediafilms.com
Average Watch Time per Day
Subscriptions
Related Videos
Search
External Links
Embeds
0 15 30 45 60...
www.magnetmediafilms.com
Average Watch Time per Day
Subscriptions
Related Videos
Search
External Links
Embeds
0 15 30 45 60...
www.magnetmediafilms.com
Audience is at the center of every
view
www.magnetmediafilms.com
Viewers
Fans
(Subscribers)
Super Fans
www.magnetmediafilms.com
Viewers
Fans
(Subscribers)
Super Fans
Evergreen Videos
Tutorials
Q&A
Industry News
Bonus Videos
Be...
www.magnetmediafilms.com
HOMEPAGEHOMEPAGE
OLD NEW
www.magnetmediafilms.com
YouTube.com/Audience
www.magnetmediafilms.com
YouTube Process Overview
OptimizePromoteOptimizeProduce OptimizeProduce Engage
Keyword Seasonality...
Finding and Measuring Success on YouTube by Matt Ballek
Upcoming SlideShare
Loading in...5
×

Finding and Measuring Success on YouTube by Matt Ballek

1,241

Published on

From SMX East 2013 - Life Beyond Google: Finding and Measuring Success on YouTube by Matt Ballek #SMX #12B

Published in: Technology, Design
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,241
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
58
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

Finding and Measuring Success on YouTube by Matt Ballek

  1. 1. www.magnetmediafilms.com#SMX #12B Finding & Measuring Success on YouTube Matt Ballek Director of Strategic Distribution Magnet Media
  2. 2. AGENDA www.magnetmediafilms.com •  YouTube Statistics •  Optimization & Promotion •  Engagement vs. Views •  Average Traffic and Watch Time •  How to Measure Audience Engagement •  YouTube Process Overview
  3. 3. www.magnetmediafilms.comSource: http://www.youtube.com/yt/press/statistics.html More than 1 billion unique users visit YouTube each month Over 6 billion hours watched each month 100 hours of video uploaded every minute YouTube reaches more US adults ages 18-34 than any cable network Mobile makes up more than 25% of YouTube's global watch time YouTube is the 2nd largest search engine after Google YouTube Stats
  4. 4. www.magnetmediafilms.com Optimization Promotion Search Platform Paid Earned Owned YouTube Optimization & Promotion
  5. 5. www.magnetmediafilms.com ViewsEngagement
  6. 6. www.magnetmediafilms.com Bot Views Misleading Thumbnails Hidden Autoplayers Tag Scraping Old tricks for increasing your video’s view count no longer work to get your video to rank higher or gain more exposure.
  7. 7. www.magnetmediafilms.com Tube Algorithm 2000 In the past few years, the YouTube algorithm has been factoring in watch time, comments, and likes/dislikes when displaying videos in search and related video positions.
  8. 8. www.magnetmediafilms.com Videos with more engagement easily trump videos with more views alone.
  9. 9. www.magnetmediafilms.com Average Overall Traffic by Source Direct/Mobile Related Videos Search Embeds Subscriber Advertising External URL YouTube Channel 0 7.5 15 22.5 30 by Percent Data provided by YouTube from over 1,500 channels
  10. 10. www.magnetmediafilms.com Average Watch Time per Day Subscriptions Related Videos Search External Links Embeds 0 15 30 45 60 Average Watch Time in Minutes Data Provided by YouTube
  11. 11. www.magnetmediafilms.com Average Watch Time per Day Subscriptions Related Videos Search External Links Embeds 0 15 30 45 60 Average Watch Time in Minutes Data Provided by YouTube
  12. 12. www.magnetmediafilms.com Audience is at the center of every view
  13. 13. www.magnetmediafilms.com Viewers Fans (Subscribers) Super Fans
  14. 14. www.magnetmediafilms.com Viewers Fans (Subscribers) Super Fans Evergreen Videos Tutorials Q&A Industry News Bonus Videos Behind the Scenes Commercials Collaboration Videos
  15. 15. www.magnetmediafilms.com HOMEPAGEHOMEPAGE OLD NEW
  16. 16. www.magnetmediafilms.com YouTube.com/Audience
  17. 17. www.magnetmediafilms.com YouTube Process Overview OptimizePromoteOptimizeProduce OptimizeProduce Engage Keyword Seasonality Keyword Research Community Insights Video Captioning Video Meta-Data Thumbnail Upload Annotations Social Promotion Paid Promotion Network Promotion Comment Responses Reporting Moderation Playlist Maintenance
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×