Extremely Useful & Powerful Excel Tips for Digital Marketers
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Extremely Useful & Powerful Excel Tips for Digital Marketers

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Smx West 2014 Session #Smx #34C - Extreme Excel Excellencepresentation Extremely Useful & Powerful Excel Tips For Digital Marketers By John Gagnon @Jmgagnon Of Bing Ads - Microsoft

Smx West 2014 Session #Smx #34C - Extreme Excel Excellencepresentation Extremely Useful & Powerful Excel Tips For Digital Marketers By John Gagnon @Jmgagnon Of Bing Ads - Microsoft

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http://searchengineland.com 7549
http://news.google.com 17
http://plus.url.google.com 8
http://re-marketing.eu 2
http://sel.yourenothelping.com 1
http://www.goodcleanseo.com 1
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Extremely Useful & Powerful Excel Tips for Digital Marketers Extremely Useful & Powerful Excel Tips for Digital Marketers Presentation Transcript

  • Extremely Useful & Powerful Excel Tips for Digital Marketers John Gagnon, Bing Ads Evangelist @JmGagnon
  • Takeaways 1. 2. 3. Save time. Get more insights. Impress co-workers. @JmGagnon
  • Bing Ads Evangelist I listen, speak and blog Online Marketing Manager Former Googler I teach Excel techniques to digital marketers because these data management tools make it easier to make smarter digital marketing decisions. ExcelSearch @JmGagnon
  • Excel charting on steroids @JmGagnon
  • Microsoft Confidential 2 areas of Excel awesomeness Productivity General Excel wizardry using keyboard shortcuts, tips, and mouse tricks save you time and impress co-workers. Power More insight. Handle big data in Excel and uncover new insights with beautiful visualizations. @JmGagnon
  • Productivity Save time. Impress co-workers. 5 shortcuts for digital marketers Microsoft Confidential
  • Productivity $ = SHIFT + 4 + = SHIFT + =% = SHIFT + 5 01 @JmGagnon
  • Actually remember shortcuts Productivity 01 @JmGagnon
  • CTRL + SHIFT….What? Logic number formatting Productivity 01 1. 2. 3. $ = SHIFT + 4 CTRL + $ = Format as currency So: CTRL + SHIFT + 4 @JmGagnon
  • Logic number formatting Productivity 01 @JmGagnon
  • SUM( ) Productivity 02 @JmGagnon
  • Simple shortcut for SUM( ) ALT + = Productivity 02 @JmGagnon
  • Format Painter Productivity 03 @JmGagnon
  • Quick and easy formatting: double-click format painter Productivity 03 Microsoft Confidential @JmGagnon
  • Day of week or month? Productivity 05 @JmGagnon
  • Turn: 10/1/2012 Into: Monday Productivity 05 @JmGagnon
  • TEXT( ) converts dates nicely =TEXT( , ) Productivity 05 this value 10/1/2012 Formatted this way “m” “mmmm” “dddd” “mmmm-dd” 10 October Monday October-01 =TEXT( )10/1/2012 “dddd” Monday @JmGagnon
  • Convert 10/1/2012 to: "Monday" or "Oct-01" Productivity 05 @JmGagnon
  • CPA = 𝑺𝒑𝒆𝒏𝒅 𝑪𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏𝒔 #DIV/0! Productivity 07 @JmGagnon
  • No more #DIV/0! errors in Pivot Tables Productivity 07 @JmGagnon
  • Power More insight. Handle big data in Excel and uncover new insights with beautiful visualizations. 2 big data add-ins for digital marketers Microsoft Confidential
  • @JmGagnon 1,048,576 Maximum # of Rows in Excel
  • Demo Pivot Tables on steroids Power 01 @JmGagnon
  • 10.4M? Maximum number of cells in Excel? Microsoft Confidential @JmGagnon
  • Microsoft Confidential Millions of Millions Stars Microsoft Research Excel
  • Excel charting on steroids Power 01 @JmGagnon
  • Back-to-School Visualization Texas Great Lakes New York Arkansas @JmGagnon
  • Demo Bing Maps + Excel charting on steroids Power 02
  • Takeaways 1. 2. 3. Save time with keyboard shortcuts and mouse tricks Get more insights you couldn’t get before Impress your co-workers with PowerMap and PowerPivot Microsoft Confidential @JmGagnon
  • If you've made it this far, here is a reward: 100 Excel tips to dive into from one of my favorite Excel resources. And for your reference, here are a few blogs and Twitter feeds from Excel experts to keep track of: Chandoo on Twitter @r1c1 or at his great website Chandoo.org Rob Collie on Twitter @PowerPivotPro Bill Jelen, "Mr. Excel," on Twitter or his website Tom Urtis on Twitter @TomUrtis Heiko Heimrath on Twitter @exceltricks Great Resources for Excel Tips @JmGagnon
  • Have fun! Slides available on SMX Website @jmgagnon