0
Extremely Useful &
Powerful Excel Tips
for Digital Marketers
John Gagnon,
Bing Ads Evangelist
@JmGagnon
Takeaways
1.
2.
3.
Save time.
Get more insights.
Impress co-workers.
@JmGagnon
Bing Ads Evangelist
I listen, speak and blog Online Marketing Manager Former Googler
I teach Excel techniques to digital m...
Excel charting on steroids
@JmGagnon
Microsoft Confidential
2 areas of Excel awesomeness
Productivity
General Excel wizardry using
keyboard shortcuts, tips, an...
Productivity
Save time. Impress co-workers.
5 shortcuts for
digital marketers
Microsoft Confidential
Productivity
$ = SHIFT + 4 + = SHIFT + =% = SHIFT + 5
01
@JmGagnon
Actually remember
shortcuts
Productivity 01
@JmGagnon
CTRL + SHIFT….What?
Logic number formatting
Productivity 01
1.
2.
3.
$ = SHIFT + 4
CTRL + $ = Format as currency
So: CTRL ...
Logic number formatting
Productivity 01
@JmGagnon
SUM( )
Productivity 02
@JmGagnon
Simple shortcut for SUM( )
ALT + =
Productivity 02
@JmGagnon
Format Painter
Productivity 03
@JmGagnon
Quick and easy formatting: double-click
format painter
Productivity 03
Microsoft Confidential @JmGagnon
Day of week
or month?
Productivity 05
@JmGagnon
Turn: 10/1/2012
Into: Monday
Productivity 05
@JmGagnon
TEXT( ) converts dates nicely
=TEXT( , )
Productivity 05
this value
10/1/2012
Formatted this way
“m”
“mmmm”
“dddd”
“mmmm-d...
Convert 10/1/2012 to:
"Monday" or "Oct-01"
Productivity 05
@JmGagnon
CPA =
𝑺𝒑𝒆𝒏𝒅
𝑪𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏𝒔
#DIV/0!
Productivity 07
@JmGagnon
No more #DIV/0! errors in Pivot Tables
Productivity 07
@JmGagnon
Power
More insight. Handle big data in Excel and uncover new insights with
beautiful visualizations.
2 big data
add-ins fo...
@JmGagnon
1,048,576
Maximum # of Rows in Excel
Demo
Pivot Tables on steroids
Power 01
@JmGagnon
10.4M?
Maximum number of cells in Excel?
Microsoft Confidential @JmGagnon
Microsoft Confidential
Millions of Millions Stars
Microsoft Research
Excel
Excel charting on steroids
Power 01
@JmGagnon
Back-to-School Visualization
Texas
Great Lakes
New York
Arkansas
@JmGagnon
Demo
Bing Maps + Excel charting on steroids
Power 02
Takeaways
1.
2.
3.
Save time
with keyboard shortcuts and mouse tricks
Get more insights
you couldn’t get before
Impress yo...
If you've made it this far, here is a reward: 100 Excel tips to dive into from one of my
favorite Excel resources. And for...
Have fun!
Slides available on SMX Website
@jmgagnon
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Extremely Useful & Powerful Excel Tips for Digital Marketers

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Smx West 2014 Session #Smx #34C - Extreme Excel Excellencepresentation Extremely Useful & Powerful Excel Tips For Digital Marketers By John Gagnon @Jmgagnon Of Bing Ads - Microsoft

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Transcript of "Extremely Useful & Powerful Excel Tips for Digital Marketers"

  1. 1. Extremely Useful & Powerful Excel Tips for Digital Marketers John Gagnon, Bing Ads Evangelist @JmGagnon
  2. 2. Takeaways 1. 2. 3. Save time. Get more insights. Impress co-workers. @JmGagnon
  3. 3. Bing Ads Evangelist I listen, speak and blog Online Marketing Manager Former Googler I teach Excel techniques to digital marketers because these data management tools make it easier to make smarter digital marketing decisions. ExcelSearch @JmGagnon
  4. 4. Excel charting on steroids @JmGagnon
  5. 5. Microsoft Confidential 2 areas of Excel awesomeness Productivity General Excel wizardry using keyboard shortcuts, tips, and mouse tricks save you time and impress co-workers. Power More insight. Handle big data in Excel and uncover new insights with beautiful visualizations. @JmGagnon
  6. 6. Productivity Save time. Impress co-workers. 5 shortcuts for digital marketers Microsoft Confidential
  7. 7. Productivity $ = SHIFT + 4 + = SHIFT + =% = SHIFT + 5 01 @JmGagnon
  8. 8. Actually remember shortcuts Productivity 01 @JmGagnon
  9. 9. CTRL + SHIFT….What? Logic number formatting Productivity 01 1. 2. 3. $ = SHIFT + 4 CTRL + $ = Format as currency So: CTRL + SHIFT + 4 @JmGagnon
  10. 10. Logic number formatting Productivity 01 @JmGagnon
  11. 11. SUM( ) Productivity 02 @JmGagnon
  12. 12. Simple shortcut for SUM( ) ALT + = Productivity 02 @JmGagnon
  13. 13. Format Painter Productivity 03 @JmGagnon
  14. 14. Quick and easy formatting: double-click format painter Productivity 03 Microsoft Confidential @JmGagnon
  15. 15. Day of week or month? Productivity 05 @JmGagnon
  16. 16. Turn: 10/1/2012 Into: Monday Productivity 05 @JmGagnon
  17. 17. TEXT( ) converts dates nicely =TEXT( , ) Productivity 05 this value 10/1/2012 Formatted this way “m” “mmmm” “dddd” “mmmm-dd” 10 October Monday October-01 =TEXT( )10/1/2012 “dddd” Monday @JmGagnon
  18. 18. Convert 10/1/2012 to: "Monday" or "Oct-01" Productivity 05 @JmGagnon
  19. 19. CPA = 𝑺𝒑𝒆𝒏𝒅 𝑪𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏𝒔 #DIV/0! Productivity 07 @JmGagnon
  20. 20. No more #DIV/0! errors in Pivot Tables Productivity 07 @JmGagnon
  21. 21. Power More insight. Handle big data in Excel and uncover new insights with beautiful visualizations. 2 big data add-ins for digital marketers Microsoft Confidential
  22. 22. @JmGagnon 1,048,576 Maximum # of Rows in Excel
  23. 23. Demo Pivot Tables on steroids Power 01 @JmGagnon
  24. 24. 10.4M? Maximum number of cells in Excel? Microsoft Confidential @JmGagnon
  25. 25. Microsoft Confidential Millions of Millions Stars Microsoft Research Excel
  26. 26. Excel charting on steroids Power 01 @JmGagnon
  27. 27. Back-to-School Visualization Texas Great Lakes New York Arkansas @JmGagnon
  28. 28. Demo Bing Maps + Excel charting on steroids Power 02
  29. 29. Takeaways 1. 2. 3. Save time with keyboard shortcuts and mouse tricks Get more insights you couldn’t get before Impress your co-workers with PowerMap and PowerPivot Microsoft Confidential @JmGagnon
  30. 30. If you've made it this far, here is a reward: 100 Excel tips to dive into from one of my favorite Excel resources. And for your reference, here are a few blogs and Twitter feeds from Excel experts to keep track of: Chandoo on Twitter @r1c1 or at his great website Chandoo.org Rob Collie on Twitter @PowerPivotPro Bill Jelen, "Mr. Excel," on Twitter or his website Tom Urtis on Twitter @TomUrtis Heiko Heimrath on Twitter @exceltricks Great Resources for Excel Tips @JmGagnon
  31. 31. Have fun! Slides available on SMX Website @jmgagnon
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