Extremely Useful & Powerful Excel Tips for Digital Marketers

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Smx West 2014 Session #Smx #34C - Extreme Excel Excellencepresentation Extremely Useful & Powerful Excel Tips For Digital Marketers By John Gagnon @Jmgagnon Of Bing Ads - Microsoft

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Extremely Useful & Powerful Excel Tips for Digital Marketers

  1. 1. Extremely Useful & Powerful Excel Tips for Digital Marketers John Gagnon, Bing Ads Evangelist @JmGagnon
  2. 2. Takeaways 1. 2. 3. Save time. Get more insights. Impress co-workers. @JmGagnon
  3. 3. Bing Ads Evangelist I listen, speak and blog Online Marketing Manager Former Googler I teach Excel techniques to digital marketers because these data management tools make it easier to make smarter digital marketing decisions. ExcelSearch @JmGagnon
  4. 4. Excel charting on steroids @JmGagnon
  5. 5. Microsoft Confidential 2 areas of Excel awesomeness Productivity General Excel wizardry using keyboard shortcuts, tips, and mouse tricks save you time and impress co-workers. Power More insight. Handle big data in Excel and uncover new insights with beautiful visualizations. @JmGagnon
  6. 6. Productivity Save time. Impress co-workers. 5 shortcuts for digital marketers Microsoft Confidential
  7. 7. Productivity $ = SHIFT + 4 + = SHIFT + =% = SHIFT + 5 01 @JmGagnon
  8. 8. Actually remember shortcuts Productivity 01 @JmGagnon
  9. 9. CTRL + SHIFT….What? Logic number formatting Productivity 01 1. 2. 3. $ = SHIFT + 4 CTRL + $ = Format as currency So: CTRL + SHIFT + 4 @JmGagnon
  10. 10. Logic number formatting Productivity 01 @JmGagnon
  11. 11. SUM( ) Productivity 02 @JmGagnon
  12. 12. Simple shortcut for SUM( ) ALT + = Productivity 02 @JmGagnon
  13. 13. Format Painter Productivity 03 @JmGagnon
  14. 14. Quick and easy formatting: double-click format painter Productivity 03 Microsoft Confidential @JmGagnon
  15. 15. Day of week or month? Productivity 05 @JmGagnon
  16. 16. Turn: 10/1/2012 Into: Monday Productivity 05 @JmGagnon
  17. 17. TEXT( ) converts dates nicely =TEXT( , ) Productivity 05 this value 10/1/2012 Formatted this way “m” “mmmm” “dddd” “mmmm-dd” 10 October Monday October-01 =TEXT( )10/1/2012 “dddd” Monday @JmGagnon
  18. 18. Convert 10/1/2012 to: "Monday" or "Oct-01" Productivity 05 @JmGagnon
  19. 19. CPA = 𝑺𝒑𝒆𝒏𝒅 𝑪𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏𝒔 #DIV/0! Productivity 07 @JmGagnon
  20. 20. No more #DIV/0! errors in Pivot Tables Productivity 07 @JmGagnon
  21. 21. Power More insight. Handle big data in Excel and uncover new insights with beautiful visualizations. 2 big data add-ins for digital marketers Microsoft Confidential
  22. 22. @JmGagnon 1,048,576 Maximum # of Rows in Excel
  23. 23. Demo Pivot Tables on steroids Power 01 @JmGagnon
  24. 24. 10.4M? Maximum number of cells in Excel? Microsoft Confidential @JmGagnon
  25. 25. Microsoft Confidential Millions of Millions Stars Microsoft Research Excel
  26. 26. Excel charting on steroids Power 01 @JmGagnon
  27. 27. Back-to-School Visualization Texas Great Lakes New York Arkansas @JmGagnon
  28. 28. Demo Bing Maps + Excel charting on steroids Power 02
  29. 29. Takeaways 1. 2. 3. Save time with keyboard shortcuts and mouse tricks Get more insights you couldn’t get before Impress your co-workers with PowerMap and PowerPivot Microsoft Confidential @JmGagnon
  30. 30. If you've made it this far, here is a reward: 100 Excel tips to dive into from one of my favorite Excel resources. And for your reference, here are a few blogs and Twitter feeds from Excel experts to keep track of: Chandoo on Twitter @r1c1 or at his great website Chandoo.org Rob Collie on Twitter @PowerPivotPro Bill Jelen, "Mr. Excel," on Twitter or his website Tom Urtis on Twitter @TomUrtis Heiko Heimrath on Twitter @exceltricks Great Resources for Excel Tips @JmGagnon
  31. 31. Have fun! Slides available on SMX Website @jmgagnon

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