Executing a Flawless Content Strategy By Chris Bennett
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Executing a Flawless Content Strategy By Chris Bennett

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SMX Advanced 2014 Session #SMX #22C - Executing A Flawless Content Marketing Strategy - Executing A Flawless Content Strategy By Chris Bennett @ChrisBennett Of 97Th Floor ...

SMX Advanced 2014 Session #SMX #22C - Executing A Flawless Content Marketing Strategy - Executing A Flawless Content Strategy By Chris Bennett @ChrisBennett Of 97Th Floor

For more on content marketing visit http://marketingland.com

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  • 1. Executing a Flawless Content Strategy
  • 2. Chris Bennett CEO chris@97thfloor.com @chrisbennett
  • 3. Download This Deck Here: bit.ly/smxadvanced97
  • 4. All right! Stop whatcha doin', cause I'm about to ruin The image and the style that ya used to…
  • 5. Stop spreading yourself too thin
  • 6. Stop wearing too many hats
  • 7. Stop with the checklist marketing mentality
  • 8. That’s an assembly line mentality
  • 9. These guys eat assembly lines for breakfast
  • 10. Your working harder than a T-Rex making a bed
  • 11. You need more mileage out of your existing efforts
  • 12. Start by crossing the streams
  • 13. Take an idea
  • 14. It can be anything
  • 15. A Video
  • 16. An Infographic
  • 17. An Article
  • 18. An Interactive Marketing App
  • 19. Just Start
  • 20. Then get your MacGyver on!
  • 21. By repurposing
  • 22. Infographic to SlideShare http://www.9mmammo.com/walking-dead-ammo-infographic.html
  • 23. Infographic to SlideShare http://www.slideshare.net/9mmAmmo/walking-dead-weapons-ammo-breakdown
  • 24. SlideShare to Mini Graphics/Image Rich Articles http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1
  • 25. SlideShare to Mini Graphics/Image Rich Articles
  • 26. Infographic to Mini Graphics/Image Rich Articles http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0
  • 27. Spice up your rich articles w/GIF’s http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0
  • 28. Don’t reinvent
  • 29. Polish
  • 30. Standard clip? Or polish? https://vine.co/v/MD5wH003YaLhttp://instagram.com/p/o6V-Bfg0Ae/
  • 31. YouTube to GIF’s http://www.youtube.com/watch?v=gd2aNEHKj1o
  • 32. YouTube to GIF’s
  • 33. YouTube to GIF’s Over 4.5 Mil Aggregate Views
  • 34. Leverage what you have by spreading the love
  • 35. Videos should live everywhere
  • 36. Videos should live everywhere
  • 37. Videos should live everywhereVideos should live everywhere
  • 38. Short form videos are working well on FB due to the auto video load feature Videos should live everywhere
  • 39. Get more mileage out of your existing efforts
  • 40. Treat your content marketing like a movie release
  • 41. Be Everywhere
  • 42. Disrupt the flow by being OG
  • 43. Not that OG, this one
  • 44. FaceBook makes it easy
  • 45. <title>The Pixar Theory</title> <meta property='og:locale' content='en_US'/> <meta property='og:type' content='article'/> <meta property='og:title' content='The Pixar Theory an Interactive Story, by @97thfloor #pixartheory'/> <meta property='og:description' content='Every Pixar movie is connected. This interactive graphic tells the story of how and why.'/> <meta property='og:url' content='http://www.pixartheory.com'/> <meta property='og:site_name' content='The Pixar Theory'/> <meta property='og:image' content='http://www.97thfloor.com/wp- content/uploads/2013/07/The-Pixar-Theory-share-1.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp- content/uploads/2013/07/The-Pixar-Theory-share-2.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp- content/uploads/2013/07/kitty.jpg'/> FaceBook makes it easy https://developers.facebook.com/docs/opengraph/
  • 46. This gets more difficult https://dev.twitter.com/docs/cards
  • 47. Look how many options, yet still rarely used https://dev.twitter.com/docs/cards
  • 48. Pinterest has different display options too https://developers.pinterest.com/rich_pins/
  • 49. G+ makes it easy
  • 50. Interactive Marketing Apps are the Future
  • 51. These aren’t IOS or Android Apps
  • 52. These are HTML5 JavaScript Mobile friendly Apps http://www.budgetdirect.com.au/packinglist/
  • 53. Who said taxes are boring?
  • 54. Have to build in the real buttons to utilize Twitter cards
  • 55. Strong calls to action
  • 56. You could write and article about College Degrees
  • 57. Or you could disrupt and engage
  • 58. Or you could disrupt and engage
  • 59. Article 32 pages Long, 4,602 words Original Written Pixar Theory, http://jonnegroni.com/2013/07/11/the-pixar-theory/
  • 60. Engage
  • 61. Disrupt
  • 62. Combined Desktop, Mobile, Tablet Desktop 8:15 Sec avg. Session 10 Pages / Session
  • 63. Chris Bennett CEO chris@97thfloor.com @chrisbennett