Excel Excellence for Search Marketers
 

Excel Excellence for Search Marketers

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Smx West 2014 Session #Smx #34C - Extreme Excel Excellencepresentation Excel Excellence For Search Marketers By Brett Snyder @Brettasnyder Of Nebo Agency

Smx West 2014 Session #Smx #34C - Extreme Excel Excellencepresentation Excel Excellence For Search Marketers By Brett Snyder @Brettasnyder Of Nebo Agency

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    Excel Excellence for Search Marketers Excel Excellence for Search Marketers Presentation Transcript

    • @BrettASnyder Extreme Excel Excellence Brett Snyder Director, Search Engine Optimization
    • @BrettASnyder About Me Director, Search Engine Optimization, Nebo Agency • Human-centered approach to SEO • Download the Presentation: http://bit.ly/excel-excellence • Twitter: @BrettASnyder
    • @BrettASnyder About Me
    • @BrettASnyder About Me
    • @BrettASnyder About Me
    • @BrettASnyder Goal
    • @BrettASnyder Automated Milestone Scheduling http://bit.ly/automated-scheduling
    • @BrettASnyder Meta Data Generation
    • @BrettASnyder Wedding Invite List
    • @BrettASnyder Testing your Loved Ones
    • @BrettASnyder Goal
    • @BrettASnyder Goal
    • @BrettASnyder Goal Simple Data Valuable Data Actionable Data
    • @BrettASnyder Actual Data vs. Actionable Data
    • @BrettASnyder Actual Data vs. Actionable Data
    • Nested Functions
    • @BrettASnyder IF Functions
    • @BrettASnyder IF Functions
    • @BrettASnyder IF Functions
    • @BrettASnyder What are Nested Functions?
    • @BrettASnyder What are Nested Functions? 1
    • @BrettASnyder What are Nested Functions? 1 2
    • @BrettASnyder Who remembers PEMDAS??
    • @BrettASnyder PEMDAS (a X b ÷ c + d - e)f1 6 25 4 3
    • @BrettASnyder What are Nested Functions? 1
    • @BrettASnyder What are Nested Functions? 1 2
    • Using Nested Functions
    • @BrettASnyder Identify the Problem
    • @BrettASnyder Determine the Criteria  Clicks  Impressions  Clickthrough Rate  Average Position  Organic Ranking  Organic Traffic  Bounce Rate  Conversions
    • @BrettASnyder Find the Key
    • @BrettASnyder Find the Key This is the key!
    • @BrettASnyder Find the Key
    • @BrettASnyder Build the Solution
    • @BrettASnyder Build the Solution
    • Striking Distance Keywords
    • @BrettASnyder Identify the Problem
    • @BrettASnyder Determine the Criteria  Where are you currently ranking?  How many impressions did it get?  How many conversions did it get?
    • @BrettASnyder Find the Key
    • @BrettASnyder Build the Solution
    • @BrettASnyder Build the Solution
    • @BrettASnyder Build the Solution Ranking <20; Ranking >5
    • @BrettASnyder Build the Solution Impressions > 100
    • @BrettASnyder Build the Solution Conversions >= 1
    • Nesting Multiple Functions
    • @BrettASnyder Nesting Multiple Functions
    • @BrettASnyder Nesting Multiple Functions
    • @BrettASnyder Nesting Multiple Functions
    • @BrettASnyder Nesting Multiple Functions
    • @BrettASnyder Nesting Multiple Functions
    • @BrettASnyder Nesting Multiple Functions
    • @BrettASnyder Nesting Multiple Functions
    • Building Tools
    • @BrettASnyder Identify the Problem
    • @BrettASnyder Identify the Problem
    • @BrettASnyder Determine the Criteria Impressions Conversions Cost/Conversion
    • @BrettASnyder Find the Key
    • @BrettASnyder Build the Solution
    • @BrettASnyder Build the Solution
    • @BrettASnyder Bid Management Template http://www.bit.ly/ bidmgmt
    • (not provided)
    • @BrettASnyder Goal
    • Validated Learning
    • @BrettASnyder Validated Learning
    • What Do We Have?
    • @BrettASnyder Google Analytics Landing Pages
    • @BrettASnyder Google Webmaster Tools
    • @BrettASnyder Where Are Our Keywords?
    • @BrettASnyder Where Are Our Keywords? Title Tags!
    • @BrettASnyder Title Tags (Screaming Frog)
    • Build the Solution
    • @BrettASnyder Build the Solution
    • @BrettASnyder Pages Containing Keyword
    • @BrettASnyder Search Queries Containing Keyword
    • @BrettASnyder Ranking Opportunity
    • @BrettASnyder Keyword Insights Template http://www.bit.ly/k w-insights
    • @BrettASnyder Goal
    • @BrettASnyder THANK YOU! TO LEARN MORE OR FOR ANY QUESTIONS: Brett Snyder Director, Search Engine Optimization Nebo Agency @BrettASnyder