Excel Excellence for Search Marketers

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Smx West 2014 Session #Smx #34C - Extreme Excel Excellencepresentation Excel Excellence For Search Marketers By Brett Snyder @Brettasnyder Of Nebo Agency

Smx West 2014 Session #Smx #34C - Extreme Excel Excellencepresentation Excel Excellence For Search Marketers By Brett Snyder @Brettasnyder Of Nebo Agency

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  • 1. @BrettASnyder Extreme Excel Excellence Brett Snyder Director, Search Engine Optimization
  • 2. @BrettASnyder About Me Director, Search Engine Optimization, Nebo Agency • Human-centered approach to SEO • Download the Presentation: http://bit.ly/excel-excellence • Twitter: @BrettASnyder
  • 3. @BrettASnyder About Me
  • 4. @BrettASnyder About Me
  • 5. @BrettASnyder About Me
  • 6. @BrettASnyder Goal
  • 7. @BrettASnyder Automated Milestone Scheduling http://bit.ly/automated-scheduling
  • 8. @BrettASnyder Meta Data Generation
  • 9. @BrettASnyder Wedding Invite List
  • 10. @BrettASnyder Testing your Loved Ones
  • 11. @BrettASnyder Goal
  • 12. @BrettASnyder Goal
  • 13. @BrettASnyder Goal Simple Data Valuable Data Actionable Data
  • 14. @BrettASnyder Actual Data vs. Actionable Data
  • 15. @BrettASnyder Actual Data vs. Actionable Data
  • 16. Nested Functions
  • 17. @BrettASnyder IF Functions
  • 18. @BrettASnyder IF Functions
  • 19. @BrettASnyder IF Functions
  • 20. @BrettASnyder What are Nested Functions?
  • 21. @BrettASnyder What are Nested Functions? 1
  • 22. @BrettASnyder What are Nested Functions? 1 2
  • 23. @BrettASnyder Who remembers PEMDAS??
  • 24. @BrettASnyder PEMDAS (a X b ÷ c + d - e)f1 6 25 4 3
  • 25. @BrettASnyder What are Nested Functions? 1
  • 26. @BrettASnyder What are Nested Functions? 1 2
  • 27. Using Nested Functions
  • 28. @BrettASnyder Identify the Problem
  • 29. @BrettASnyder Determine the Criteria  Clicks  Impressions  Clickthrough Rate  Average Position  Organic Ranking  Organic Traffic  Bounce Rate  Conversions
  • 30. @BrettASnyder Find the Key
  • 31. @BrettASnyder Find the Key This is the key!
  • 32. @BrettASnyder Find the Key
  • 33. @BrettASnyder Build the Solution
  • 34. @BrettASnyder Build the Solution
  • 35. Striking Distance Keywords
  • 36. @BrettASnyder Identify the Problem
  • 37. @BrettASnyder Determine the Criteria  Where are you currently ranking?  How many impressions did it get?  How many conversions did it get?
  • 38. @BrettASnyder Find the Key
  • 39. @BrettASnyder Build the Solution
  • 40. @BrettASnyder Build the Solution
  • 41. @BrettASnyder Build the Solution Ranking <20; Ranking >5
  • 42. @BrettASnyder Build the Solution Impressions > 100
  • 43. @BrettASnyder Build the Solution Conversions >= 1
  • 44. Nesting Multiple Functions
  • 45. @BrettASnyder Nesting Multiple Functions
  • 46. @BrettASnyder Nesting Multiple Functions
  • 47. @BrettASnyder Nesting Multiple Functions
  • 48. @BrettASnyder Nesting Multiple Functions
  • 49. @BrettASnyder Nesting Multiple Functions
  • 50. @BrettASnyder Nesting Multiple Functions
  • 51. @BrettASnyder Nesting Multiple Functions
  • 52. Building Tools
  • 53. @BrettASnyder Identify the Problem
  • 54. @BrettASnyder Identify the Problem
  • 55. @BrettASnyder Determine the Criteria Impressions Conversions Cost/Conversion
  • 56. @BrettASnyder Find the Key
  • 57. @BrettASnyder Build the Solution
  • 58. @BrettASnyder Build the Solution
  • 59. @BrettASnyder Bid Management Template http://www.bit.ly/ bidmgmt
  • 60. (not provided)
  • 61. @BrettASnyder Goal
  • 62. Validated Learning
  • 63. @BrettASnyder Validated Learning
  • 64. What Do We Have?
  • 65. @BrettASnyder Google Analytics Landing Pages
  • 66. @BrettASnyder Google Webmaster Tools
  • 67. @BrettASnyder Where Are Our Keywords?
  • 68. @BrettASnyder Where Are Our Keywords? Title Tags!
  • 69. @BrettASnyder Title Tags (Screaming Frog)
  • 70. Build the Solution
  • 71. @BrettASnyder Build the Solution
  • 72. @BrettASnyder Pages Containing Keyword
  • 73. @BrettASnyder Search Queries Containing Keyword
  • 74. @BrettASnyder Ranking Opportunity
  • 75. @BrettASnyder Keyword Insights Template http://www.bit.ly/k w-insights
  • 76. @BrettASnyder Goal
  • 77. @BrettASnyder THANK YOU! TO LEARN MORE OR FOR ANY QUESTIONS: Brett Snyder Director, Search Engine Optimization Nebo Agency @BrettASnyder