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@BrettASnyder
Extreme Excel Excellence
Brett Snyder
Director, Search Engine Optimization
@BrettASnyder
About Me
Director, Search Engine
Optimization, Nebo Agency
• Human-centered approach to SEO
• Download the P...
@BrettASnyder
About Me
@BrettASnyder
About Me
@BrettASnyder
About Me
@BrettASnyder
Goal
@BrettASnyder
Automated Milestone Scheduling
http://bit.ly/automated-scheduling
@BrettASnyder
Meta Data Generation
@BrettASnyder
Wedding Invite List
@BrettASnyder
Testing your Loved Ones
@BrettASnyder
Goal
@BrettASnyder
Goal
@BrettASnyder
Goal
Simple Data
Valuable Data
Actionable Data
@BrettASnyder
Actual Data vs. Actionable Data
@BrettASnyder
Actual Data vs. Actionable Data
Nested Functions
@BrettASnyder
IF Functions
@BrettASnyder
IF Functions
@BrettASnyder
IF Functions
@BrettASnyder
What are Nested Functions?
@BrettASnyder
What are Nested Functions?
1
@BrettASnyder
What are Nested Functions?
1 2
@BrettASnyder
Who
remembers
PEMDAS??
@BrettASnyder
PEMDAS
(a X b ÷ c + d -
e)f1 6
25
4
3
@BrettASnyder
What are Nested Functions?
1
@BrettASnyder
What are Nested Functions?
1
2
Using Nested Functions
@BrettASnyder
Identify the Problem
@BrettASnyder
Determine the Criteria
 Clicks
 Impressions
 Clickthrough Rate
 Average Position
 Organic Ranking
 Org...
@BrettASnyder
Find the Key
@BrettASnyder
Find the Key
This is the key!
@BrettASnyder
Find the Key
@BrettASnyder
Build the Solution
@BrettASnyder
Build the Solution
Striking Distance Keywords
@BrettASnyder
Identify the Problem
@BrettASnyder
Determine the Criteria
 Where are you currently ranking?
 How many impressions did it get?
 How many conv...
@BrettASnyder
Find the Key
@BrettASnyder
Build the Solution
@BrettASnyder
Build the Solution
@BrettASnyder
Build the Solution
Ranking <20; Ranking >5
@BrettASnyder
Build the Solution
Impressions > 100
@BrettASnyder
Build the Solution
Conversions >= 1
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
Building Tools
@BrettASnyder
Identify the Problem
@BrettASnyder
Identify the Problem
@BrettASnyder
Determine the Criteria
Impressions
Conversions
Cost/Conversion
@BrettASnyder
Find the Key
@BrettASnyder
Build the Solution
@BrettASnyder
Build the Solution
@BrettASnyder
Bid Management Template
http://www.bit.ly/
bidmgmt
(not provided)
@BrettASnyder
Goal
Validated Learning
@BrettASnyder
Validated Learning
What Do We Have?
@BrettASnyder
Google Analytics Landing Pages
@BrettASnyder
Google Webmaster Tools
@BrettASnyder
Where Are Our Keywords?
@BrettASnyder
Where Are Our Keywords?
Title Tags!
@BrettASnyder
Title Tags (Screaming Frog)
Build the Solution
@BrettASnyder
Build the Solution
@BrettASnyder
Pages Containing Keyword
@BrettASnyder
Search Queries Containing Keyword
@BrettASnyder
Ranking Opportunity
@BrettASnyder
Keyword Insights Template
http://www.bit.ly/k
w-insights
@BrettASnyder
Goal
@BrettASnyder
THANK YOU!
TO LEARN MORE OR FOR ANY QUESTIONS:
Brett Snyder
Director, Search Engine Optimization
Nebo Agency...
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Excel Excellence for Search Marketers

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Smx West 2014 Session #Smx #34C - Extreme Excel Excellencepresentation Excel Excellence For Search Marketers By Brett Snyder @Brettasnyder Of Nebo Agency

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Transcript of "Excel Excellence for Search Marketers"

  1. 1. @BrettASnyder Extreme Excel Excellence Brett Snyder Director, Search Engine Optimization
  2. 2. @BrettASnyder About Me Director, Search Engine Optimization, Nebo Agency • Human-centered approach to SEO • Download the Presentation: http://bit.ly/excel-excellence • Twitter: @BrettASnyder
  3. 3. @BrettASnyder About Me
  4. 4. @BrettASnyder About Me
  5. 5. @BrettASnyder About Me
  6. 6. @BrettASnyder Goal
  7. 7. @BrettASnyder Automated Milestone Scheduling http://bit.ly/automated-scheduling
  8. 8. @BrettASnyder Meta Data Generation
  9. 9. @BrettASnyder Wedding Invite List
  10. 10. @BrettASnyder Testing your Loved Ones
  11. 11. @BrettASnyder Goal
  12. 12. @BrettASnyder Goal
  13. 13. @BrettASnyder Goal Simple Data Valuable Data Actionable Data
  14. 14. @BrettASnyder Actual Data vs. Actionable Data
  15. 15. @BrettASnyder Actual Data vs. Actionable Data
  16. 16. Nested Functions
  17. 17. @BrettASnyder IF Functions
  18. 18. @BrettASnyder IF Functions
  19. 19. @BrettASnyder IF Functions
  20. 20. @BrettASnyder What are Nested Functions?
  21. 21. @BrettASnyder What are Nested Functions? 1
  22. 22. @BrettASnyder What are Nested Functions? 1 2
  23. 23. @BrettASnyder Who remembers PEMDAS??
  24. 24. @BrettASnyder PEMDAS (a X b ÷ c + d - e)f1 6 25 4 3
  25. 25. @BrettASnyder What are Nested Functions? 1
  26. 26. @BrettASnyder What are Nested Functions? 1 2
  27. 27. Using Nested Functions
  28. 28. @BrettASnyder Identify the Problem
  29. 29. @BrettASnyder Determine the Criteria  Clicks  Impressions  Clickthrough Rate  Average Position  Organic Ranking  Organic Traffic  Bounce Rate  Conversions
  30. 30. @BrettASnyder Find the Key
  31. 31. @BrettASnyder Find the Key This is the key!
  32. 32. @BrettASnyder Find the Key
  33. 33. @BrettASnyder Build the Solution
  34. 34. @BrettASnyder Build the Solution
  35. 35. Striking Distance Keywords
  36. 36. @BrettASnyder Identify the Problem
  37. 37. @BrettASnyder Determine the Criteria  Where are you currently ranking?  How many impressions did it get?  How many conversions did it get?
  38. 38. @BrettASnyder Find the Key
  39. 39. @BrettASnyder Build the Solution
  40. 40. @BrettASnyder Build the Solution
  41. 41. @BrettASnyder Build the Solution Ranking <20; Ranking >5
  42. 42. @BrettASnyder Build the Solution Impressions > 100
  43. 43. @BrettASnyder Build the Solution Conversions >= 1
  44. 44. Nesting Multiple Functions
  45. 45. @BrettASnyder Nesting Multiple Functions
  46. 46. @BrettASnyder Nesting Multiple Functions
  47. 47. @BrettASnyder Nesting Multiple Functions
  48. 48. @BrettASnyder Nesting Multiple Functions
  49. 49. @BrettASnyder Nesting Multiple Functions
  50. 50. @BrettASnyder Nesting Multiple Functions
  51. 51. @BrettASnyder Nesting Multiple Functions
  52. 52. Building Tools
  53. 53. @BrettASnyder Identify the Problem
  54. 54. @BrettASnyder Identify the Problem
  55. 55. @BrettASnyder Determine the Criteria Impressions Conversions Cost/Conversion
  56. 56. @BrettASnyder Find the Key
  57. 57. @BrettASnyder Build the Solution
  58. 58. @BrettASnyder Build the Solution
  59. 59. @BrettASnyder Bid Management Template http://www.bit.ly/ bidmgmt
  60. 60. (not provided)
  61. 61. @BrettASnyder Goal
  62. 62. Validated Learning
  63. 63. @BrettASnyder Validated Learning
  64. 64. What Do We Have?
  65. 65. @BrettASnyder Google Analytics Landing Pages
  66. 66. @BrettASnyder Google Webmaster Tools
  67. 67. @BrettASnyder Where Are Our Keywords?
  68. 68. @BrettASnyder Where Are Our Keywords? Title Tags!
  69. 69. @BrettASnyder Title Tags (Screaming Frog)
  70. 70. Build the Solution
  71. 71. @BrettASnyder Build the Solution
  72. 72. @BrettASnyder Pages Containing Keyword
  73. 73. @BrettASnyder Search Queries Containing Keyword
  74. 74. @BrettASnyder Ranking Opportunity
  75. 75. @BrettASnyder Keyword Insights Template http://www.bit.ly/k w-insights
  76. 76. @BrettASnyder Goal
  77. 77. @BrettASnyder THANK YOU! TO LEARN MORE OR FOR ANY QUESTIONS: Brett Snyder Director, Search Engine Optimization Nebo Agency @BrettASnyder
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