Entity Search & Getting to Understand Freebase by Jonathan Goodman
SMX East 2013
About Halyard Consulting
• Name: Jonathan Edward Goodman
o Position: President of Halyard Consulting
o Established: 2007
o Client Focus: Small to Medium Businesses
o Development: WordPress, PHP, etc.
o Services: Full Range of Internet Marketing
• Public Relations
• Author & Podcast: The World of Internet Marketing
What Is It?
History of Freebase
● Metaweb then acquired by Google
● Over 40 million topics
● Over 2K types = relational table
● 30K properties = table columns
● What Can You Do
○ Query Freebase's data using MQL
■ (Metadata Query Language)
○ Build applications using API
● Community of thousands working to improve the data.
Freebase: Nodes & Edges
● Freebase = Graph Data Structure - Allows for growth of data without restructuring.
○ Nodes - Data Points (ex. Bryan Cranston) - Defined as /type/object/
○ Edges - Connectors (Bryan Cranston is in Breaking Bad) - Defined as /type/link/
● Topic - is a node BUT not every node is a topic.
■ Physical Entities (Bryan Cranston)
■ Artistic Creations (Breaking Bad)
■ Classification (Psychostimulant)
■ Abstract Concept (Awesomeness)
■ Schools of Thought (Empire Building)
● Types - Topics can have numerous associated types.
■ (Breaking Bad a /tv_program/ with /award_nominations/ and
● Properties - Each Type carries a different set of properties.
■ (Breaking Bad a /tv_program/ with /program_creator/ Vince Gilligan
/air_date_of_first_episode/ was 1/20/2008 and currently has
/number_of_seasons/ equaling 5.
6 Degrees of Kevin Bacon
PLUS: College Attended, Street, Age, Where Born, Endless Etc.
Let’s Play A Game
What Two Ways is Gregory Peck Connected to Steve Wozniak?
In the Scheme of Things
Freebase pulls every song, person,
food, and place from within every book.
Yatedo is a free people search engine that
provides relevant personal connections
through a social graph along with images,
video, web pages, news, and books
associated with that person.
Richseam.com lets you
discover music through the
collaborations and connections
of your favorite artists.
Richseam also brings in APIs
from DBpedia, EchoNest,
Songkick, Spotify Metadata,
Death - No. But it’s
going to get a lot
Suggestion: Try to
build a Sphere of
marking up all
Semantic + Implied
and Sphere of
AstroCat’s Ultimate 2015 Prediction
Backlinks will Mean Nothing!!