Entity Search & Getting to Understand Freebase by Jonathan Goodman


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From SMX East 2013 - Entity search & getting to understand freebase by jonathan goodman #SMX #24C

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Entity Search & Getting to Understand Freebase by Jonathan Goodman

  1. 1. Halyard Consulting Understanding Freebase SMX East 2013 jgoodman@halyardconsulting.com
  2. 2. About Halyard Consulting • Name: Jonathan Edward Goodman o Position: President of Halyard Consulting o Established: 2007 o Client Focus: Small to Medium Businesses o Development: WordPress, PHP, etc. o Services: Full Range of Internet Marketing  Including: • Optimization • Development • Content • Advertising • Public Relations • Author & Podcast: The World of Internet Marketing jgoodman@halyardconsulting.com
  3. 3. Freebase What Is It? jgoodman@halyardconsulting.com
  4. 4. History of Freebase jgoodman@halyardconsulting.com ● Metaweb then acquired by Google ● Over 40 million topics ● Over 2K types = relational table ● 30K properties = table columns ● What Can You Do ○ Query Freebase's data using MQL ■ (Metadata Query Language) ○ Build applications using API ● Community of thousands working to improve the data.
  5. 5. Freebase: Nodes & Edges jgoodman@halyardconsulting.com ● Freebase = Graph Data Structure - Allows for growth of data without restructuring. ○ Nodes - Data Points (ex. Bryan Cranston) - Defined as /type/object/ ○ Edges - Connectors (Bryan Cranston is in Breaking Bad) - Defined as /type/link/ Bryan Cranston Breaking Bad Node (type/object) Node (type/object) Edge (type/link)
  6. 6. ● Topic - is a node BUT not every node is a topic. ■ Physical Entities (Bryan Cranston) ■ Artistic Creations (Breaking Bad) ■ Classification (Psychostimulant) ■ Abstract Concept (Awesomeness) ■ Schools of Thought (Empire Building) Freebase: Topics Bryan Cranston Breaking Bad Psychost imulant Methamp hetamine Awesom eness Empire Building
  7. 7. Freebase: Types ● Types - Topics can have numerous associated types. ■ (Breaking Bad a /tv_program/ with /award_nominations/ and /award_winning_work/) jgoodman@halyardconsulting.com Breaking Bad /tv_program/ /award_nomi nations/ /award_winni ng_work/
  8. 8. Freebase: Properties ● Properties - Each Type carries a different set of properties. ■ (Breaking Bad a /tv_program/ with /program_creator/ Vince Gilligan /air_date_of_first_episode/ was 1/20/2008 and currently has /number_of_seasons/ equaling 5. jgoodman@halyardconsulting.com Breaking Bad /tv_program/ /number_of _seasons/ Vince Gilligan /air_date _of_first_ episode/ /program _creator/ 5
  9. 9. 6 Degrees of Kevin Bacon PLUS: College Attended, Street, Age, Where Born, Endless Etc. jgoodman@halyardconsulting.com
  10. 10. Let’s Play A Game jgoodman@halyardconsulting.com What Two Ways is Gregory Peck Connected to Steve Wozniak?
  11. 11. In the Scheme of Things jgoodman@halyardconsulting.com Google Knowledge Graph Freebase WikipediaSchema.org
  12. 12. Freebase Query Editor jgoodman@halyardconsulting.com
  13. 13. jgoodman@halyardconsulting.com NOTE: Make Sure Query Assist is On. Freebase.com/query MQL (Metaweb Query Language) w/ JSON Syntax
  14. 14. Results jgoodman@halyardconsulting.com
  15. 15. Template jgoodman@halyardconsulting.com
  16. 16. Freebase.com/AppEditor jgoodman@halyardconsulting.com
  17. 17. Freebase In Action jgoodman@halyardconsulting.com
  18. 18. Small Demons jgoodman@halyardconsulting.com Freebase pulls every song, person, food, and place from within every book.
  19. 19. Yatedo Yatedo is a free people search engine that provides relevant personal connections through a social graph along with images, video, web pages, news, and books associated with that person. jgoodman@halyardconsulting.com
  20. 20. RichSeam jgoodman@halyardconsulting.com Richseam.com lets you discover music through the collaborations and connections of your favorite artists. Richseam also brings in APIs from DBpedia, EchoNest, Last.fm, MusicBrainz, Songkick, Spotify Metadata, and YouTube.
  21. 21. The Future…. jgoodman@halyardconsulting.com ...of SEO Death - No. But it’s going to get a lot harder. Suggestion: Try to build a Sphere of Influence. Start marking up all Semantic Data. ...of Search Semantic + Implied Intent Your personal historical previous searches, purchases, and Sphere of Influence. AstroCat’s Ultimate 2015 Prediction Backlinks will Mean Nothing!!
  22. 22. Recommended Viewing Google I/O 2013: The Freebase APIs http://bit.ly/17dkxnX Freebase Query Editor 2.0 http://bit.ly/1aTRMkb Introducing Freebase Acre 1.0 http://bit.ly/1acxdN3 jgoodman@halyardconsulting.com
  23. 23. Thank You! Phone: 800-641-9157 Email: jgoodman@halyardconsulting.com Website: http://halyardconsulting.com Twitter: HalyardConsult Facebook: HalyardConsulting jgoodman@halyardconsulting.com