How Any Business Can Discover 100's of Powerful Content Ideas By Arnie Kuenn
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How Any Business Can Discover 100's of Powerful Content Ideas By Arnie Kuenn

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SMX Advanced 2014 Session #SMX #21C - Creating Blockbuster Content - How Any Business Can Discover 100'S Of Powerful Content Ideas By Arnie Kuenn @Arniek Of Vertical Measures ...

SMX Advanced 2014 Session #SMX #21C - Creating Blockbuster Content - How Any Business Can Discover 100'S Of Powerful Content Ideas By Arnie Kuenn @Arniek Of Vertical Measures

Read up on content marketing at http://marketingland.com

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How Any Business Can Discover 100's of Powerful Content Ideas By Arnie Kuenn How Any Business Can Discover 100's of Powerful Content Ideas By Arnie Kuenn Presentation Transcript

  • Arnie Kuenn, CEO, Vertical Measures @ArnieK #SMX How Any Business Can Discover 100’s of Powerful Content Ideas
  • @ArnieK #SMX ABOUT YOUR PRESENTER • Vertical Measures is a 45 person search, social & content marketing agency in Phoenix, AZ • Instructor for the Content Marketing Institute & Online Marketing Institute • Columnist for Marketing Land, Chief Content Officer & LinkedIn • Wrote the content marketing book Accelerate!
  • @ArnieK #SMX
  • @ArnieK #SMX of all consumers use search prior to making a purchase Source: GroupM 93% 86% 90+% of searchers conduct non-branded queries of buyers click on organic links vs. the sponsored ads
  • @ArnieK #SMX Buyers are searching for information that helps them make an informed decision. Businesses that provide that useful information - will win.
  • @ArnieK #SMX Because most of our clients are not the NYY, we strongly suggest playing MONEYBALL 1 in 4 at bats = hit (a success) 1 in 36 at bats = home run (a big success) 1 in 1,691 at bats = grand slam (viral success) @ArnieK #SMX THE ODDS OF HITTING A GRAND SLAM
  • @ArnieK #SMX ( In order to play content MONEYBALL, you need to come up with hundreds of ideas so you can create fresh, useful content on a frequent basis. Here’s how we do it… @ArnieK #SMX
  • @ArnieK #SMX SITE SEARCH
  • @ArnieK #SMX SITE SEARCH
  • @ArnieK #SMX ASK YOUR STAFF!
  • @ArnieK #SMX • What made you trust us? (About Us) • What information do you wish we had provided upon first contact? • What information do you wish we had explained upon completion of services? • What information were you looking for when you began searching for a company like ours? • What do you wish we would do better? ASK YOUR CUSTOMERS… Flow motion cafe
  • @ArnieK #SMX RESEARCH TOOLS Google Keyword Suggest Related Searches
  • @ArnieK #SMX MORE RESEARCH TOOLS YouTube Related Searches
  • @ArnieK #SMX
  • @ArnieK #SMX More than 410 questions about More than 3,400 using broad match! “visit the grand canyon” (exact match)
  • @ArnieK #SMX
  • @ArnieK #SMX Long tail searches are like hitting those singles.
  • @ArnieK #SMX
  • @ArnieK #SMX
  • @ArnieK #SMX
  • @ArnieK #SMX OPENSITEEXPLORER.ORG
  • @ArnieK #SMX LIST ALL CONTENT IDEAS IN A SPREADSHEET
  • @ArnieK #SMX PUT TOGETHER AN EDITORIAL CALENDAR
  • @ArnieK #SMX PUT TOGETHER AN EDITORIAL CALENDAR
  • @ArnieK #SMX VerticalMeasures.com/calendar PUT TOGETHER AN EDITORIAL CALENDAR
  • @ArnieK #SMX FREE GUIDES, CASE STUDIES & WHITE PAPERS
  • @ArnieK #SMX FREE GUIDES, CASE STUDIES & WHITE PAPERS
  • @ArnieK #SMX FREE GUIDES, CASE STUDIES & WHITE PAPERS Lead generator Link attractor Long life span
  • @ArnieK #SMX
  • @ArnieK #SMX
  • @ArnieK #SMX
  • @ArnieK #SMX
  • @ArnieK #SMX • Yale’s traffic has grown from 40,000 visitors to 150,000 annually • Leads have grown from 800 to 2,300 monthly! • Revenue is up by 40% since starting their content marketing program. • And according their president Steve Sheinkopf: “Profitability is up way more than that, because we eliminated other marketing expenses.” THE RESULTS…
  • @ArnieK #SMX ACHIEVING SUCCESS IS A CONTINUOUS PROCESS
  • @ArnieK #SMX Courtesy of The Sales Lion
  • @ArnieK #SMX Courtesy of The Sales Lion
  • @ArnieK #SMX Courtesy of The Sales Lion
  • @ArnieK #SMX 5 MONTHS
  • @ArnieK #SMX 4.5 MONTHS
  • @ArnieK #SMX 6.5 MONTHS
  • @ArnieK #SMX REMEMBER: 1 in 4 at bats = hit ( The key is to keep going to the plate, take your swings, be happy with your singles, and do it over and over again! @ArnieK #SMX THE ODDS OF HITTING A GRAND SLAM
  • @ArnieK #SMX
  • @ArnieK #SMX
  • The best time to start a content marketing program is 5 years ago. The second best time is NOW! @ArnieK #SMX
  • @ArnieK #SMX SHAMELESS PLUG We offer the best content marketing workshops in the industry and can bring them to you.
  • @ArnieK #SMX More Traffic. More Leads. More Business. www.VerticalMeasures.com Tweet: @ArnieK’s content marketing book @AccelerateBook – is FREE on Amazon Kindle – Today only! #SMX