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Demystifiing Social Media Analytics
 

Demystifiing Social Media Analytics

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What's the ROI on Kittens? Demystifiing Social Media Analytics Sara Lingafelter

What's the ROI on Kittens? Demystifiing Social Media Analytics Sara Lingafelter

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    Demystifiing Social Media Analytics Demystifiing Social Media Analytics Presentation Transcript

    • #SMX #23B | @Portent | @SaraLingafelter
    • #SMX #23B | @Portent | @SaraLingafelter
    • #SMX #23B | @Portent | @SaraLingafelter
    • Business Goals #SMX #23B | @Portent | @SaraLingafelter Metrics Tactics
    • #SMX #23B | @Portent | @SaraLingafelter
    • #SMX #23B | @Portent | @SaraLingafelter
    • #SMX #23B | @Portent | @SaraLingafelter
    • #SMX #23B | @Portent | @SaraLingafelter
    • http://bit.ly/17i0vKg #SMX #23B | @Portent | @SaraLingafelter http://bit.ly/17FuYz7
    • #SMX #23B | @Portent | @SaraLingafelter
    • #SMX #23B | @Portent | @SaraLingafelter
    • ( Modified from a recap slide from Avinash Kaushik at Mozcon 2013 ) #SMX #23B | @Portent | @SaraLingafelter
    • #SMX #23B | @Portent | @SaraLingafelter
    • #SMX #23B | @Portent | @SaraLingafelter
    • New customer acquisition • New website visitors Increased • Track visitor loyalty & visitor recency customer retention Gain against your competition • Track share of voice / conversation Brand awareness* • Survey! #SMX #23B | @Portent | @SaraLingafelter
    • #SMX #23B | @Portent | @SaraLingafelter
    • Creepy #SMX #23B | @Portent | @SaraLingafelter Cool
    • #SMX #23B | @Portent | @SaraLingafelter
    • Even Cooler #SMX #23B | @Portent | @SaraLingafelter
    • #SMX #23B | @Portent | @SaraLingafelter
    • #SMX #23B | @Portent | @SaraLingafelter