Demystifiing Social Media Analytics

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What's the ROI on Kittens? Demystifiing Social Media Analytics Sara Lingafelter

Published in: Marketing, Business, Technology

Demystifiing Social Media Analytics

  1. #SMX #23B | @Portent | @SaraLingafelter
  2. #SMX #23B | @Portent | @SaraLingafelter
  3. #SMX #23B | @Portent | @SaraLingafelter
  4. Business Goals #SMX #23B | @Portent | @SaraLingafelter Metrics Tactics
  5. #SMX #23B | @Portent | @SaraLingafelter
  6. #SMX #23B | @Portent | @SaraLingafelter
  7. #SMX #23B | @Portent | @SaraLingafelter
  8. #SMX #23B | @Portent | @SaraLingafelter
  9. http://bit.ly/17i0vKg #SMX #23B | @Portent | @SaraLingafelter http://bit.ly/17FuYz7
  10. #SMX #23B | @Portent | @SaraLingafelter
  11. #SMX #23B | @Portent | @SaraLingafelter
  12. ( Modified from a recap slide from Avinash Kaushik at Mozcon 2013 ) #SMX #23B | @Portent | @SaraLingafelter
  13. #SMX #23B | @Portent | @SaraLingafelter
  14. #SMX #23B | @Portent | @SaraLingafelter
  15. New customer acquisition • New website visitors Increased • Track visitor loyalty & visitor recency customer retention Gain against your competition • Track share of voice / conversation Brand awareness* • Survey! #SMX #23B | @Portent | @SaraLingafelter
  16. #SMX #23B | @Portent | @SaraLingafelter
  17. Creepy #SMX #23B | @Portent | @SaraLingafelter Cool
  18. #SMX #23B | @Portent | @SaraLingafelter
  19. Even Cooler #SMX #23B | @Portent | @SaraLingafelter
  20. #SMX #23B | @Portent | @SaraLingafelter
  21. #SMX #23B | @Portent | @SaraLingafelter

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