KARIANNE STINSON
Audit Your Page
to Get a
Baseline
Audit Your Page
to Get a
Baseline

Test for Content
Type, Content
Topic and Time
Audit Your Page
to Get a
Baseline

Modify Your
Strategy
Based on
Results

Test for Content
Type, Content
Topic and Time




Content
Topic
Content
Type

Posting
Time
DataDriven
Facebook
Strategy
•
•
•
•
•

•
•
•
•

•
•
•

•
•
•
•
W eek

1 -Feb
1

Fri
day

Saturday

9-1 am PST
1

1
2-3pm PST

4-6pm PST

6-8am PST

8-1 pm PST
0

1 30 am PST
2:

Product...
Comments
Shares 3%
14%

Likes, 83%

Brand X
M/M Change
Brand X
Custom Category
M/M Change

64
Page Score

0.05%
Avg FB
Eng...
Collect

Optimize

Analyze

Measure

Test






Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy
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Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy

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Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy by Karianne Stinson @Karianne of Mediabrands Publishiing

#SMXsocial13

Winning Fans & Boosting Facebook Engagement (#smx #12A)
So you’ve got a Facebook page for your brand. You’re following the rules and best practices of social media – consistently posting content, engaging with fans… but you’re still not moving the needle. Climb aboard this session for a deep dive into some seriously advanced Facebook tactics and techniques to gain more fans and bolster community engagement. From maximizing Facebook’s organic analytics platform (Insights) to help transform statistics into actions, to optimizing your Timeline for maximum participation, our panelists will share tips that will blow your mind, and help you beef up your organic presence in the world’s largest social network.

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Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy

  1. 1. KARIANNE STINSON
  2. 2. Audit Your Page to Get a Baseline
  3. 3. Audit Your Page to Get a Baseline Test for Content Type, Content Topic and Time
  4. 4. Audit Your Page to Get a Baseline Modify Your Strategy Based on Results Test for Content Type, Content Topic and Time
  5. 5.    
  6. 6. Content Topic Content Type Posting Time DataDriven Facebook Strategy
  7. 7. • • • • • • • • • • • • • • • •
  8. 8. W eek 1 -Feb 1 Fri day Saturday 9-1 am PST 1 1 2-3pm PST 4-6pm PST 6-8am PST 8-1 pm PST 0 1 30 am PST 2: Product R evi ew Product R evi ew Product 1 2-3pm PST 6-8am PST 8-1 pm PST 0 4-6pm PST 9-1 am PST 1 2am PST Liestyl f e Product Liestyl f e R evi ew Liestyl f e 6-8am PST 9-1 am PST 1 1 2-3pm PST 8-1 pm PST 0 4-6pm PST 4am PST R evi ew Liestyl f e Liestyl f e Product R evi ew 4-6pm PST 8-1 pm PST 0 9-1 am PST 1 1 2-3pm PST 6-8am PST 6am PST Liestyl f e 4-Feb Thursday Product 28-Jan W ednesday R evi ew 21 -Jan Tuesday Liestyl f e 1 4-Jan M onday Product Product R evi ew Liestyl f e R evi ew 8-1 pm PST 0 4-6pm PST 6-8am PST 9-1 am PST 1 1 2-3pm PST 8am PST R evi ew Product R evi ew Liestyl f e Product Liestyl f e
  9. 9. Comments Shares 3% 14% Likes, 83% Brand X M/M Change Brand X Custom Category M/M Change 64 Page Score 0.05% Avg FB Engagement 0.10% Avg FB Engagement 0.009% Avg Twitter Engagement Likes, 88% Category 57 Page Score Category Average Brand X Page BRAND X Comments Shares 4% 8% 0.011% Avg Twitter Engagement FB Fans Avg Post Engagement% Posts /Week FB Total Actions Twitter Followers Avg Tweet Engagement % Tweets / Week Twitter Total Actions 271,604 1% 0.05 20% 16 19% 9,679 44% 151,831 7% 0.009 -47% 19 -28% 1,043 -57% 838,832 3% 0.10 -47% 20 6% 72,839 -35% 200,474 5% 0.011 38% 41 -12% 3,288 24%
  10. 10. Collect Optimize Analyze Measure Test
  11. 11.    

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