Your SlideShare is downloading. ×
0
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober

36,401

Published on

SMX Advanced 2014 Session #SMX #11A - The Periodic Table Of SEO Ranking Factors: 2014 Edition - Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober @MarcusTober Of Searchmetrics …

SMX Advanced 2014 Session #SMX #11A - The Periodic Table Of SEO Ranking Factors: 2014 Edition - Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober @MarcusTober Of Searchmetrics Inc.

Read up on SEO at http://searchengineland.com

Published in: Internet, Technology, Design
0 Comments
39 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
36,401
On Slideshare
0
From Embeds
0
Number of Embeds
79
Actions
Shares
0
Downloads
383
Comments
0
Likes
39
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Comparing SEO Ranking Factors From 2013 to 20142014 MARCUS TOBER 06/11/2014 Seattle
  • 2. Marcus Tober
  • 3. 2014 Edition
  • 4. IRON MAN RANKING
  • 5. Technics Content
  • 6. RANKING FACTORS 2014
  • 7. RANKING FACTORS 2014 Content/ Techniques Social vs 2013
  • 8. OnPage Techniques
  • 9. TECHNICAL ELEMENTS RANKING FACTORS 2014
  • 10. vs 2013 TECHNICAL ELEMENTS RANKING FACTORS 2014
  • 11. 12 www.searchmetrics.com 6/11/2014 ๐œŒ2014 = 0.14 Sitespeed ๐œŒ2014 = 0.14
  • 12. 13 www.searchmetrics.com 6/11/2014 ๐œŒ2014 = 0.14 Sitespeed
  • 13. 15 www.searchmetrics.com 6/11/2014 Brand Factor ๐œŒ2014 = 0.16 Number of internal Links
  • 14. 16 www.searchmetrics.com 6/11/2014 Number of internal Links
  • 15. OPTIMIZE ! $ $ $ $ $ $ $$ $ $ $
  • 16. Less is More!
  • 17. Whatโ€˜s even more important?
  • 18. Whatโ€˜s inside! CONTENT
  • 19. CONTENT ELEMENTS RANKING FACTORS 2014
  • 20. vs 2013 CONTENT ELEMENTS RANKING FACTORS 2014
  • 21. 24 www.searchmetrics.com 6/11/2014 Brand Factor ~7.500๐œŒ2014 = 0.13 Text Length in Characters
  • 22. 25 www.searchmetrics.com 6/11/2014 ~6.700๐œŒ2013 = 0.11 Text Length in Characters vs 2013 ~7.500๐œŒ2014 = 0.13
  • 23. 27 www.searchmetrics.com 6/11/2014 Brand Factor ~650๐œŒ2014 = 0.13 Word Count
  • 24. 28 www.searchmetrics.com 6/11/2014 ~540๐œŒ2013 = 0.11 vs 2013 Word Count ~650๐œŒ2014 = 0.13
  • 25. 30 www.searchmetrics.com 6/11/2014 Increasing CONTENT ELEMENTS RANKING FACTORS 2014 vs 2013Content Complexity and Quality
  • 26. 32 www.searchmetrics.com 6/11/2014 Content Complexity and Quality โ€“ NEW 2014 Pretty high correlations! CONTENT ELEMENTS RANKING FACTORS 2014
  • 27. 33 www.searchmetrics.com 6/11/2014 ๐œ‡2014 โ‰ˆ 73.6 Flesch Reading-Ease
  • 28. 34 www.searchmetrics.com 6/11/2014 ๐œŒ2014 = 0.34 Relevant Keywords/ Terms
  • 29. ๐œŒ2014 = 0.20 35 www.searchmetrics.com 6/11/2014 Proof Keywords/ Terms
  • 30. 36 www.searchmetrics.com 6/11/2014 Context-dependent nature of meaning โ€žYou shall know a keyword by the company it keepsโ€ (Firth, 1957) Whatโ€™s behind? RANKING FACTORS 2014
  • 31. Proof KW Relevant KW Content Optimization
  • 32. 39 www.searchmetrics.com 6/11/2014 Aggregators (few/ no own Content) โ€ข Couponing โ€ข Press Portals โ€ข Celebrity News Pages โ€ข Software Portals โ€ข Forums โ€ข Etcโ€ฆ Google Panda Update 4.0
  • 33. There are no tips and nothing the user expected on the page. Why should it rank?
  • 34. HOLISTIC BE
  • 35. SOCIAL
  • 36. 46 www.searchmetrics.com 6/11/2014 SOCIAL ELEMENTS RANKING FACTORS 2014
  • 37. 47 www.searchmetrics.com 6/11/2014 SOCIAL ELEMENTS RANKING FACTORS 2014 vs 2013
  • 38. 48 www.searchmetrics.com 6/11/2014 More Likes! ๐œŒ2014 = 0.25 Facebook Likes
  • 39. 49 www.searchmetrics.com 6/11/2014 More +1! ๐œŒ2014 = 0.33 Google+
  • 40. LINK PROFILE
  • 41. 51 www.searchmetrics.com 6/11/2014 BACKLINK ELEMENTS RANKING FACTORS 2014
  • 42. 52 www.searchmetrics.com 6/11/2014 BACKLINK ELEMENTS RANKING FACTORS 2014 vs 2013
  • 43. 53 www.searchmetrics.com 6/11/2014 More Backlinks! ๐œŒ2014 = 0.31 Number of Backlinks
  • 44. 54 www.searchmetrics.com 6/11/2014 Better Links! ๐œŒ2014 = 0.26 SEO Visibility/ Source URL
  • 45. 55 www.searchmetrics.com 6/11/2014 NEW Features 2014 BACKLINK ELEMENTS
  • 46. 56 www.searchmetrics.com 6/11/2014 Fewer fresh Backlinks! more ๐œŒ2014 = 0.20 Number of new Backlinks
  • 47. 57 www.searchmetrics.com 6/11/2014 ๐œŒ2014 = 0.16 Anchor = Domain Name
  • 48. 58 www.searchmetrics.com 6/11/2014 ๐œŒ2014 = 0.15 Anchor = Brand/ URL
  • 49. MOBILE MOBILE vs DESKTOP
  • 50. 61 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP Sitespeed
  • 51. 62 www.searchmetrics.com 6/11/2014 ~7.500 ~6.000 MOBILE vs DESKTOP Text Length in Characters
  • 52. 63 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP Number of Backlinks
  • 53. 64 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP Facebook Likes
  • 54. 65 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP Whatโ€™s the difference? RANKING FACTORS 2014
  • 55. USER SIGNALS
  • 56. 67 www.searchmetrics.com 6/11/2014 USER TRAFFIC ELEMENTS RANKING FACTORS 2014
  • 57. 68 www.searchmetrics.com 6/11/2014 ๐œŒ2014 = 0.06 Time on Site
  • 58. 69 www.searchmetrics.com 6/11/2014 ร˜ ๐œŒ2014 = 0.01 Bounce Rate
  • 59. 70 www.searchmetrics.com 6/11/2014 ๐œŒ2014 = 0.58 Click-Through Rate
  • 60. Search Experience Optimization
  • 61. Techniques Content
  • 62. twitter.com/searchmetrics facebook.com/searchmetrics
  • 63. twitter.com/searchmetrics facebook.com/searchmetrics THANK YOU FOR YOUR TIME

ร—