Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober

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SMX Advanced 2014 Session #SMX #11A - The Periodic Table Of SEO Ranking Factors: 2014 Edition - Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober @MarcusTober Of Searchmetrics Inc.

Read up on SEO at http://searchengineland.com

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Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober

  1. 1. Comparing SEO Ranking Factors From 2013 to 20142014 MARCUS TOBER 06/11/2014 Seattle
  2. 2. Marcus Tober
  3. 3. 2014 Edition
  4. 4. IRON MAN RANKING
  5. 5. Technics Content
  6. 6. RANKING FACTORS 2014
  7. 7. RANKING FACTORS 2014 Content/ Techniques Social vs 2013
  8. 8. OnPage Techniques
  9. 9. TECHNICAL ELEMENTS RANKING FACTORS 2014
  10. 10. vs 2013 TECHNICAL ELEMENTS RANKING FACTORS 2014
  11. 11. 12 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.14 Sitespeed 𝜌2014 = 0.14
  12. 12. 13 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.14 Sitespeed
  13. 13. 15 www.searchmetrics.com 6/11/2014 Brand Factor 𝜌2014 = 0.16 Number of internal Links
  14. 14. 16 www.searchmetrics.com 6/11/2014 Number of internal Links
  15. 15. OPTIMIZE ! $ $ $ $ $ $ $$ $ $ $
  16. 16. Less is More!
  17. 17. Whatβ€˜s even more important?
  18. 18. Whatβ€˜s inside! CONTENT
  19. 19. CONTENT ELEMENTS RANKING FACTORS 2014
  20. 20. vs 2013 CONTENT ELEMENTS RANKING FACTORS 2014
  21. 21. 24 www.searchmetrics.com 6/11/2014 Brand Factor ~7.500𝜌2014 = 0.13 Text Length in Characters
  22. 22. 25 www.searchmetrics.com 6/11/2014 ~6.700𝜌2013 = 0.11 Text Length in Characters vs 2013 ~7.500𝜌2014 = 0.13
  23. 23. 27 www.searchmetrics.com 6/11/2014 Brand Factor ~650𝜌2014 = 0.13 Word Count
  24. 24. 28 www.searchmetrics.com 6/11/2014 ~540𝜌2013 = 0.11 vs 2013 Word Count ~650𝜌2014 = 0.13
  25. 25. 30 www.searchmetrics.com 6/11/2014 Increasing CONTENT ELEMENTS RANKING FACTORS 2014 vs 2013Content Complexity and Quality
  26. 26. 32 www.searchmetrics.com 6/11/2014 Content Complexity and Quality – NEW 2014 Pretty high correlations! CONTENT ELEMENTS RANKING FACTORS 2014
  27. 27. 33 www.searchmetrics.com 6/11/2014 πœ‡2014 β‰ˆ 73.6 Flesch Reading-Ease
  28. 28. 34 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.34 Relevant Keywords/ Terms
  29. 29. 𝜌2014 = 0.20 35 www.searchmetrics.com 6/11/2014 Proof Keywords/ Terms
  30. 30. 36 www.searchmetrics.com 6/11/2014 Context-dependent nature of meaning β€žYou shall know a keyword by the company it keeps” (Firth, 1957) What’s behind? RANKING FACTORS 2014
  31. 31. Proof KW Relevant KW Content Optimization
  32. 32. 39 www.searchmetrics.com 6/11/2014 Aggregators (few/ no own Content) β€’ Couponing β€’ Press Portals β€’ Celebrity News Pages β€’ Software Portals β€’ Forums β€’ Etc… Google Panda Update 4.0
  33. 33. There are no tips and nothing the user expected on the page. Why should it rank?
  34. 34. HOLISTIC BE
  35. 35. SOCIAL
  36. 36. 46 www.searchmetrics.com 6/11/2014 SOCIAL ELEMENTS RANKING FACTORS 2014
  37. 37. 47 www.searchmetrics.com 6/11/2014 SOCIAL ELEMENTS RANKING FACTORS 2014 vs 2013
  38. 38. 48 www.searchmetrics.com 6/11/2014 More Likes! 𝜌2014 = 0.25 Facebook Likes
  39. 39. 49 www.searchmetrics.com 6/11/2014 More +1! 𝜌2014 = 0.33 Google+
  40. 40. LINK PROFILE
  41. 41. 51 www.searchmetrics.com 6/11/2014 BACKLINK ELEMENTS RANKING FACTORS 2014
  42. 42. 52 www.searchmetrics.com 6/11/2014 BACKLINK ELEMENTS RANKING FACTORS 2014 vs 2013
  43. 43. 53 www.searchmetrics.com 6/11/2014 More Backlinks! 𝜌2014 = 0.31 Number of Backlinks
  44. 44. 54 www.searchmetrics.com 6/11/2014 Better Links! 𝜌2014 = 0.26 SEO Visibility/ Source URL
  45. 45. 55 www.searchmetrics.com 6/11/2014 NEW Features 2014 BACKLINK ELEMENTS
  46. 46. 56 www.searchmetrics.com 6/11/2014 Fewer fresh Backlinks! more 𝜌2014 = 0.20 Number of new Backlinks
  47. 47. 57 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.16 Anchor = Domain Name
  48. 48. 58 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.15 Anchor = Brand/ URL
  49. 49. MOBILE MOBILE vs DESKTOP
  50. 50. 61 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP Sitespeed
  51. 51. 62 www.searchmetrics.com 6/11/2014 ~7.500 ~6.000 MOBILE vs DESKTOP Text Length in Characters
  52. 52. 63 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP Number of Backlinks
  53. 53. 64 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP Facebook Likes
  54. 54. 65 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP What’s the difference? RANKING FACTORS 2014
  55. 55. USER SIGNALS
  56. 56. 67 www.searchmetrics.com 6/11/2014 USER TRAFFIC ELEMENTS RANKING FACTORS 2014
  57. 57. 68 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.06 Time on Site
  58. 58. 69 www.searchmetrics.com 6/11/2014 Ø 𝜌2014 = 0.01 Bounce Rate
  59. 59. 70 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.58 Click-Through Rate
  60. 60. Search Experience Optimization
  61. 61. Techniques Content
  62. 62. twitter.com/searchmetrics facebook.com/searchmetrics
  63. 63. twitter.com/searchmetrics facebook.com/searchmetrics THANK YOU FOR YOUR TIME
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