Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober
 

Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober

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SMX Advanced 2014 Session #SMX #11A - The Periodic Table Of SEO Ranking Factors: 2014 Edition - Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober @MarcusTober Of Searchmetrics Inc.

SMX Advanced 2014 Session #SMX #11A - The Periodic Table Of SEO Ranking Factors: 2014 Edition - Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober @MarcusTober Of Searchmetrics Inc.

Read up on SEO at http://searchengineland.com

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http://searchengineland.com 17288
https://www.linkedin.com 683
http://feedly.com 491
http://white.net 254
http://www.houseblogger.com 159
http://www.linkedin.com 157
http://news.start-seo.co.il 120
https://twitter.com 99
http://adrianland.uk 80
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http://digg.com 20
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http://news.google.com 13
http://reader.aol.com 12
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http://www.socialphy.com 4
https://www.commafeed.com 4
https://translate.googleusercontent.com 4
http://translate.googleusercontent.com 3
http://www.google.com 3
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http://feeds.feedburner.com 3
http://www.pinterest.com 3
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http://vpdm.ca 2
http://www.ecigszone.com 1
http://effectivelinkbuildingservice.blogspot.co.uk 1
http://pulse.me&_=1404246890487 HTTP 1
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    Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober Presentation Transcript

    • Comparing SEO Ranking Factors From 2013 to 20142014 MARCUS TOBER 06/11/2014 Seattle
    • Marcus Tober
    • 2014 Edition
    • IRON MAN RANKING
    • Technics Content
    • RANKING FACTORS 2014
    • RANKING FACTORS 2014 Content/ Techniques Social vs 2013
    • OnPage Techniques
    • TECHNICAL ELEMENTS RANKING FACTORS 2014
    • vs 2013 TECHNICAL ELEMENTS RANKING FACTORS 2014
    • 12 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.14 Sitespeed 𝜌2014 = 0.14
    • 13 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.14 Sitespeed
    • 15 www.searchmetrics.com 6/11/2014 Brand Factor 𝜌2014 = 0.16 Number of internal Links
    • 16 www.searchmetrics.com 6/11/2014 Number of internal Links
    • OPTIMIZE ! $ $ $ $ $ $ $$ $ $ $
    • Less is More!
    • What‘s even more important?
    • What‘s inside! CONTENT
    • CONTENT ELEMENTS RANKING FACTORS 2014
    • vs 2013 CONTENT ELEMENTS RANKING FACTORS 2014
    • 24 www.searchmetrics.com 6/11/2014 Brand Factor ~7.500𝜌2014 = 0.13 Text Length in Characters
    • 25 www.searchmetrics.com 6/11/2014 ~6.700𝜌2013 = 0.11 Text Length in Characters vs 2013 ~7.500𝜌2014 = 0.13
    • 27 www.searchmetrics.com 6/11/2014 Brand Factor ~650𝜌2014 = 0.13 Word Count
    • 28 www.searchmetrics.com 6/11/2014 ~540𝜌2013 = 0.11 vs 2013 Word Count ~650𝜌2014 = 0.13
    • 30 www.searchmetrics.com 6/11/2014 Increasing CONTENT ELEMENTS RANKING FACTORS 2014 vs 2013Content Complexity and Quality
    • 32 www.searchmetrics.com 6/11/2014 Content Complexity and Quality – NEW 2014 Pretty high correlations! CONTENT ELEMENTS RANKING FACTORS 2014
    • 33 www.searchmetrics.com 6/11/2014 𝜇2014 ≈ 73.6 Flesch Reading-Ease
    • 34 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.34 Relevant Keywords/ Terms
    • 𝜌2014 = 0.20 35 www.searchmetrics.com 6/11/2014 Proof Keywords/ Terms
    • 36 www.searchmetrics.com 6/11/2014 Context-dependent nature of meaning „You shall know a keyword by the company it keeps” (Firth, 1957) What’s behind? RANKING FACTORS 2014
    • Proof KW Relevant KW Content Optimization
    • 39 www.searchmetrics.com 6/11/2014 Aggregators (few/ no own Content) • Couponing • Press Portals • Celebrity News Pages • Software Portals • Forums • Etc… Google Panda Update 4.0
    • There are no tips and nothing the user expected on the page. Why should it rank?
    • HOLISTIC BE
    • SOCIAL
    • 46 www.searchmetrics.com 6/11/2014 SOCIAL ELEMENTS RANKING FACTORS 2014
    • 47 www.searchmetrics.com 6/11/2014 SOCIAL ELEMENTS RANKING FACTORS 2014 vs 2013
    • 48 www.searchmetrics.com 6/11/2014 More Likes! 𝜌2014 = 0.25 Facebook Likes
    • 49 www.searchmetrics.com 6/11/2014 More +1! 𝜌2014 = 0.33 Google+
    • LINK PROFILE
    • 51 www.searchmetrics.com 6/11/2014 BACKLINK ELEMENTS RANKING FACTORS 2014
    • 52 www.searchmetrics.com 6/11/2014 BACKLINK ELEMENTS RANKING FACTORS 2014 vs 2013
    • 53 www.searchmetrics.com 6/11/2014 More Backlinks! 𝜌2014 = 0.31 Number of Backlinks
    • 54 www.searchmetrics.com 6/11/2014 Better Links! 𝜌2014 = 0.26 SEO Visibility/ Source URL
    • 55 www.searchmetrics.com 6/11/2014 NEW Features 2014 BACKLINK ELEMENTS
    • 56 www.searchmetrics.com 6/11/2014 Fewer fresh Backlinks! more 𝜌2014 = 0.20 Number of new Backlinks
    • 57 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.16 Anchor = Domain Name
    • 58 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.15 Anchor = Brand/ URL
    • MOBILE MOBILE vs DESKTOP
    • 61 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP Sitespeed
    • 62 www.searchmetrics.com 6/11/2014 ~7.500 ~6.000 MOBILE vs DESKTOP Text Length in Characters
    • 63 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP Number of Backlinks
    • 64 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP Facebook Likes
    • 65 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP What’s the difference? RANKING FACTORS 2014
    • USER SIGNALS
    • 67 www.searchmetrics.com 6/11/2014 USER TRAFFIC ELEMENTS RANKING FACTORS 2014
    • 68 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.06 Time on Site
    • 69 www.searchmetrics.com 6/11/2014 Ø 𝜌2014 = 0.01 Bounce Rate
    • 70 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.58 Click-Through Rate
    • Search Experience Optimization
    • Techniques Content
    • twitter.com/searchmetrics facebook.com/searchmetrics
    • twitter.com/searchmetrics facebook.com/searchmetrics THANK YOU FOR YOUR TIME