Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober

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SMX Advanced 2014 Session #SMX #11A - The Periodic Table Of SEO Ranking Factors: 2014 Edition - Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober @MarcusTober Of Searchmetrics …

SMX Advanced 2014 Session #SMX #11A - The Periodic Table Of SEO Ranking Factors: 2014 Edition - Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober @MarcusTober Of Searchmetrics Inc.

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  • 1. Comparing SEO Ranking Factors From 2013 to 20142014 MARCUS TOBER 06/11/2014 Seattle
  • 2. Marcus Tober
  • 3. 2014 Edition
  • 4. IRON MAN RANKING
  • 5. Technics Content
  • 6. RANKING FACTORS 2014
  • 7. RANKING FACTORS 2014 Content/ Techniques Social vs 2013
  • 8. OnPage Techniques
  • 9. TECHNICAL ELEMENTS RANKING FACTORS 2014
  • 10. vs 2013 TECHNICAL ELEMENTS RANKING FACTORS 2014
  • 11. 12 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.14 Sitespeed 𝜌2014 = 0.14
  • 12. 13 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.14 Sitespeed
  • 13. 15 www.searchmetrics.com 6/11/2014 Brand Factor 𝜌2014 = 0.16 Number of internal Links
  • 14. 16 www.searchmetrics.com 6/11/2014 Number of internal Links
  • 15. OPTIMIZE ! $ $ $ $ $ $ $$ $ $ $
  • 16. Less is More!
  • 17. What‘s even more important?
  • 18. What‘s inside! CONTENT
  • 19. CONTENT ELEMENTS RANKING FACTORS 2014
  • 20. vs 2013 CONTENT ELEMENTS RANKING FACTORS 2014
  • 21. 24 www.searchmetrics.com 6/11/2014 Brand Factor ~7.500𝜌2014 = 0.13 Text Length in Characters
  • 22. 25 www.searchmetrics.com 6/11/2014 ~6.700𝜌2013 = 0.11 Text Length in Characters vs 2013 ~7.500𝜌2014 = 0.13
  • 23. 27 www.searchmetrics.com 6/11/2014 Brand Factor ~650𝜌2014 = 0.13 Word Count
  • 24. 28 www.searchmetrics.com 6/11/2014 ~540𝜌2013 = 0.11 vs 2013 Word Count ~650𝜌2014 = 0.13
  • 25. 30 www.searchmetrics.com 6/11/2014 Increasing CONTENT ELEMENTS RANKING FACTORS 2014 vs 2013Content Complexity and Quality
  • 26. 32 www.searchmetrics.com 6/11/2014 Content Complexity and Quality – NEW 2014 Pretty high correlations! CONTENT ELEMENTS RANKING FACTORS 2014
  • 27. 33 www.searchmetrics.com 6/11/2014 𝜇2014 ≈ 73.6 Flesch Reading-Ease
  • 28. 34 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.34 Relevant Keywords/ Terms
  • 29. 𝜌2014 = 0.20 35 www.searchmetrics.com 6/11/2014 Proof Keywords/ Terms
  • 30. 36 www.searchmetrics.com 6/11/2014 Context-dependent nature of meaning „You shall know a keyword by the company it keeps” (Firth, 1957) What’s behind? RANKING FACTORS 2014
  • 31. Proof KW Relevant KW Content Optimization
  • 32. 39 www.searchmetrics.com 6/11/2014 Aggregators (few/ no own Content) • Couponing • Press Portals • Celebrity News Pages • Software Portals • Forums • Etc… Google Panda Update 4.0
  • 33. There are no tips and nothing the user expected on the page. Why should it rank?
  • 34. HOLISTIC BE
  • 35. SOCIAL
  • 36. 46 www.searchmetrics.com 6/11/2014 SOCIAL ELEMENTS RANKING FACTORS 2014
  • 37. 47 www.searchmetrics.com 6/11/2014 SOCIAL ELEMENTS RANKING FACTORS 2014 vs 2013
  • 38. 48 www.searchmetrics.com 6/11/2014 More Likes! 𝜌2014 = 0.25 Facebook Likes
  • 39. 49 www.searchmetrics.com 6/11/2014 More +1! 𝜌2014 = 0.33 Google+
  • 40. LINK PROFILE
  • 41. 51 www.searchmetrics.com 6/11/2014 BACKLINK ELEMENTS RANKING FACTORS 2014
  • 42. 52 www.searchmetrics.com 6/11/2014 BACKLINK ELEMENTS RANKING FACTORS 2014 vs 2013
  • 43. 53 www.searchmetrics.com 6/11/2014 More Backlinks! 𝜌2014 = 0.31 Number of Backlinks
  • 44. 54 www.searchmetrics.com 6/11/2014 Better Links! 𝜌2014 = 0.26 SEO Visibility/ Source URL
  • 45. 55 www.searchmetrics.com 6/11/2014 NEW Features 2014 BACKLINK ELEMENTS
  • 46. 56 www.searchmetrics.com 6/11/2014 Fewer fresh Backlinks! more 𝜌2014 = 0.20 Number of new Backlinks
  • 47. 57 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.16 Anchor = Domain Name
  • 48. 58 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.15 Anchor = Brand/ URL
  • 49. MOBILE MOBILE vs DESKTOP
  • 50. 61 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP Sitespeed
  • 51. 62 www.searchmetrics.com 6/11/2014 ~7.500 ~6.000 MOBILE vs DESKTOP Text Length in Characters
  • 52. 63 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP Number of Backlinks
  • 53. 64 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP Facebook Likes
  • 54. 65 www.searchmetrics.com 6/11/2014 MOBILE vs DESKTOP What’s the difference? RANKING FACTORS 2014
  • 55. USER SIGNALS
  • 56. 67 www.searchmetrics.com 6/11/2014 USER TRAFFIC ELEMENTS RANKING FACTORS 2014
  • 57. 68 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.06 Time on Site
  • 58. 69 www.searchmetrics.com 6/11/2014 Ø 𝜌2014 = 0.01 Bounce Rate
  • 59. 70 www.searchmetrics.com 6/11/2014 𝜌2014 = 0.58 Click-Through Rate
  • 60. Search Experience Optimization
  • 61. Techniques Content
  • 62. twitter.com/searchmetrics facebook.com/searchmetrics
  • 63. twitter.com/searchmetrics facebook.com/searchmetrics THANK YOU FOR YOUR TIME