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Breathing Life Into Your PPC Agency
Breathing Life Into Your PPC Agency
Breathing Life Into Your PPC Agency
Breathing Life Into Your PPC Agency
Breathing Life Into Your PPC Agency
Breathing Life Into Your PPC Agency
Breathing Life Into Your PPC Agency
Breathing Life Into Your PPC Agency
Breathing Life Into Your PPC Agency
Breathing Life Into Your PPC Agency
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Breathing Life Into Your PPC Agency

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Smx West 2014 Session #Smx #31B - Breathing New Life Into A Tired Paid Search Campaignpresentation Breathing Life Into Your Ppc Agency By David Roth @Daverothsays Of Realtor.Com

Smx West 2014 Session #Smx #31B - Breathing New Life Into A Tired Paid Search Campaignpresentation Breathing Life Into Your Ppc Agency By David Roth @Daverothsays Of Realtor.Com

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  • 1. Breathing Life Into Your PPC Agenc y SMX West March, 2014 San Jose Dave Roth VP, Marketing
  • 2. 2 • About us • How We Think About Agencies • Common Pitfalls • Onboarding • RFPs • How do you know… Agenda WHAT YOU’LL SEE AND HEAR
  • 3. 3 • Move, Inc. operates realtor.com and other consumer and B2B properties and products • Moving.com • Top Producer • Doorsteps • realtor.com – Official website of NAR • Etc. WHO ARE WE?
  • 4. 4 • Smaller • Boutique • Specialty –Search –Brand/Media –Comms –Social –Affiliate HOW WE THINK ABOUT AGENCIES MORE IS MORE
  • 5. 5 •When Choosing: –Awards –Menus* –The ‘Big Idea’ –Bake-offs •When Managing: –Auto-Pilot / Cruise Control –Lack of Goals DON’TS TRY TO AVOID THESE TRAPS
  • 6. 6 •Owning Your Data •Getting In The Trenches •Bonding •Goal Setting •Transitioning ONBOARDING THINK ABOUT
  • 7. 7 •Invest in Relationship •Meet every Week •Review every Business •Have a Plan •Testing Budget •Challenge Them! HOW WE MANAGE AGENCIES MORE IS MORE
  • 8. 8 –Not Meeting Goals –Coasting –Too Comfortable •What do you do? –Review –RFP (or not) HOW DO YOU KNOW… …when it’s time?
  • 9. 9 •Like a Marriage •Outsource non-core skills •Beware the shiny cat toy •No bake-offs, please •Fail Fast! SUMMARY Your PPC Agency Relationship
  • 10. Thank You Dave Roth VP Marketing realtor.com dave.roth@move.com @daverothsays

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