• Share
  • Email
  • Embed
  • Like
  • Private Content
Breathing Life Into Your PPC Agency
 

Breathing Life Into Your PPC Agency

on

  • 806 views

Smx West 2014 Session #Smx #31B - Breathing New Life Into A Tired Paid Search Campaignpresentation Breathing Life Into Your Ppc Agency By David Roth @Daverothsays Of Realtor.Com

Smx West 2014 Session #Smx #31B - Breathing New Life Into A Tired Paid Search Campaignpresentation Breathing Life Into Your Ppc Agency By David Roth @Daverothsays Of Realtor.Com

Statistics

Views

Total Views
806
Views on SlideShare
806
Embed Views
0

Actions

Likes
2
Downloads
34
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Breathing Life Into Your PPC Agency Breathing Life Into Your PPC Agency Presentation Transcript

    • Breathing Life Into Your PPC Agenc y SMX West March, 2014 San Jose Dave Roth VP, Marketing
    • 2 • About us • How We Think About Agencies • Common Pitfalls • Onboarding • RFPs • How do you know… Agenda WHAT YOU’LL SEE AND HEAR
    • 3 • Move, Inc. operates realtor.com and other consumer and B2B properties and products • Moving.com • Top Producer • Doorsteps • realtor.com – Official website of NAR • Etc. WHO ARE WE?
    • 4 • Smaller • Boutique • Specialty –Search –Brand/Media –Comms –Social –Affiliate HOW WE THINK ABOUT AGENCIES MORE IS MORE
    • 5 •When Choosing: –Awards –Menus* –The ‘Big Idea’ –Bake-offs •When Managing: –Auto-Pilot / Cruise Control –Lack of Goals DON’TS TRY TO AVOID THESE TRAPS
    • 6 •Owning Your Data •Getting In The Trenches •Bonding •Goal Setting •Transitioning ONBOARDING THINK ABOUT
    • 7 •Invest in Relationship •Meet every Week •Review every Business •Have a Plan •Testing Budget •Challenge Them! HOW WE MANAGE AGENCIES MORE IS MORE
    • 8 –Not Meeting Goals –Coasting –Too Comfortable •What do you do? –Review –RFP (or not) HOW DO YOU KNOW… …when it’s time?
    • 9 •Like a Marriage •Outsource non-core skills •Beware the shiny cat toy •No bake-offs, please •Fail Fast! SUMMARY Your PPC Agency Relationship
    • Thank You Dave Roth VP Marketing realtor.com dave.roth@move.com @daverothsays