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Beyond 15 Seconds of Fame with Instagram Video
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Beyond 15 Seconds of Fame with Instagram Video

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Short & Social Video: Vine, Instagram & Beyond - 15 Seconds of Fame with Instagram Video by Kevin Shively of Simply Measured @kevinsaysthings …

Short & Social Video: Vine, Instagram & Beyond - 15 Seconds of Fame with Instagram Video by Kevin Shively of Simply Measured @kevinsaysthings

#SMX #23A #SMXsocial13

Published in: Marketing, Business, Technology
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  • 1. Short & Social Video: Vine, Instagram & Beyond 15 Seconds of Fame with Instagram Video #SMX #SMXsocial13 #23A
  • 2. 15 Seconds of Fame with Instagram Video Presenter: Kevin Shively Twitter: @kevinsaysthings - Sr. Marketing Manager – Earned & Owned Media - Writer and Data Geek - Once Watched 27 Dresses All The Way Through…It was Delightful
  • 3. Overview: 1. History 2. Brand Adoption 3. Engagement 4. Top Industries & Brands 5. Tips & Tricks 3 © 2013 Simply Measured, Inc
  • 4. Instagram Video: Why It Happened: Vine launched January 24th 2013. Within 2 Weeks, they were sprouting up EVERYWHERE: 4 © 2013 Simply Measured, Inc
  • 5. Instagram Video: Why It Happened: Vine adoption was crazy: Even though video and pics were two different “mediums”, Vine (aka Twitter) was taking mobile/visual market share away from Instagram (aka Facebook). 5 © 2013 Simply Measured, Inc
  • 6. Instagram Video: Why it Happened Instagram Video added June 20th: 6 © 2013 Simply Measured, Inc
  • 7. Instagram Video: How it Worked Instagram was prepping for their ad platform. Video was a way to double down on their offering and engage with more brands as the ground work was laid for ads. 40% of Instagram Videos Posted are by Brands Source: www.unrulymedia.com 7 © 2013 Simply Measured, Inc
  • 8. Instagram Video: How it Worked Brand Adoption Continues to Grow: 8 © 2013 Simply Measured, Inc
  • 9. Engagement Today: Are Brands Successful? 9 © 2013 Simply Measured, Inc
  • 10. Who’s Using Instagram Video? 105 Videos Posted 10 © 2013 Simply Measured, Inc
  • 11. Who’s Using Instagram Video? 33 Videos Posted 11 © 2013 Simply Measured, Inc
  • 12. Who’s Using Instagram Video? 13 Videos Posted 12 © 2013 Simply Measured, Inc
  • 13. Tips & Tricks For Social Marketers 1. 2. 3. 4. 5. 6. You Don’t Need to Use All 15 Seconds Leverage Marketing & Advertising Content Don’t Overthink it Keep it Fun Keep it Pretty Measure Everything (You had to see this coming right?) 13 © 2013 Simply Measured, Inc
  • 14. Connect @simplymeasured www.simplymeasured.com/blog @kevinsaysthings

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