App Store Optimization Think Global or Go Home by Jennifer Wong
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App Store Optimization Think Global or Go Home by Jennifer Wong

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From SMX East 2013 - App Store Optimization - Think Global or Go Home by Jennifer Wong - #SMX #12C

From SMX East 2013 - App Store Optimization - Think Global or Go Home by Jennifer Wong - #SMX #12C

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    App Store Optimization Think Global or Go Home by Jennifer Wong App Store Optimization Think Global or Go Home by Jennifer Wong Presentation Transcript

    • APP STORE OPTIMIZATION: THINK GLOBAL OR GO HOME # Jennifer Wong Has Offers @Jenerationy #SMX #12C October 1, 2013 #
    • Jennifer Wong Director of Marketing HasOffers & MobileAppTracking Jennifer@hasoffers.com @Jenerationy
    • Agenda •Why go global? •What to consider? The three levels to win in the global market
    • MORE APPS ARE NOW BEING CREATED OUTSIDE THE U.S. THAN INSIDE THE U.S.
    • Top Grossing Apps
    • Top Grossing Apps
    • Top Grossing Apps
    • Top Grossing Apps
    • EIGHT OUT OF THE TOP 10 LARGEST IPHONE AND ANDROID MARKETS ARE NOT ENGLISH-SPEAKING
    • Geo-Local Markets
    • Agenda •Why go global? •What to consider? The three levels to win in the global market
    • Which Countries Should You Aim for First?
    • China - 122 Million India - 75 Million Japan - 61 Million
    • Category of App
    • Agenda •Why go global? •What to consider? The three levels to win in the global market
    • Localize your App Store listing  Title of the App  Developer Name  Description  Settings & Menu  Content
    • App Name Content Description
    • Closely monitor downloads & LTV statistics in the associated languages and countries
    • Localize in-app content for native languages
    • In your marketing material, highlight the fact that your app is localized
    • Develop a local team Localize your company website Localize your customer service support Localize your social media promotion Localize your user acquisition strategy
    • Septeni America helped boost Supercell's ranking in the Japanese iTunes store from 98th, to the top 3 top grossing apps on the iOS platform today.
    • #CheatSheet  Localize your app name, content, menus, settings, and description.  Localize in-app content  In your marketing material, highlight the fact that your app is localized  Develop a local team
    • Jennifer Wong Director of Marketing HasOffers & MobileAppTracking Jennifer@hasoffers.com @Jenerationy
    • http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #