0
APP STORE
OPTIMIZATION:
THINK GLOBAL
OR GO HOME
#
Jennifer Wong
Has Offers
@Jenerationy
#SMX #12C
October 1, 2013
#
Jennifer Wong
Director of Marketing
HasOffers & MobileAppTracking
Jennifer@hasoffers.com
@Jenerationy
Agenda
•Why go global?
•What to consider?
The three levels to win in the global market
MORE APPS ARE NOW BEING CREATED
OUTSIDE THE U.S. THAN INSIDE THE U.S.
Top Grossing Apps
Top Grossing Apps
Top Grossing Apps
Top Grossing Apps
EIGHT OUT OF THE TOP 10 LARGEST
IPHONE AND ANDROID MARKETS
ARE NOT ENGLISH-SPEAKING
Geo-Local Markets
Agenda
•Why go global?
•What to consider?
The three levels to win in the global market
Which Countries
Should You
Aim for First?
China - 122 Million
India - 75 Million
Japan - 61 Million
Category of App
Agenda
•Why go global?
•What to consider?
The three levels to win in the global market
Localize your App Store listing
 Title of the App
 Developer Name
 Description
 Settings & Menu
 Content
App Name
Content
Description
Closely monitor
downloads & LTV
statistics in the associated
languages and countries
Localize in-app content for native
languages
In your marketing material, highlight
the fact that your app is localized
Develop a local team
Localize your
company website
Localize your
customer service
support
Localize your social
media promo...
Septeni America helped boost
Supercell's ranking in the
Japanese iTunes store from
98th, to the top 3 top grossing
apps on...
#CheatSheet
 Localize your app name, content,
menus, settings, and description.
 Localize in-app content
 In your marke...
Jennifer Wong
Director of Marketing
HasOffers & MobileAppTracking
Jennifer@hasoffers.com
@Jenerationy
http://www.slideshare.net/SearchMarketingExpo
#
see more presentations at:
#
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
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App Store Optimization Think Global or Go Home by Jennifer Wong

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Transcript of "App Store Optimization Think Global or Go Home by Jennifer Wong"

  1. 1. APP STORE OPTIMIZATION: THINK GLOBAL OR GO HOME # Jennifer Wong Has Offers @Jenerationy #SMX #12C October 1, 2013 #
  2. 2. Jennifer Wong Director of Marketing HasOffers & MobileAppTracking Jennifer@hasoffers.com @Jenerationy
  3. 3. Agenda •Why go global? •What to consider? The three levels to win in the global market
  4. 4. MORE APPS ARE NOW BEING CREATED OUTSIDE THE U.S. THAN INSIDE THE U.S.
  5. 5. Top Grossing Apps
  6. 6. Top Grossing Apps
  7. 7. Top Grossing Apps
  8. 8. Top Grossing Apps
  9. 9. EIGHT OUT OF THE TOP 10 LARGEST IPHONE AND ANDROID MARKETS ARE NOT ENGLISH-SPEAKING
  10. 10. Geo-Local Markets
  11. 11. Agenda •Why go global? •What to consider? The three levels to win in the global market
  12. 12. Which Countries Should You Aim for First?
  13. 13. China - 122 Million India - 75 Million Japan - 61 Million
  14. 14. Category of App
  15. 15. Agenda •Why go global? •What to consider? The three levels to win in the global market
  16. 16. Localize your App Store listing  Title of the App  Developer Name  Description  Settings & Menu  Content
  17. 17. App Name Content Description
  18. 18. Closely monitor downloads & LTV statistics in the associated languages and countries
  19. 19. Localize in-app content for native languages
  20. 20. In your marketing material, highlight the fact that your app is localized
  21. 21. Develop a local team Localize your company website Localize your customer service support Localize your social media promotion Localize your user acquisition strategy
  22. 22. Septeni America helped boost Supercell's ranking in the Japanese iTunes store from 98th, to the top 3 top grossing apps on the iOS platform today.
  23. 23. #CheatSheet  Localize your app name, content, menus, settings, and description.  Localize in-app content  In your marketing material, highlight the fact that your app is localized  Develop a local team
  24. 24. Jennifer Wong Director of Marketing HasOffers & MobileAppTracking Jennifer@hasoffers.com @Jenerationy
  25. 25. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #
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