App Store Optimization Think Global or Go Home by Jennifer Wong

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From SMX East 2013 - App Store Optimization - Think Global or Go Home by Jennifer Wong - #SMX #12C

From SMX East 2013 - App Store Optimization - Think Global or Go Home by Jennifer Wong - #SMX #12C

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  • 1. APP STORE OPTIMIZATION: THINK GLOBAL OR GO HOME # Jennifer Wong Has Offers @Jenerationy #SMX #12C October 1, 2013 #
  • 2. Jennifer Wong Director of Marketing HasOffers & MobileAppTracking Jennifer@hasoffers.com @Jenerationy
  • 3. Agenda •Why go global? •What to consider? The three levels to win in the global market
  • 4. MORE APPS ARE NOW BEING CREATED OUTSIDE THE U.S. THAN INSIDE THE U.S.
  • 5. Top Grossing Apps
  • 6. Top Grossing Apps
  • 7. Top Grossing Apps
  • 8. Top Grossing Apps
  • 9. EIGHT OUT OF THE TOP 10 LARGEST IPHONE AND ANDROID MARKETS ARE NOT ENGLISH-SPEAKING
  • 10. Geo-Local Markets
  • 11. Agenda •Why go global? •What to consider? The three levels to win in the global market
  • 12. Which Countries Should You Aim for First?
  • 13. China - 122 Million India - 75 Million Japan - 61 Million
  • 14. Category of App
  • 15. Agenda •Why go global? •What to consider? The three levels to win in the global market
  • 16. Localize your App Store listing  Title of the App  Developer Name  Description  Settings & Menu  Content
  • 17. App Name Content Description
  • 18. Closely monitor downloads & LTV statistics in the associated languages and countries
  • 19. Localize in-app content for native languages
  • 20. In your marketing material, highlight the fact that your app is localized
  • 21. Develop a local team Localize your company website Localize your customer service support Localize your social media promotion Localize your user acquisition strategy
  • 22. Septeni America helped boost Supercell's ranking in the Japanese iTunes store from 98th, to the top 3 top grossing apps on the iOS platform today.
  • 23. #CheatSheet  Localize your app name, content, menus, settings, and description.  Localize in-app content  In your marketing material, highlight the fact that your app is localized  Develop a local team
  • 24. Jennifer Wong Director of Marketing HasOffers & MobileAppTracking Jennifer@hasoffers.com @Jenerationy
  • 25. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #