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App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
App Store Optimization Think Global or Go Home by Jennifer Wong
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App Store Optimization Think Global or Go Home by Jennifer Wong

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From SMX East 2013 - App Store Optimization - Think Global or Go Home by Jennifer Wong - #SMX #12C

From SMX East 2013 - App Store Optimization - Think Global or Go Home by Jennifer Wong - #SMX #12C

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  • 1. APP STORE OPTIMIZATION: THINK GLOBAL OR GO HOME # Jennifer Wong Has Offers @Jenerationy #SMX #12C October 1, 2013 #
  • 2. Jennifer Wong Director of Marketing HasOffers & MobileAppTracking Jennifer@hasoffers.com @Jenerationy
  • 3. Agenda •Why go global? •What to consider? The three levels to win in the global market
  • 4. MORE APPS ARE NOW BEING CREATED OUTSIDE THE U.S. THAN INSIDE THE U.S.
  • 5. Top Grossing Apps
  • 6. Top Grossing Apps
  • 7. Top Grossing Apps
  • 8. Top Grossing Apps
  • 9. EIGHT OUT OF THE TOP 10 LARGEST IPHONE AND ANDROID MARKETS ARE NOT ENGLISH-SPEAKING
  • 10. Geo-Local Markets
  • 11. Agenda •Why go global? •What to consider? The three levels to win in the global market
  • 12. Which Countries Should You Aim for First?
  • 13. China - 122 Million India - 75 Million Japan - 61 Million
  • 14. Category of App
  • 15. Agenda •Why go global? •What to consider? The three levels to win in the global market
  • 16. Localize your App Store listing  Title of the App  Developer Name  Description  Settings & Menu  Content
  • 17. App Name Content Description
  • 18. Closely monitor downloads & LTV statistics in the associated languages and countries
  • 19. Localize in-app content for native languages
  • 20. In your marketing material, highlight the fact that your app is localized
  • 21. Develop a local team Localize your company website Localize your customer service support Localize your social media promotion Localize your user acquisition strategy
  • 22. Septeni America helped boost Supercell's ranking in the Japanese iTunes store from 98th, to the top 3 top grossing apps on the iOS platform today.
  • 23. #CheatSheet  Localize your app name, content, menus, settings, and description.  Localize in-app content  In your marketing material, highlight the fact that your app is localized  Develop a local team
  • 24. Jennifer Wong Director of Marketing HasOffers & MobileAppTracking Jennifer@hasoffers.com @Jenerationy
  • 25. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #

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