A retargeting guide for really smart marketers by manny rivas
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A retargeting guide for really smart marketers by manny rivas

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A retargeting guide for really smart marketers by manny rivas A retargeting guide for really smart marketers by manny rivas Presentation Transcript

  • A TACTICAL RETARGETING GUIDE FOR REALLY SMART MARKETERS # Manny Rivas AimClear @MannyRivas #SMX #13D October 1, 2013 #
  • ATacticalRetargeting Guide ForReally SmartMarketers Manny Rivas – Online Advertising Director @mannyrivas
  • @mannyrivas
  • 2013,YearOf1000DSPs @mannyrivas
  • RetargetingIsRelativelySimple
  • First PartyVs.Third PartyData @mannyrivas
  • @mannyrivas
  • @mannyrivas
  • @mannyrivas
  • Great Marketing Amplified = Great Retargeting Top-Of-Funnel-First Squeeze More Out Of Conversion Winners. @mannyrivas
  • Product RetargetingFollowsProductTouches w/ProductAds [Your Creative Here!] [Call To Action]X @mannyrivas
  • ProcessRetargeting X @mannyrivas
  • PsychographicRetargeting, FollowKeySegments @mannyrivas
  • X
  • www.aimclear.com Referral Retargeting
  • (First)PartyRetargeting-ConversionKWs&Engagement X Organic Paid=AnySearchPPC
  • Third Party Search (Re)targeting @mannyrivas
  • GoogleAnalytics =Badass First Party Data @mannyrivas
  • www.aimclear.com Third Party Audience(Re)Targeting Data
  • www.aimclear.com
  • www.aimclear.com
  • www.aimclear.com
  • www.aimclear.com
  • TheTradeDesk, DIYThird Party Data +DSP @mannyrivas
  • www.aimclear.com Public Relations Retargeting
  • @mannyrivas
  • @mannyrivas
  • Similars, 360° & Futuristic Mashups @mannyrivas
  • Little ChangedAboutMarketing, Retargeting=Amplification OfWhatWorks @mannyrivas
  • Do This: TakeInventoryOfExistingConversion, Amplify @mannyrivas
  • www.aimclear.com
  • Source Testing & Top-Of-Funnel Traffic Is (Still) Everything @mannyrivas
  • PlacePremiumOnBeing A Marketer @mannyrivas
  • Retargeting PlatformsAre NotAd Agencies @mannyrivas
  • Thanks! @mannyrivas Facebook.com/aimClear @mannyrivas
  • http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #