0
A TACTICAL
RETARGETING
GUIDE FOR
REALLY SMART
MARKETERS
#
Manny Rivas
AimClear
@MannyRivas
#SMX #13D
October 1, 2013
#
ATacticalRetargeting Guide ForReally
SmartMarketers
Manny Rivas – Online Advertising Director
@mannyrivas
@mannyrivas
2013,YearOf1000DSPs
@mannyrivas
RetargetingIsRelativelySimple
First PartyVs.Third PartyData
@mannyrivas
@mannyrivas
@mannyrivas
@mannyrivas
Great Marketing Amplified = Great
Retargeting
Top-Of-Funnel-First
Squeeze More Out Of Conversion
Winners.
@mannyrivas
Product RetargetingFollowsProductTouches
w/ProductAds
[Your Creative Here!]
[Call To Action]X
@mannyrivas
ProcessRetargeting
X
@mannyrivas
PsychographicRetargeting,
FollowKeySegments
@mannyrivas
X
www.aimclear.com
Referral Retargeting
(First)PartyRetargeting-ConversionKWs&Engagement
X
Organic Paid=AnySearchPPC
Third Party Search (Re)targeting
@mannyrivas
GoogleAnalytics =Badass First Party Data
@mannyrivas
www.aimclear.com
Third Party Audience(Re)Targeting Data
www.aimclear.com
www.aimclear.com
www.aimclear.com
www.aimclear.com
TheTradeDesk, DIYThird Party Data +DSP
@mannyrivas
www.aimclear.com
Public Relations Retargeting
@mannyrivas
@mannyrivas
Similars, 360° & Futuristic Mashups
@mannyrivas
Little ChangedAboutMarketing,
Retargeting=Amplification OfWhatWorks
@mannyrivas
Do This: TakeInventoryOfExistingConversion,
Amplify
@mannyrivas
www.aimclear.com
Source Testing &
Top-Of-Funnel Traffic
Is (Still) Everything
@mannyrivas
PlacePremiumOnBeing A Marketer
@mannyrivas
Retargeting PlatformsAre NotAd Agencies
@mannyrivas
Thanks!
@mannyrivas Facebook.com/aimClear
@mannyrivas
http://www.slideshare.net/SearchMarketingExpo
#
see more presentations at:
#
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
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Transcript of "A retargeting guide for really smart marketers by manny rivas"

  1. 1. A TACTICAL RETARGETING GUIDE FOR REALLY SMART MARKETERS # Manny Rivas AimClear @MannyRivas #SMX #13D October 1, 2013 #
  2. 2. ATacticalRetargeting Guide ForReally SmartMarketers Manny Rivas – Online Advertising Director @mannyrivas
  3. 3. @mannyrivas
  4. 4. 2013,YearOf1000DSPs @mannyrivas
  5. 5. RetargetingIsRelativelySimple
  6. 6. First PartyVs.Third PartyData @mannyrivas
  7. 7. @mannyrivas
  8. 8. @mannyrivas
  9. 9. @mannyrivas
  10. 10. Great Marketing Amplified = Great Retargeting Top-Of-Funnel-First Squeeze More Out Of Conversion Winners. @mannyrivas
  11. 11. Product RetargetingFollowsProductTouches w/ProductAds [Your Creative Here!] [Call To Action]X @mannyrivas
  12. 12. ProcessRetargeting X @mannyrivas
  13. 13. PsychographicRetargeting, FollowKeySegments @mannyrivas
  14. 14. X
  15. 15. www.aimclear.com Referral Retargeting
  16. 16. (First)PartyRetargeting-ConversionKWs&Engagement X Organic Paid=AnySearchPPC
  17. 17. Third Party Search (Re)targeting @mannyrivas
  18. 18. GoogleAnalytics =Badass First Party Data @mannyrivas
  19. 19. www.aimclear.com Third Party Audience(Re)Targeting Data
  20. 20. www.aimclear.com
  21. 21. www.aimclear.com
  22. 22. www.aimclear.com
  23. 23. www.aimclear.com
  24. 24. TheTradeDesk, DIYThird Party Data +DSP @mannyrivas
  25. 25. www.aimclear.com Public Relations Retargeting
  26. 26. @mannyrivas
  27. 27. @mannyrivas
  28. 28. Similars, 360° & Futuristic Mashups @mannyrivas
  29. 29. Little ChangedAboutMarketing, Retargeting=Amplification OfWhatWorks @mannyrivas
  30. 30. Do This: TakeInventoryOfExistingConversion, Amplify @mannyrivas
  31. 31. www.aimclear.com
  32. 32. Source Testing & Top-Of-Funnel Traffic Is (Still) Everything @mannyrivas
  33. 33. PlacePremiumOnBeing A Marketer @mannyrivas
  34. 34. Retargeting PlatformsAre NotAd Agencies @mannyrivas
  35. 35. Thanks! @mannyrivas Facebook.com/aimClear @mannyrivas
  36. 36. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #
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