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A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
A retargeting guide for really smart marketers by manny rivas
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A retargeting guide for really smart marketers by manny rivas

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  • 1. A TACTICAL RETARGETING GUIDE FOR REALLY SMART MARKETERS # Manny Rivas AimClear @MannyRivas #SMX #13D October 1, 2013 #
  • 2. ATacticalRetargeting Guide ForReally SmartMarketers Manny Rivas – Online Advertising Director @mannyrivas
  • 3. @mannyrivas
  • 4. 2013,YearOf1000DSPs @mannyrivas
  • 5. RetargetingIsRelativelySimple
  • 6. First PartyVs.Third PartyData @mannyrivas
  • 7. @mannyrivas
  • 8. @mannyrivas
  • 9. @mannyrivas
  • 10. Great Marketing Amplified = Great Retargeting Top-Of-Funnel-First Squeeze More Out Of Conversion Winners. @mannyrivas
  • 11. Product RetargetingFollowsProductTouches w/ProductAds [Your Creative Here!] [Call To Action]X @mannyrivas
  • 12. ProcessRetargeting X @mannyrivas
  • 13. PsychographicRetargeting, FollowKeySegments @mannyrivas
  • 14. X
  • 15. www.aimclear.com Referral Retargeting
  • 16. (First)PartyRetargeting-ConversionKWs&Engagement X Organic Paid=AnySearchPPC
  • 17. Third Party Search (Re)targeting @mannyrivas
  • 18. GoogleAnalytics =Badass First Party Data @mannyrivas
  • 19. www.aimclear.com Third Party Audience(Re)Targeting Data
  • 20. www.aimclear.com
  • 21. www.aimclear.com
  • 22. www.aimclear.com
  • 23. www.aimclear.com
  • 24. TheTradeDesk, DIYThird Party Data +DSP @mannyrivas
  • 25. www.aimclear.com Public Relations Retargeting
  • 26. @mannyrivas
  • 27. @mannyrivas
  • 28. Similars, 360° & Futuristic Mashups @mannyrivas
  • 29. Little ChangedAboutMarketing, Retargeting=Amplification OfWhatWorks @mannyrivas
  • 30. Do This: TakeInventoryOfExistingConversion, Amplify @mannyrivas
  • 31. www.aimclear.com
  • 32. Source Testing & Top-Of-Funnel Traffic Is (Still) Everything @mannyrivas
  • 33. PlacePremiumOnBeing A Marketer @mannyrivas
  • 34. Retargeting PlatformsAre NotAd Agencies @mannyrivas
  • 35. Thanks! @mannyrivas Facebook.com/aimClear @mannyrivas
  • 36. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #

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