0
Social Meta Tags
For the Search Marketer
Jennifer Sable Lopez
Director of Community at Moz
@jennita
The SEO Mind
Mmmm,
SERPs
Keywords
Title Tags
Meta
Description
Keyword Rich Title Tag
Missing Meta Description
Google pulls from content instead,
based on your keywords
How does this look on
Social?
@jennita #SMX #23D
Facebook
Not too bad,
eh?
@jennita #SMX #23D
Pinterest
Oooh! Pretty
picture
@jennita #SMX #23D
Google+
Ouch.
@jennita #SMX #23D
Twitter
Snooze...
Social ≠ Search
Let’s fix sharing!
@jennita #SMX #23D
Nutella SERP
@jennita #SMX #23D
Sharing Nutella on Facebook
OpenGraph
http://ogp.me
@jennita #SMX #23D
Facebook
@jennita #SMX #23D
OpenGraph - http://ogp.me
<!-- Open Graph data -->
<meta property="og:title" content="Title Here" />
<m...
@jennita #SMX #23D
Facebook Debugger
https://developers.facebook.com/tools/debug
Twitter Cards
https://dev.twitter.com/docs/cards
@jennita #SMX #23D
Summary Card (default)
@jennita #SMX #23D
Summary Card - Large Image
@jennita #SMX #23D
Twitter Card Code
<!-- Twitter card data -->
<meta name="twitter:card" content="summary">
<meta name="t...
@jennita #SMX #23D
Twitter Card Validator
https://dev.twitter.com/docs/cards/validation/validator
@jennita #SMX #23D
Add Your Site
@jennita #SMX #23D
Twitter Card Analytics
Pinterest – Rich Pins
https://developers.pinterest.com/rich_pins/
@jennita #SMX #23D
Regular Pin
http://mz.cm/1hD5c8H
@jennita #SMX #23D
Rich Pin
@jennita #SMX #23D
Rich Pin
@jennita #SMX #23D
Rich Pin = Schema.org
@jennita #SMX #23D
Rich Pins Validator
https://developers.pinterest.com/rich_pins/validator/
Checklist





Check for OpenGraph/Twitter Cards/Schema
Add default OpenGraph tags to blog/content
Add basic Twitter ...
Jennifer Sable Lopez
Director of Community at Moz
@jennita
jen@moz.com
Thank You
A Guide to Social Meta Tags for the Search Marketer
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A Guide to Social Meta Tags for the Search Marketer

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Smx West 2014 Session #Smx #23D - Top Social Tactics For The Search Marketerpresentation A Guide To Social Meta Tags For The Search Marketer By Jennifer Lopez @Jennita Of Moz

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Transcript of "A Guide to Social Meta Tags for the Search Marketer"

  1. 1. Social Meta Tags For the Search Marketer Jennifer Sable Lopez Director of Community at Moz @jennita
  2. 2. The SEO Mind Mmmm, SERPs Keywords Title Tags Meta Description
  3. 3. Keyword Rich Title Tag
  4. 4. Missing Meta Description Google pulls from content instead, based on your keywords
  5. 5. How does this look on Social?
  6. 6. @jennita #SMX #23D Facebook Not too bad, eh?
  7. 7. @jennita #SMX #23D Pinterest Oooh! Pretty picture
  8. 8. @jennita #SMX #23D Google+ Ouch.
  9. 9. @jennita #SMX #23D Twitter Snooze...
  10. 10. Social ≠ Search
  11. 11. Let’s fix sharing!
  12. 12. @jennita #SMX #23D Nutella SERP
  13. 13. @jennita #SMX #23D Sharing Nutella on Facebook
  14. 14. OpenGraph http://ogp.me
  15. 15. @jennita #SMX #23D Facebook
  16. 16. @jennita #SMX #23D OpenGraph - http://ogp.me <!-- Open Graph data --> <meta property="og:title" content="Title Here" /> <meta property="og:type" content="article" /> <meta property="og:url" content="http://www.example.com/" /> <meta property="og:image" content="http://example.com/image.jpg" /> <meta property="og:description" content="Description Here" />
  17. 17. @jennita #SMX #23D Facebook Debugger https://developers.facebook.com/tools/debug
  18. 18. Twitter Cards https://dev.twitter.com/docs/cards
  19. 19. @jennita #SMX #23D Summary Card (default)
  20. 20. @jennita #SMX #23D Summary Card - Large Image
  21. 21. @jennita #SMX #23D Twitter Card Code <!-- Twitter card data --> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@twitterhandle"> <meta name="twitter:creator" content="@AuthorTwitter”> <meta name="twitter:title" content=”Title specific to Twitter – short works great!"> <meta name="twitter:description" content=”Remember this is being shared on Twitter, make it enticing to the FB user."> <meta name="twitter:image" content=”image URL for the image you want to display">
  22. 22. @jennita #SMX #23D Twitter Card Validator https://dev.twitter.com/docs/cards/validation/validator
  23. 23. @jennita #SMX #23D Add Your Site
  24. 24. @jennita #SMX #23D Twitter Card Analytics
  25. 25. Pinterest – Rich Pins https://developers.pinterest.com/rich_pins/
  26. 26. @jennita #SMX #23D Regular Pin
  27. 27. http://mz.cm/1hD5c8H
  28. 28. @jennita #SMX #23D Rich Pin
  29. 29. @jennita #SMX #23D Rich Pin
  30. 30. @jennita #SMX #23D Rich Pin = Schema.org
  31. 31. @jennita #SMX #23D Rich Pins Validator https://developers.pinterest.com/rich_pins/validator/
  32. 32. Checklist      Check for OpenGraph/Twitter Cards/Schema Add default OpenGraph tags to blog/content Add basic Twitter card to blog/content Ensure image sizes used are correct per platform Modify settings for social win!
  33. 33. Jennifer Sable Lopez Director of Community at Moz @jennita jen@moz.com Thank You
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