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A Guide to Social Meta Tags for the Search Marketer
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A Guide to Social Meta Tags for the Search Marketer

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Smx West 2014 Session #Smx #23D - Top Social Tactics For The Search Marketerpresentation A Guide To Social Meta Tags For The Search Marketer By Jennifer Lopez @Jennita Of Moz

Smx West 2014 Session #Smx #23D - Top Social Tactics For The Search Marketerpresentation A Guide To Social Meta Tags For The Search Marketer By Jennifer Lopez @Jennita Of Moz

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  • 1. Social Meta Tags For the Search Marketer Jennifer Sable Lopez Director of Community at Moz @jennita
  • 2. The SEO Mind Mmmm, SERPs Keywords Title Tags Meta Description
  • 3. Keyword Rich Title Tag
  • 4. Missing Meta Description Google pulls from content instead, based on your keywords
  • 5. How does this look on Social?
  • 6. @jennita #SMX #23D Facebook Not too bad, eh?
  • 7. @jennita #SMX #23D Pinterest Oooh! Pretty picture
  • 8. @jennita #SMX #23D Google+ Ouch.
  • 9. @jennita #SMX #23D Twitter Snooze...
  • 10. Social ≠ Search
  • 11. Let’s fix sharing!
  • 12. @jennita #SMX #23D Nutella SERP
  • 13. @jennita #SMX #23D Sharing Nutella on Facebook
  • 14. OpenGraph http://ogp.me
  • 15. @jennita #SMX #23D Facebook
  • 16. @jennita #SMX #23D OpenGraph - http://ogp.me <!-- Open Graph data --> <meta property="og:title" content="Title Here" /> <meta property="og:type" content="article" /> <meta property="og:url" content="http://www.example.com/" /> <meta property="og:image" content="http://example.com/image.jpg" /> <meta property="og:description" content="Description Here" />
  • 17. @jennita #SMX #23D Facebook Debugger https://developers.facebook.com/tools/debug
  • 18. Twitter Cards https://dev.twitter.com/docs/cards
  • 19. @jennita #SMX #23D Summary Card (default)
  • 20. @jennita #SMX #23D Summary Card - Large Image
  • 21. @jennita #SMX #23D Twitter Card Code <!-- Twitter card data --> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@twitterhandle"> <meta name="twitter:creator" content="@AuthorTwitter”> <meta name="twitter:title" content=”Title specific to Twitter – short works great!"> <meta name="twitter:description" content=”Remember this is being shared on Twitter, make it enticing to the FB user."> <meta name="twitter:image" content=”image URL for the image you want to display">
  • 22. @jennita #SMX #23D Twitter Card Validator https://dev.twitter.com/docs/cards/validation/validator
  • 23. @jennita #SMX #23D Add Your Site
  • 24. @jennita #SMX #23D Twitter Card Analytics
  • 25. Pinterest – Rich Pins https://developers.pinterest.com/rich_pins/
  • 26. @jennita #SMX #23D Regular Pin
  • 27. http://mz.cm/1hD5c8H
  • 28. @jennita #SMX #23D Rich Pin
  • 29. @jennita #SMX #23D Rich Pin
  • 30. @jennita #SMX #23D Rich Pin = Schema.org
  • 31. @jennita #SMX #23D Rich Pins Validator https://developers.pinterest.com/rich_pins/validator/
  • 32. Checklist      Check for OpenGraph/Twitter Cards/Schema Add default OpenGraph tags to blog/content Add basic Twitter card to blog/content Ensure image sizes used are correct per platform Modify settings for social win!
  • 33. Jennifer Sable Lopez Director of Community at Moz @jennita jen@moz.com Thank You