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THINGS TO KNOW
ABOUT
CHOOSING A DIGITAL
MARKETING
AGENCY
6#
Andy Atkins-Kruger
Web Certain
@andyatkinskruge
#SMX #22B
Octo...
Agenda
• Background
• To RPF Or Not To RFP?
• What’s An “Agency Of Record”?
• The Ideal Relationship
• Alternative Methods...
What Questions Go In An RFP?
• Turnover?
• No of Employees?
• Wife’s Name?
• Director’s Remuneration?
• Profit?
• Holiday ...
Wikipedia Says A Typical RFP:
1. informs suppliers that an organization is looking to procure and
encourages them to make ...
Agency Of Record
Source: Nielsen
The Ideal Relationship
Adds
Value
Adds
Value
Alternative Relationships
• Short Term Contracts
• Test Drives
• Buffet
• Performance Pay
• In Competition
Source: oksana.perkins / Shutterstock.com
TEST DRIVE! VRUM!
Short
Term
Or
Just-In-
Time
Performance
Running Vendors In
Competition
http://www.slideshare.net/SearchMarketingExpo
#
see more presentations at:
#
6 Things to Know When Choosing a Digital Marketing Agency
6 Things to Know When Choosing a Digital Marketing Agency
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6 Things to Know When Choosing a Digital Marketing Agency

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From SMX East 2013 / SearchMarketingExpo.com - Choosing a Digital Marketing Agency by @andyatkinskruge - #SMX #22B.

Slide deck from Andy Atkins-Kruger of Webcertain covers 6 main areas of consideration when looking for the perfect digital marketing agency partner.

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Transcript of "6 Things to Know When Choosing a Digital Marketing Agency"

  1. 1. THINGS TO KNOW ABOUT CHOOSING A DIGITAL MARKETING AGENCY 6# Andy Atkins-Kruger Web Certain @andyatkinskruge #SMX #22B October 2, 2013 #
  2. 2. Agenda • Background • To RPF Or Not To RFP? • What’s An “Agency Of Record”? • The Ideal Relationship • Alternative Methods Of Vendor Selection • When To Say “Goodbye”
  3. 3. What Questions Go In An RFP? • Turnover? • No of Employees? • Wife’s Name? • Director’s Remuneration? • Profit? • Holiday Homes abroad?
  4. 4. Wikipedia Says A Typical RFP: 1. informs suppliers that an organization is looking to procure and encourages them to make their best effort. 2. requires the company to specify what it proposes to purchase. If the requirements analysis has been prepared properly, it can be incorporated quite easily into the Request document. 3. alerts suppliers that the selection process is competitive. 4. allows for wide distribution and response. 5. ensures that suppliers respond factually to the identified requirements. 6. is generally expected to follow a structured evaluation and selection procedure, so that an organization can demonstrate impartiality - a crucial factor in public sector procurements.
  5. 5. Agency Of Record Source: Nielsen
  6. 6. The Ideal Relationship Adds Value Adds Value
  7. 7. Alternative Relationships • Short Term Contracts • Test Drives • Buffet • Performance Pay • In Competition
  8. 8. Source: oksana.perkins / Shutterstock.com TEST DRIVE! VRUM!
  9. 9. Short Term Or Just-In- Time
  10. 10. Performance
  11. 11. Running Vendors In Competition
  12. 12. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #
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