4 Key Steps to Creating a Content Strategy Worthy of Earning Links

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Smx West 2014 Session #Smx #22A - Earning Links, Not Building Links Presentation 4 Key Steps To Creating A Content Strategy Worthy Of Earning Links By Monique Pouguet @Moniquethegeek Of Thunder Seo

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4 Key Steps to Creating a Content Strategy Worthy of Earning Links

  1. 1. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A 4 KEY STEPS TO CREATING A CONTENT STRATEGY WORTHY OF EARNING LINKS Presented by Monique Pouget | March 12, 2014 DOWNLOAD this presentation bit.ly/EarningTheLove
  2. 2. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A thunderseo.com/blog @moniquethegeek First Off – Who am I? gplus.to/moniquepouget linkd.in/mpouget Monique Pouget Director of Content Strategy
  3. 3. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  4. 4. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A KNOW YOUR AUDIENCE
  5. 5. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  6. 6. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A Content Types • Articles / blog posts / lists • Videos and images • Virtual worlds Content Topics • Industry trends? • Current events? Devices • Mobile or desktop? What’s Getting Shared?
  7. 7. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A
  8. 8. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A Who Are You Chasing Bots or Humans?
  9. 9. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A GAME PLAN
  10. 10. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A CONTENT STRATEGY “Plans for the creation, publication, and governance of useful, usable content.” - KRISTINA HALVORSON, CONTENTSTRATEGY.COM
  11. 11. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A ANALYZE & OBSERVE BUILD ONLINE COMMUNITY ESTABLISH GOALS DEVELOP STRATEGY CREATE VALUE SPREAD THE WORD AKA Content Marketing MONITOR & ENGAGE MEASURE Content Strategy Framework Start here
  12. 12. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A WORKFLOW
  13. 13. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A BRAINSTORM
  14. 14. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A Topic Writer Audience Due Dates UTMs SCHEDULE
  15. 15. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A SPELL IT OUT
  16. 16. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A COLLABORATE
  17. 17. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A HEAVYWEIGHTS
  18. 18. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A Tell Your Brand’s Story 50,000 Links 1,050 FB Shares & Likes 772 Tweets 7 Google +1s
  19. 19. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A Inform and Delight 45,000 FB Shares & Likes 9,600 Links 6,000 Tweets 464 Google +1s
  20. 20. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A Inform and Delight 8.2 Million YT Views 10,000 FB Shares & Likes 130 Links* 308 Tweets 12 Million YT Views 3,000 FB Shares & Likes 2,600 Links 695 Tweets
  21. 21. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A Visualize Data 1,831 FB Shares & Likes 2,000 Tweets 1,050 Links
  22. 22. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A Visualize Data 292 FB Shares & Likes 410 Tweets 220 Links 85 Google +1s
  23. 23. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A Visualize Data 6,500 FB Shares & Likes 533 Tweets 48 Links 22 Google +1s 43 FB Shares & Likes 24 Tweets 9 Links
  24. 24. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A Answer FAQs 2,700 FB Shares & Likes 859 Tweets 771 Links 350 Google +1s 13,700 FB Shares & Likes 10,000 Tweets 2,400 Links 2,200 Google +1s
  25. 25. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A Give Away Free Stuff 2,300 FB Shares & Likes 6,900 Links 1,500 Google +1s 974 Tweets 1,490 FB Shares & Likes 1,700 Links 1,700 Tweets 1,300 Google +1s
  26. 26. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A IF ALL ELSE FAILS… Try One of These Methods
  27. 27. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A OR…
  28. 28. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A Action Items • Know your audience. What will they devour? • Identify a plan of attack – AKA Content Strategy • Manage the content creation process efficiently • Create content that naturally attracts links
  29. 29. www.ThunderSEO.com @MoniqueTheGeek | #SMX #22A MONIQUE POUGET Director of Content Strategy Q & A thunderseo.com/blog @moniquethegeek monique@thunderseo.com linkd.in/mpouget DOWNLOAD this presentation bit.ly/EarningTheLove

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