AdLift – Delivering Search ROI
25 Link Acquisition & Auditing Issues For
The Advanced SEO
June 2014
Presented by:
Prashant...
ADLIFT CONFIDENTIAL | @puriprashant
2
Content Marketing – A 3 Pronged Approach
Creating Share
Worthy
Content
Identify Link...
ADLIFT CONFIDENTIAL | @puriprashant
3
Content Marketing – A 3 Pronged Approach
Creating Share
Worthy
Content
Identify Link...
ADLIFT CONFIDENTIAL | @puriprashant
4
Keyword Targeting: What are MY
Customers Looking For & How Do I Begin ?
Google Keywo...
ADLIFT CONFIDENTIAL | @puriprashant
5
Keyword Targeting: UberSuggest
Google Keyword Planner
UberSuggest – Google Suggest
i...
ADLIFT CONFIDENTIAL | @puriprashant
6
Keyword Targeting: GrepWords
Identify Link
Worthy Sites
ADLIFT CONFIDENTIAL | @puriprashant
7
Discovering Sites that are Topically Relevant or Cover Target
Keywords: aHrefs
Drill...
ADLIFT CONFIDENTIAL | @puriprashant
8
Creates Search Queries + Pings Twitter for
Relevant Conversations: Content Runner
Id...
ADLIFT CONFIDENTIAL | @puriprashant
9
Keyword Targeted Content: Google Alert
Identify Link
Worthy Sites
ADLIFT CONFIDENTIAL | @puriprashant
10
Influencer Outreach – Leveraging Social
Media: Topsy
Topically Relevant
sites
Ident...
ADLIFT CONFIDENTIAL | @puriprashant
11
Deciding with Data
ADLIFT CONFIDENTIAL | @puriprashant
12
Mitigating Risk
ADLIFT CONFIDENTIAL | @puriprashant
13
The Panda & Penguin We Once Knew…
Mitigating Risk
ADLIFT CONFIDENTIAL | @puriprashant
14
…Have Evolved
ADLIFT CONFIDENTIAL | @puriprashant
15
4%
27%
18%
13%
8%
6%
4%
15%
2%
3%
0% 5% 10% 15% 20% 25% 30%
1-10
11-20
21-30
31-40
...
ADLIFT CONFIDENTIAL | @puriprashant
16
1%
1%
1%
2%
30%
60%
2%
1%
1%
1%
0% 10% 20% 30% 40% 50% 60% 70%
0-10
11-20
21-30
31-...
ADLIFT CONFIDENTIAL | @puriprashant
17
1%
1%
2%
12%
38%
29%
12%
3%
1%
1%
0% 5% 10% 15% 20% 25% 30% 35% 40%
0-10
11-20
21-3...
ADLIFT CONFIDENTIAL | @puriprashant
18
Poor Link Distribution Attributed to Low
Quality Link Acquisition
Mitigating Risk
ADLIFT CONFIDENTIAL | @puriprashant
19
Result: Annihilation of SEO Traffic
Mitigating Risk
70% Drop in SEO
visibility
ADLIFT CONFIDENTIAL | @puriprashant
20
Understanding Your Current Anchor Text
Distribution: aHrefs
Mitigating Risk
KWs “ce...
ADLIFT CONFIDENTIAL | @puriprashant
21
Understanding Your Current Landing Page
Distribution: aHrefs
Mitigating Risk
Out of...
ADLIFT CONFIDENTIAL | @puriprashant
22
Ideal Landing Page and Anchor Text
Segmentation
Mitigating Risk
ADLIFT CONFIDENTIAL | @puriprashant
23
Watch out for Penalized Sites: SEMRush
Good !
Not So Much !
Mitigating Risk
ADLIFT CONFIDENTIAL | @puriprashant
24
Watch out for Penalized Sites: SearchMetrics
Mitigating Risk
None of the
keywords r...
ADLIFT CONFIDENTIAL | @puriprashant
25
Negative SEO: Its Live & Its Kicking !
Mitigating Risk
Negative SEO Business
Starts...
ADLIFT CONFIDENTIAL | @puriprashant
26
Tons of Freelancers Providing Negative SEO
Links – 17K and Counting…
Mitigating Risk
ADLIFT CONFIDENTIAL | @puriprashant
27
750 Not So Happy Websites
Mitigating Risk
ADLIFT CONFIDENTIAL | @puriprashant
28
How Do You Avoid Getting Hit By Negative
SEO ? Majestic SEO – New Links Report
Sort...
ADLIFT CONFIDENTIAL | @puriprashant
29
How Do You Avoid Getting Hit By Negative
SEO ? Google Webmaster
Mitigating Risk
ADLIFT CONFIDENTIAL | @puriprashant
30
How Do You Avoid Getting Hit By Negative
SEO ? Moz
Sort by Trust Flow
Mitigating Ri...
ADLIFT CONFIDENTIAL | @puriprashant
31
To Sum it Up !
• Understand your keyword segment & audience
1. Google Keyword Plann...
ADLIFT CONFIDENTIAL 32
@puriprashant
Acquire
Amplify
Advance
Prashant Puri
CEO & Co-Founder
AdLift
prashant@adlift.com
ADLIFT CONFIDENTIAL 33
@puriprashant
AdLift: Driving SEO ROI
48%
10K
# of
Keywords
Optimized
# of
Keywords
Ranking in
top ...
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3 Pronged Approach To Link Acquisition Via Content Marketing And How To Avoid Link Risks By Prashant Puri

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SMX Advanced 2014 Session #SMX #14A - 25 Link Acquisition & Auditing Issues For The Advanced SEO 3 Pronged Approach To Link Acquisition Via Content Marketing And How To Avoid Link Risks By Prashant Puri @Puriprashant Of Adlift

Read more on link building and SEO at http://searchengineland.com

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3 Pronged Approach To Link Acquisition Via Content Marketing And How To Avoid Link Risks By Prashant Puri

  1. 1. AdLift – Delivering Search ROI 25 Link Acquisition & Auditing Issues For The Advanced SEO June 2014 Presented by: Prashant Puri AdLift.com @puriprashant
  2. 2. ADLIFT CONFIDENTIAL | @puriprashant 2 Content Marketing – A 3 Pronged Approach Creating Share Worthy Content Identify Link Worthy Sites Mitigating Risk
  3. 3. ADLIFT CONFIDENTIAL | @puriprashant 3 Content Marketing – A 3 Pronged Approach Creating Share Worthy Content Identify Link Worthy Sites Mitigating Risk
  4. 4. ADLIFT CONFIDENTIAL | @puriprashant 4 Keyword Targeting: What are MY Customers Looking For & How Do I Begin ? Google Keyword Planner Identify Link Worthy Sites
  5. 5. ADLIFT CONFIDENTIAL | @puriprashant 5 Keyword Targeting: UberSuggest Google Keyword Planner UberSuggest – Google Suggest in One Place Identify Link Worthy Sites
  6. 6. ADLIFT CONFIDENTIAL | @puriprashant 6 Keyword Targeting: GrepWords Identify Link Worthy Sites
  7. 7. ADLIFT CONFIDENTIAL | @puriprashant 7 Discovering Sites that are Topically Relevant or Cover Target Keywords: aHrefs Drill down and Analyze sites with high Social Engagement Identify Link Worthy Sites
  8. 8. ADLIFT CONFIDENTIAL | @puriprashant 8 Creates Search Queries + Pings Twitter for Relevant Conversations: Content Runner Identify Link Worthy Sites
  9. 9. ADLIFT CONFIDENTIAL | @puriprashant 9 Keyword Targeted Content: Google Alert Identify Link Worthy Sites
  10. 10. ADLIFT CONFIDENTIAL | @puriprashant 10 Influencer Outreach – Leveraging Social Media: Topsy Topically Relevant sites Identify Link Worthy Sites
  11. 11. ADLIFT CONFIDENTIAL | @puriprashant 11 Deciding with Data
  12. 12. ADLIFT CONFIDENTIAL | @puriprashant 12 Mitigating Risk
  13. 13. ADLIFT CONFIDENTIAL | @puriprashant 13 The Panda & Penguin We Once Knew… Mitigating Risk
  14. 14. ADLIFT CONFIDENTIAL | @puriprashant 14 …Have Evolved
  15. 15. ADLIFT CONFIDENTIAL | @puriprashant 15 4% 27% 18% 13% 8% 6% 4% 15% 2% 3% 0% 5% 10% 15% 20% 25% 30% 1-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 Domain Authority vs Links Understanding Your Current Link Distribution: Moz Mitigating Risk Sample Size: 0-10k URLs 50% of Links From DA < 30 = Red Flag !
  16. 16. ADLIFT CONFIDENTIAL | @puriprashant 16 1% 1% 1% 2% 30% 60% 2% 1% 1% 1% 0% 10% 20% 30% 40% 50% 60% 70% 0-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 Ahrefs Domain Rank vs Links Understanding Your Current Link Distribution Across a Broader Set: aHrefs Mitigating Risk Sample Size: 0-1M+ URLs Note: Sample size of aHref is much larger hence graphs look different
  17. 17. ADLIFT CONFIDENTIAL | @puriprashant 17 1% 1% 2% 12% 38% 29% 12% 3% 1% 1% 0% 5% 10% 15% 20% 25% 30% 35% 40% 0-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 Ahrefs Domain Rank vs Unique Linking Domains Its Important to Analyze Unique Linking Domains Mitigating Risk Sample Size: 0-1M URLs
  18. 18. ADLIFT CONFIDENTIAL | @puriprashant 18 Poor Link Distribution Attributed to Low Quality Link Acquisition Mitigating Risk
  19. 19. ADLIFT CONFIDENTIAL | @puriprashant 19 Result: Annihilation of SEO Traffic Mitigating Risk 70% Drop in SEO visibility
  20. 20. ADLIFT CONFIDENTIAL | @puriprashant 20 Understanding Your Current Anchor Text Distribution: aHrefs Mitigating Risk KWs “ceiling fans” & “pendant lights” drive more links than longer tail anchor text “ceiling fans” “Longer tail” “pendant lights”
  21. 21. ADLIFT CONFIDENTIAL | @puriprashant 21 Understanding Your Current Landing Page Distribution: aHrefs Mitigating Risk Out of ~150k pages – top 7 pages drive 51% of the links
  22. 22. ADLIFT CONFIDENTIAL | @puriprashant 22 Ideal Landing Page and Anchor Text Segmentation Mitigating Risk
  23. 23. ADLIFT CONFIDENTIAL | @puriprashant 23 Watch out for Penalized Sites: SEMRush Good ! Not So Much ! Mitigating Risk
  24. 24. ADLIFT CONFIDENTIAL | @puriprashant 24 Watch out for Penalized Sites: SearchMetrics Mitigating Risk None of the keywords rank in the top 10 Declining SEO Visibility
  25. 25. ADLIFT CONFIDENTIAL | @puriprashant 25 Negative SEO: Its Live & Its Kicking ! Mitigating Risk Negative SEO Business Starts to Evolve
  26. 26. ADLIFT CONFIDENTIAL | @puriprashant 26 Tons of Freelancers Providing Negative SEO Links – 17K and Counting… Mitigating Risk
  27. 27. ADLIFT CONFIDENTIAL | @puriprashant 27 750 Not So Happy Websites Mitigating Risk
  28. 28. ADLIFT CONFIDENTIAL | @puriprashant 28 How Do You Avoid Getting Hit By Negative SEO ? Majestic SEO – New Links Report Sort by Trust Flow Mitigating Risk
  29. 29. ADLIFT CONFIDENTIAL | @puriprashant 29 How Do You Avoid Getting Hit By Negative SEO ? Google Webmaster Mitigating Risk
  30. 30. ADLIFT CONFIDENTIAL | @puriprashant 30 How Do You Avoid Getting Hit By Negative SEO ? Moz Sort by Trust Flow Mitigating Risk
  31. 31. ADLIFT CONFIDENTIAL | @puriprashant 31 To Sum it Up ! • Understand your keyword segment & audience 1. Google Keyword Planner 2. Grepwords 3. UberSuggest • Identify topically relevant, keyword targeted sites 4. aHrefs 5. Topsy 6. Content Runner • Create an exhaustive list segmented by category & keywords • Mitigate risk by further analyzing SEO visibility for these sites 7. SEMRush 8. SearchMetrics • Understand your anchor text and page linking metrics 9. Moz • Avoid being hit by negative SEO by 10. Constantly monitoring your incoming links: MagesticSEO
  32. 32. ADLIFT CONFIDENTIAL 32 @puriprashant Acquire Amplify Advance Prashant Puri CEO & Co-Founder AdLift prashant@adlift.com
  33. 33. ADLIFT CONFIDENTIAL 33 @puriprashant AdLift: Driving SEO ROI 48% 10K # of Keywords Optimized # of Keywords Ranking in top 10 Our tools analyze 1Mpages every day
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