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3 Pronged Approach To Link Acquisition Via Content Marketing And How To Avoid Link Risks By Prashant Puri
 

3 Pronged Approach To Link Acquisition Via Content Marketing And How To Avoid Link Risks By Prashant Puri

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SMX Advanced 2014 Session #SMX #14A - 25 Link Acquisition & Auditing Issues For The Advanced SEO 3 Pronged Approach To Link Acquisition Via Content Marketing And How To Avoid Link Risks By Prashant ...

SMX Advanced 2014 Session #SMX #14A - 25 Link Acquisition & Auditing Issues For The Advanced SEO 3 Pronged Approach To Link Acquisition Via Content Marketing And How To Avoid Link Risks By Prashant Puri @Puriprashant Of Adlift

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    3 Pronged Approach To Link Acquisition Via Content Marketing And How To Avoid Link Risks By Prashant Puri 3 Pronged Approach To Link Acquisition Via Content Marketing And How To Avoid Link Risks By Prashant Puri Presentation Transcript

    • AdLift – Delivering Search ROI 25 Link Acquisition & Auditing Issues For The Advanced SEO June 2014 Presented by: Prashant Puri AdLift.com @puriprashant
    • ADLIFT CONFIDENTIAL | @puriprashant 2 Content Marketing – A 3 Pronged Approach Creating Share Worthy Content Identify Link Worthy Sites Mitigating Risk
    • ADLIFT CONFIDENTIAL | @puriprashant 3 Content Marketing – A 3 Pronged Approach Creating Share Worthy Content Identify Link Worthy Sites Mitigating Risk
    • ADLIFT CONFIDENTIAL | @puriprashant 4 Keyword Targeting: What are MY Customers Looking For & How Do I Begin ? Google Keyword Planner Identify Link Worthy Sites
    • ADLIFT CONFIDENTIAL | @puriprashant 5 Keyword Targeting: UberSuggest Google Keyword Planner UberSuggest – Google Suggest in One Place Identify Link Worthy Sites
    • ADLIFT CONFIDENTIAL | @puriprashant 6 Keyword Targeting: GrepWords Identify Link Worthy Sites
    • ADLIFT CONFIDENTIAL | @puriprashant 7 Discovering Sites that are Topically Relevant or Cover Target Keywords: aHrefs Drill down and Analyze sites with high Social Engagement Identify Link Worthy Sites
    • ADLIFT CONFIDENTIAL | @puriprashant 8 Creates Search Queries + Pings Twitter for Relevant Conversations: Content Runner Identify Link Worthy Sites
    • ADLIFT CONFIDENTIAL | @puriprashant 9 Keyword Targeted Content: Google Alert Identify Link Worthy Sites
    • ADLIFT CONFIDENTIAL | @puriprashant 10 Influencer Outreach – Leveraging Social Media: Topsy Topically Relevant sites Identify Link Worthy Sites
    • ADLIFT CONFIDENTIAL | @puriprashant 11 Deciding with Data
    • ADLIFT CONFIDENTIAL | @puriprashant 12 Mitigating Risk
    • ADLIFT CONFIDENTIAL | @puriprashant 13 The Panda & Penguin We Once Knew… Mitigating Risk
    • ADLIFT CONFIDENTIAL | @puriprashant 14 …Have Evolved
    • ADLIFT CONFIDENTIAL | @puriprashant 15 4% 27% 18% 13% 8% 6% 4% 15% 2% 3% 0% 5% 10% 15% 20% 25% 30% 1-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 Domain Authority vs Links Understanding Your Current Link Distribution: Moz Mitigating Risk Sample Size: 0-10k URLs 50% of Links From DA < 30 = Red Flag !
    • ADLIFT CONFIDENTIAL | @puriprashant 16 1% 1% 1% 2% 30% 60% 2% 1% 1% 1% 0% 10% 20% 30% 40% 50% 60% 70% 0-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 Ahrefs Domain Rank vs Links Understanding Your Current Link Distribution Across a Broader Set: aHrefs Mitigating Risk Sample Size: 0-1M+ URLs Note: Sample size of aHref is much larger hence graphs look different
    • ADLIFT CONFIDENTIAL | @puriprashant 17 1% 1% 2% 12% 38% 29% 12% 3% 1% 1% 0% 5% 10% 15% 20% 25% 30% 35% 40% 0-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 Ahrefs Domain Rank vs Unique Linking Domains Its Important to Analyze Unique Linking Domains Mitigating Risk Sample Size: 0-1M URLs
    • ADLIFT CONFIDENTIAL | @puriprashant 18 Poor Link Distribution Attributed to Low Quality Link Acquisition Mitigating Risk
    • ADLIFT CONFIDENTIAL | @puriprashant 19 Result: Annihilation of SEO Traffic Mitigating Risk 70% Drop in SEO visibility
    • ADLIFT CONFIDENTIAL | @puriprashant 20 Understanding Your Current Anchor Text Distribution: aHrefs Mitigating Risk KWs “ceiling fans” & “pendant lights” drive more links than longer tail anchor text “ceiling fans” “Longer tail” “pendant lights”
    • ADLIFT CONFIDENTIAL | @puriprashant 21 Understanding Your Current Landing Page Distribution: aHrefs Mitigating Risk Out of ~150k pages – top 7 pages drive 51% of the links
    • ADLIFT CONFIDENTIAL | @puriprashant 22 Ideal Landing Page and Anchor Text Segmentation Mitigating Risk
    • ADLIFT CONFIDENTIAL | @puriprashant 23 Watch out for Penalized Sites: SEMRush Good ! Not So Much ! Mitigating Risk
    • ADLIFT CONFIDENTIAL | @puriprashant 24 Watch out for Penalized Sites: SearchMetrics Mitigating Risk None of the keywords rank in the top 10 Declining SEO Visibility
    • ADLIFT CONFIDENTIAL | @puriprashant 25 Negative SEO: Its Live & Its Kicking ! Mitigating Risk Negative SEO Business Starts to Evolve
    • ADLIFT CONFIDENTIAL | @puriprashant 26 Tons of Freelancers Providing Negative SEO Links – 17K and Counting… Mitigating Risk
    • ADLIFT CONFIDENTIAL | @puriprashant 27 750 Not So Happy Websites Mitigating Risk
    • ADLIFT CONFIDENTIAL | @puriprashant 28 How Do You Avoid Getting Hit By Negative SEO ? Majestic SEO – New Links Report Sort by Trust Flow Mitigating Risk
    • ADLIFT CONFIDENTIAL | @puriprashant 29 How Do You Avoid Getting Hit By Negative SEO ? Google Webmaster Mitigating Risk
    • ADLIFT CONFIDENTIAL | @puriprashant 30 How Do You Avoid Getting Hit By Negative SEO ? Moz Sort by Trust Flow Mitigating Risk
    • ADLIFT CONFIDENTIAL | @puriprashant 31 To Sum it Up ! • Understand your keyword segment & audience 1. Google Keyword Planner 2. Grepwords 3. UberSuggest • Identify topically relevant, keyword targeted sites 4. aHrefs 5. Topsy 6. Content Runner • Create an exhaustive list segmented by category & keywords • Mitigate risk by further analyzing SEO visibility for these sites 7. SEMRush 8. SearchMetrics • Understand your anchor text and page linking metrics 9. Moz • Avoid being hit by negative SEO by 10. Constantly monitoring your incoming links: MagesticSEO
    • ADLIFT CONFIDENTIAL 32 @puriprashant Acquire Amplify Advance Prashant Puri CEO & Co-Founder AdLift prashant@adlift.com
    • ADLIFT CONFIDENTIAL 33 @puriprashant AdLift: Driving SEO ROI 48% 10K # of Keywords Optimized # of Keywords Ranking in top 10 Our tools analyze 1Mpages every day