25 Ways to Win Big with Search and Social Marketing in Your Organization

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Smx West 2014 Session #Smx #21D - Big Company/Big Brand Success Case Studiespresentation 25 Ways To Win Big With Search And Social Marketing In Your Organization By Eli Schwartz @5Le Of Survey Monkey

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25 Ways to Win Big with Search and Social Marketing in Your Organization

  1. Follow @5le Presented by: Eli Schwartz Online Marketing Manager, SurveyMonkey 25+ WAYS TO WIN BIG WITH SEARCH & SOCIAL #smx #21D
  2. •  •  •  •  •  •  •  •  TAKE ADVANTAGE
  3. • Understand the technical difficulty of a project • Getting a project scheduled is always a win! • Obtain buy-in by sharing the ownership with a tech stakeholder
  4. Bureaucracy Add world holidays to a shared calendar Include delays in your timeline
  5. • • • • • • • • • • • •
  6. • New content URL never before seen by Google • Shared via Google Plus • Googlebot arrived in just 6 seconds • Proof that Google Plus has non-social benefits
  7. • Same test as previous September • Shared via Google Plus • Googlebot arrived in 12 hours • Proof that Google Plus has non social benefits, but Google….?
  8. • SurveyMonkey blog is a subfolder • Inserted links into 404 page to test: • Nofollows, anchor text, 404 page crawlability and crawl frequency • Developed data that influenced product, engineering, and content projects
  9. • Used Adwords to test CTR on meta description snippets • Allowed Google to optimize test ad copy vs control to develop optimum organic snippets
  10. • Library of survey template questions called “QuestionBank” currently has no search volume • Used SEO/PPC data to come up with search volumes on related queries to develop new naming possibilities
  11. VS • Promoted the use of YouTube vs Vimeo in engagement emails to overcome the “chicken and egg” problem on YouTube • Win for Social & CRM • Quickly able to measure impact on landing pages by sending CRM traffic
  12. Mobile App launched in Feb 2014 • Keyword research • Blog posts • PR • Paid marketing • SEO
  13. • • • • • • • •
  14. Alternatives: SEMrush
  15. Screaming Frog http://bit.ly/scfrog Optimum settings
  16. • • • • • • • • • •
  17. • • • • •
  18. Word has never been used; yet, still ranks
  19. Design Recipe Book Brand

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