10 Rock Your World SMX East 2013 Takeaways
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10 Rock Your World SMX East 2013 Takeaways

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10 Rock Your World SMX East 2013 Takeaways 10 Rock Your World SMX East 2013 Takeaways Presentation Transcript

  • 10 ROCK-YOUR-WORLD #SMX TAKEAWAYS
  • Eric Enge Stone Temple Consulting
  • Move Towards 100% (Not Provided)
  • No PageRank Update Since February
  • AuthorRank “We don’t use it for ranking at the moment.” “We currently don't use the description meta-tag value in ranking, but it still makes sense to use it appropriately, right? There's a lot that can be said for using authorship markup, it's certainly not a no-op.”
  • Collecting Data from Google Plus
  • “Show me pictures of the Eiffel Tower” Conversational Search “How tall is it”
  • (Not Provided) AuthorRank How Tall is It?
  • GooglePlus Shares Pass PageRank
  • Was This Movement Due to G+ Shares
  • Study Shows Otherwise
  • Rhea Drysdale Outspoken Media
  • Jim Yu BrightEdge
  • Matt Van Wagner Find Me Faster
  • Rocking Your World on the Google Display Network Matt Van Wagner @mvanwagner #smx #34A New York, New York 03-Oct-13 © Copyright 2013. Find Me Faster Nashua, NH. All Rights Reserved.
  • GDN is Sort of Like a Newsstand
  • The Right Area
  • The Right Section
  • The Exact Page
  • It’s all about Finding the Perfect Placements
  • Targeting Options KEYWORDS TOPICSPLACEMENTS - KWDS - TOPICS - PLC Interests Remarketing - CATEGORIES
  • Let’s Play King of the Hill
  • Let’s Play King of the Hill 1. Make list of sites your competitor runs on. 2. Create GDN Campaign. Target those sites. 3. Push their ads off the site for 3-4 days.
  • AdGooroo
  • MixRank
  • King of the Hill 1. Make list of sites your competitor runs on. 2. Create GDN Campaign. Target those sites. 3. Push their ads off the site for 3-4 days. 4. Analyze. 5. Cherry Pick. 6. Crush them.
  • Taking Practice Shots
  • Taking Practice Shots
  • Taking Practice Shots You can show more than one Ad on GDN Practice targeting and try to grab all ad units on a page. Make it a friendly competition in your office.
  • Thank You! Matt Van Wagner matt@findmefaster.com @mvanwagner #smx #34A New York, New York 03-Oct-13 © Copyright 2013. Find Me Faster Nashua, NH. All Rights Reserved.
  • Elizabeth Marsten Portent, Inc.
  • SMX EAST 2013 ELIZABETH MARSTEN PORTENT, INC. Rock Your World SMX Takeaways #smx#34A @ebkendo
  • ELIZABETH MARSTEN (ME) • Senior Director of Search Marketing • Pay-Per-Clip Marketer • SEO, Social, PPC • @ebkendo • http://bitly.com/bundles/ebkendo/5 34
  • IS THIS THE YEAR FOR MOBILE?
  • NO, WAIT, LAST YEAR WAS
  • OR WAS IT 2010?
  • EVERY YEAR IS THE MOBILE YEAR 38 #smx#34A @ebkendo
  • BUILDING THE CASE 39 • Pulled YOY from 2010 to July 2013 • No mobile site, not responsive (55/100 page speed) • Tablet ownership doubled over 2011 Holiday • Galaxy S II & iPhone 4 – deep discounts • Product material price increases YOY
  • ALL VISITS 40
  • ALL MOBILE 41
  • PLAS ERODING SEARCH
  • PAID 43
  • THE END. I”LL SEE YOU AT QUESTIONS TIME @ebkendo #smx #34A
  • Alistair Dent Periscopix
  • © Periscopix 2013 Head of PPC Periscopix
  • © Periscopix 2013 Keyword Proximity Opening Hours Device Remarketin g Status
  • Jennifer Wong HasOffers
  • Bryson Meunier Resolution Media
  • THE SMARTPHONE ALGO IS ROLLING OUT! 50 • Redirects to Mobile Homepage • Unplayable Videos • Smartphone Only 404s • Slow-loading pages • App interstitials
  • “UNPLAYABLE VIDEOS” IS ABOUT ALL FLASH 51
  • • Responsive web design, dynamic serving and dedicated URLs are all supported by Google • Google prefers RWD only if it’s best for users • Don’t do anything that is bad for your users. MOBILE SITE CONFIGURATIONS: USERS FIRST! 52
  • SKIP REDIRECT: USE BIDIRECTIONAL ANNOTATIONS 53
  • DON’T BLOCK MOBILE SITES 54
  • GOOGLE WORKING ON RESPONSIVE IMAGES 55
  • Bryson Meunier Director, SEO Strategy Resolution Media bmeunier@resolutionmedia.com http://www.brysonmeunier.com http://www.resolutionmedia.com @brysonmeunier +Bryson Meunier Scan to visit m.brysonmeunier.com THANK YOU!
  • 57 TARGETINGTOMORROW
  • Annalise Kaylor aimClear
  • aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency. Annalise Kaylor Associate Creative Director, aimClear @annabelleblue
  • Social media is a tactic, not a strategy. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  • Social media isn’t 100% of one person’s job. It’s 1% of everyone’s job. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  • aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  • Targeting is your friend. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  • aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency. Thanks!
  • See you next year! Sept 30-Oct 2, 2014 • New York, NY smxeast.com