10 Rock Your World SMX East 2013 Takeaways

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  • 1. 10 ROCK-YOUR-WORLD #SMX TAKEAWAYS
  • 2. Eric Enge Stone Temple Consulting
  • 3. Move Towards 100% (Not Provided)
  • 4. No PageRank Update Since February
  • 5. AuthorRank “We don’t use it for ranking at the moment.” “We currently don't use the description meta-tag value in ranking, but it still makes sense to use it appropriately, right? There's a lot that can be said for using authorship markup, it's certainly not a no-op.”
  • 6. Collecting Data from Google Plus
  • 7. “Show me pictures of the Eiffel Tower” Conversational Search “How tall is it”
  • 8. (Not Provided) AuthorRank How Tall is It?
  • 9. GooglePlus Shares Pass PageRank
  • 10. Was This Movement Due to G+ Shares
  • 11. Study Shows Otherwise
  • 12. Rhea Drysdale Outspoken Media
  • 13. Jim Yu BrightEdge
  • 14. Matt Van Wagner Find Me Faster
  • 15. Rocking Your World on the Google Display Network Matt Van Wagner @mvanwagner #smx #34A New York, New York 03-Oct-13 © Copyright 2013. Find Me Faster Nashua, NH. All Rights Reserved.
  • 16. GDN is Sort of Like a Newsstand
  • 17. The Right Area
  • 18. The Right Section
  • 19. The Exact Page
  • 20. It’s all about Finding the Perfect Placements
  • 21. Targeting Options KEYWORDS TOPICSPLACEMENTS - KWDS - TOPICS - PLC Interests Remarketing - CATEGORIES
  • 22. Let’s Play King of the Hill
  • 23. Let’s Play King of the Hill 1. Make list of sites your competitor runs on. 2. Create GDN Campaign. Target those sites. 3. Push their ads off the site for 3-4 days.
  • 24. AdGooroo
  • 25. MixRank
  • 26. King of the Hill 1. Make list of sites your competitor runs on. 2. Create GDN Campaign. Target those sites. 3. Push their ads off the site for 3-4 days. 4. Analyze. 5. Cherry Pick. 6. Crush them.
  • 27. Taking Practice Shots
  • 28. Taking Practice Shots
  • 29. Taking Practice Shots You can show more than one Ad on GDN Practice targeting and try to grab all ad units on a page. Make it a friendly competition in your office.
  • 30. Thank You! Matt Van Wagner matt@findmefaster.com @mvanwagner #smx #34A New York, New York 03-Oct-13 © Copyright 2013. Find Me Faster Nashua, NH. All Rights Reserved.
  • 31. Elizabeth Marsten Portent, Inc.
  • 32. SMX EAST 2013 ELIZABETH MARSTEN PORTENT, INC. Rock Your World SMX Takeaways #smx#34A @ebkendo
  • 33. ELIZABETH MARSTEN (ME) • Senior Director of Search Marketing • Pay-Per-Clip Marketer • SEO, Social, PPC • @ebkendo • http://bitly.com/bundles/ebkendo/5 34
  • 34. IS THIS THE YEAR FOR MOBILE?
  • 35. NO, WAIT, LAST YEAR WAS
  • 36. OR WAS IT 2010?
  • 37. EVERY YEAR IS THE MOBILE YEAR 38 #smx#34A @ebkendo
  • 38. BUILDING THE CASE 39 • Pulled YOY from 2010 to July 2013 • No mobile site, not responsive (55/100 page speed) • Tablet ownership doubled over 2011 Holiday • Galaxy S II & iPhone 4 – deep discounts • Product material price increases YOY
  • 39. ALL VISITS 40
  • 40. ALL MOBILE 41
  • 41. PLAS ERODING SEARCH
  • 42. PAID 43
  • 43. THE END. I”LL SEE YOU AT QUESTIONS TIME @ebkendo #smx #34A
  • 44. Alistair Dent Periscopix
  • 45. © Periscopix 2013 Head of PPC Periscopix
  • 46. © Periscopix 2013 Keyword Proximity Opening Hours Device Remarketin g Status
  • 47. Jennifer Wong HasOffers
  • 48. Bryson Meunier Resolution Media
  • 49. THE SMARTPHONE ALGO IS ROLLING OUT! 50 • Redirects to Mobile Homepage • Unplayable Videos • Smartphone Only 404s • Slow-loading pages • App interstitials
  • 50. “UNPLAYABLE VIDEOS” IS ABOUT ALL FLASH 51
  • 51. • Responsive web design, dynamic serving and dedicated URLs are all supported by Google • Google prefers RWD only if it’s best for users • Don’t do anything that is bad for your users. MOBILE SITE CONFIGURATIONS: USERS FIRST! 52
  • 52. SKIP REDIRECT: USE BIDIRECTIONAL ANNOTATIONS 53
  • 53. DON’T BLOCK MOBILE SITES 54
  • 54. GOOGLE WORKING ON RESPONSIVE IMAGES 55
  • 55. Bryson Meunier Director, SEO Strategy Resolution Media bmeunier@resolutionmedia.com http://www.brysonmeunier.com http://www.resolutionmedia.com @brysonmeunier +Bryson Meunier Scan to visit m.brysonmeunier.com THANK YOU!
  • 56. 57 TARGETINGTOMORROW
  • 57. Annalise Kaylor aimClear
  • 58. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency. Annalise Kaylor Associate Creative Director, aimClear @annabelleblue
  • 59. Social media is a tactic, not a strategy. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  • 60. Social media isn’t 100% of one person’s job. It’s 1% of everyone’s job. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  • 61. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  • 62. Targeting is your friend. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  • 63. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency. Thanks!
  • 64. See you next year! Sept 30-Oct 2, 2014 • New York, NY smxeast.com