Your SlideShare is downloading. ×
0
10
ROCK-YOUR-WORLD
#SMX
TAKEAWAYS
Eric Enge
Stone Temple Consulting
Move Towards 100% (Not Provided)
No PageRank Update Since February
AuthorRank
“We don’t use it for
ranking at the moment.”
“We currently don't use the
description meta-tag value
in ranking,...
Collecting Data from Google Plus
“Show me pictures
of the Eiffel
Tower”
Conversational Search
“How tall is it”
(Not Provided)
AuthorRank
How Tall is It?
GooglePlus Shares Pass PageRank
Was This Movement Due to G+ Shares
Study Shows Otherwise
Rhea Drysdale
Outspoken Media
Jim Yu
BrightEdge
Matt Van Wagner
Find Me Faster
Rocking Your World
on the Google Display Network
Matt Van Wagner
@mvanwagner
#smx #34A
New York, New York 03-Oct-13
© Copy...
GDN is Sort of Like a Newsstand
The Right Area
The Right Section
The Exact Page
It’s all about Finding
the Perfect Placements
Targeting Options
KEYWORDS
TOPICSPLACEMENTS
- KWDS
- TOPICS
- PLC
Interests Remarketing - CATEGORIES
Let’s Play King of the Hill
Let’s Play King of the Hill
1. Make list of sites your competitor runs on.
2. Create GDN Campaign. Target those sites.
3. ...
AdGooroo
MixRank
King of the Hill
1. Make list of sites your competitor runs on.
2. Create GDN Campaign. Target those sites.
3. Push their ...
Taking Practice Shots
Taking Practice Shots
Taking Practice Shots
You can show more
than one Ad on GDN
Practice targeting
and try to grab all ad
units on a page.
Make...
Thank You!
Matt Van Wagner
matt@findmefaster.com
@mvanwagner
#smx #34A
New York, New York 03-Oct-13
© Copyright 2013. Find...
Elizabeth Marsten
Portent, Inc.
SMX EAST 2013
ELIZABETH MARSTEN
PORTENT, INC.
Rock Your World
SMX Takeaways
#smx#34A @ebkendo
ELIZABETH MARSTEN (ME)
• Senior Director of Search Marketing
• Pay-Per-Clip Marketer
• SEO, Social, PPC
• @ebkendo
• http:...
IS THIS THE YEAR FOR MOBILE?
NO, WAIT, LAST YEAR WAS
OR WAS IT 2010?
EVERY YEAR IS THE MOBILE YEAR 38
#smx#34A @ebkendo
BUILDING THE CASE 39
• Pulled YOY from 2010 to July 2013
• No mobile site, not responsive (55/100 page speed)
• Tablet own...
ALL VISITS 40
ALL MOBILE 41
PLAS ERODING SEARCH
PAID 43
THE END.
I”LL SEE YOU AT QUESTIONS TIME
@ebkendo
#smx #34A
Alistair Dent
Periscopix
© Periscopix 2013
Head of PPC
Periscopix
© Periscopix 2013
Keyword
Proximity
Opening
Hours
Device
Remarketin
g Status
Jennifer Wong
HasOffers
Bryson Meunier
Resolution Media
THE SMARTPHONE ALGO IS ROLLING OUT!
50
• Redirects to Mobile Homepage
• Unplayable Videos
• Smartphone Only 404s
• Slow-lo...
“UNPLAYABLE VIDEOS” IS ABOUT ALL FLASH
51
• Responsive web design, dynamic
serving and dedicated URLs are
all supported by Google
• Google prefers RWD only if it’s
...
SKIP REDIRECT: USE BIDIRECTIONAL ANNOTATIONS
53
DON’T BLOCK MOBILE SITES
54
GOOGLE WORKING ON RESPONSIVE IMAGES
55
Bryson Meunier
Director, SEO Strategy
Resolution Media
bmeunier@resolutionmedia.com
http://www.brysonmeunier.com
http://ww...
57
TARGETINGTOMORROW
Annalise Kaylor
aimClear
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Annalise Kay...
Social media is a
tactic, not a strategy.
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, P...
Social media isn’t 100% of
one person’s job.
It’s 1% of everyone’s job.
aimClear, © 2013, is a publication of aimClear®, a...
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Targeting is
your friend.
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display mark...
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Thanks!
See you next year!
Sept 30-Oct 2, 2014 • New York, NY
smxeast.com
10 Rock Your World SMX East 2013 Takeaways
Upcoming SlideShare
Loading in...5
×

10 Rock Your World SMX East 2013 Takeaways

1,956

Published on

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,956
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
71
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "10 Rock Your World SMX East 2013 Takeaways"

  1. 1. 10 ROCK-YOUR-WORLD #SMX TAKEAWAYS
  2. 2. Eric Enge Stone Temple Consulting
  3. 3. Move Towards 100% (Not Provided)
  4. 4. No PageRank Update Since February
  5. 5. AuthorRank “We don’t use it for ranking at the moment.” “We currently don't use the description meta-tag value in ranking, but it still makes sense to use it appropriately, right? There's a lot that can be said for using authorship markup, it's certainly not a no-op.”
  6. 6. Collecting Data from Google Plus
  7. 7. “Show me pictures of the Eiffel Tower” Conversational Search “How tall is it”
  8. 8. (Not Provided) AuthorRank How Tall is It?
  9. 9. GooglePlus Shares Pass PageRank
  10. 10. Was This Movement Due to G+ Shares
  11. 11. Study Shows Otherwise
  12. 12. Rhea Drysdale Outspoken Media
  13. 13. Jim Yu BrightEdge
  14. 14. Matt Van Wagner Find Me Faster
  15. 15. Rocking Your World on the Google Display Network Matt Van Wagner @mvanwagner #smx #34A New York, New York 03-Oct-13 © Copyright 2013. Find Me Faster Nashua, NH. All Rights Reserved.
  16. 16. GDN is Sort of Like a Newsstand
  17. 17. The Right Area
  18. 18. The Right Section
  19. 19. The Exact Page
  20. 20. It’s all about Finding the Perfect Placements
  21. 21. Targeting Options KEYWORDS TOPICSPLACEMENTS - KWDS - TOPICS - PLC Interests Remarketing - CATEGORIES
  22. 22. Let’s Play King of the Hill
  23. 23. Let’s Play King of the Hill 1. Make list of sites your competitor runs on. 2. Create GDN Campaign. Target those sites. 3. Push their ads off the site for 3-4 days.
  24. 24. AdGooroo
  25. 25. MixRank
  26. 26. King of the Hill 1. Make list of sites your competitor runs on. 2. Create GDN Campaign. Target those sites. 3. Push their ads off the site for 3-4 days. 4. Analyze. 5. Cherry Pick. 6. Crush them.
  27. 27. Taking Practice Shots
  28. 28. Taking Practice Shots
  29. 29. Taking Practice Shots You can show more than one Ad on GDN Practice targeting and try to grab all ad units on a page. Make it a friendly competition in your office.
  30. 30. Thank You! Matt Van Wagner matt@findmefaster.com @mvanwagner #smx #34A New York, New York 03-Oct-13 © Copyright 2013. Find Me Faster Nashua, NH. All Rights Reserved.
  31. 31. Elizabeth Marsten Portent, Inc.
  32. 32. SMX EAST 2013 ELIZABETH MARSTEN PORTENT, INC. Rock Your World SMX Takeaways #smx#34A @ebkendo
  33. 33. ELIZABETH MARSTEN (ME) • Senior Director of Search Marketing • Pay-Per-Clip Marketer • SEO, Social, PPC • @ebkendo • http://bitly.com/bundles/ebkendo/5 34
  34. 34. IS THIS THE YEAR FOR MOBILE?
  35. 35. NO, WAIT, LAST YEAR WAS
  36. 36. OR WAS IT 2010?
  37. 37. EVERY YEAR IS THE MOBILE YEAR 38 #smx#34A @ebkendo
  38. 38. BUILDING THE CASE 39 • Pulled YOY from 2010 to July 2013 • No mobile site, not responsive (55/100 page speed) • Tablet ownership doubled over 2011 Holiday • Galaxy S II & iPhone 4 – deep discounts • Product material price increases YOY
  39. 39. ALL VISITS 40
  40. 40. ALL MOBILE 41
  41. 41. PLAS ERODING SEARCH
  42. 42. PAID 43
  43. 43. THE END. I”LL SEE YOU AT QUESTIONS TIME @ebkendo #smx #34A
  44. 44. Alistair Dent Periscopix
  45. 45. © Periscopix 2013 Head of PPC Periscopix
  46. 46. © Periscopix 2013 Keyword Proximity Opening Hours Device Remarketin g Status
  47. 47. Jennifer Wong HasOffers
  48. 48. Bryson Meunier Resolution Media
  49. 49. THE SMARTPHONE ALGO IS ROLLING OUT! 50 • Redirects to Mobile Homepage • Unplayable Videos • Smartphone Only 404s • Slow-loading pages • App interstitials
  50. 50. “UNPLAYABLE VIDEOS” IS ABOUT ALL FLASH 51
  51. 51. • Responsive web design, dynamic serving and dedicated URLs are all supported by Google • Google prefers RWD only if it’s best for users • Don’t do anything that is bad for your users. MOBILE SITE CONFIGURATIONS: USERS FIRST! 52
  52. 52. SKIP REDIRECT: USE BIDIRECTIONAL ANNOTATIONS 53
  53. 53. DON’T BLOCK MOBILE SITES 54
  54. 54. GOOGLE WORKING ON RESPONSIVE IMAGES 55
  55. 55. Bryson Meunier Director, SEO Strategy Resolution Media bmeunier@resolutionmedia.com http://www.brysonmeunier.com http://www.resolutionmedia.com @brysonmeunier +Bryson Meunier Scan to visit m.brysonmeunier.com THANK YOU!
  56. 56. 57 TARGETINGTOMORROW
  57. 57. Annalise Kaylor aimClear
  58. 58. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency. Annalise Kaylor Associate Creative Director, aimClear @annabelleblue
  59. 59. Social media is a tactic, not a strategy. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  60. 60. Social media isn’t 100% of one person’s job. It’s 1% of everyone’s job. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  61. 61. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  62. 62. Targeting is your friend. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  63. 63. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency. Thanks!
  64. 64. See you next year! Sept 30-Oct 2, 2014 • New York, NY smxeast.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×