LOCAL SEO
TACTICS
#
Chris Silver Smith
Argent Media
@argentmedia
#SMX #21D
October 2, 2013
10+
#
@ArgentMedia Copyright 2013 @si1very #smx #21D 2
• Founder of Argent Media providing SEO, Social Media Optimization
& Onli...
@ArgentMedia Copyright 2013 @si1very #smx #21D 3
1. Aids search engines in interpreting your site
correctly, increasing th...
@ArgentMedia Copyright 2013 @si1very #smx #21D 4
Simple:
Acme Industrial Company
100 Elm Street
Walla Walla, WA 99324
1 (5...
@ArgentMedia Copyright 2013 @si1very #smx #21D 5
• hCard Microformat / RDFa
• Micro Data - Schema.org
ex: http://argentmed...
@ArgentMedia Copyright 2013 @si1very #smx #21D 6
@ArgentMedia Copyright 2013 @si1very #smx #21D 7
AnimalShelter
AutomotiveBusiness
ChildCare
DryCleaningOrLaundry
Emergency...
@ArgentMedia Copyright 2013 @si1very #smx #21D 8
http://www.google.com/webmasters/tools/richsnippets
@ArgentMedia Copyright 2013 @si1very #smx #21D 9
Author Information In Search Results:
<td>
<a href="https://plus.google.c...
@ArgentMedia Copyright 2013 @si1very #smx #21D 10
@ArgentMedia Copyright 2013 @si1very #smx #21D 11
@ArgentMedia Copyright 2013 @si1very #smx #21D 12
<a href="https://plus.google.com/115771962683470559243" rel="me">Chris S...
@ArgentMedia Copyright 2013 @si1very #smx #21D 13
@ArgentMedia Copyright 2013 @si1very #smx #21D 14
@ArgentMedia Copyright 2013 @si1very #smx #21D 15
Logo
L
o
g
o
@ArgentMedia Copyright 2013 @si1very #smx #21D 16
@ArgentMedia Copyright 2013 @si1very #smx #21D 17
<div itemscope itemtype="http://data-
vocabulary.org/Breadcrumb"> <a hre...
@ArgentMedia Copyright 2013 @si1very #smx #21D 18
@ArgentMedia Copyright 2013 @si1very #smx #21D 19
@ArgentMedia Copyright 2013 @si1very #smx #21D 20
http://schema.org/Review http://schema.org/Rating
@ArgentMedia Copyright 2013 @si1very #smx #21D 21
@ArgentMedia Copyright 2013 @si1very #smx #21D 22
@ArgentMedia Copyright 2013 @si1very #smx #21D 23
@ArgentMedia Copyright 2013 @si1very #smx #21D 24
Also in Online Yellow Pages:
Secret:
Use Different Categories w/ IYPs: >...
@ArgentMedia Copyright 2013 @si1very #smx #21D 25
@ArgentMedia Copyright 2013 @si1very #smx #21D 26
• Claim and set up your Google+ Local page & add a 1st image.
• Maybe it...
@ArgentMedia Copyright 2013 @si1very #smx #21D 27
argentum@verizon.net
twitter.com/si1very
twitter.com/ArgentMedia
ArgentM...
http://www.slideshare.net/SearchMarketingExpo
#
see more presentations at:
#
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10+ Effective Local SEO Tactics & Simple Markup You Can Use by Chris Silver Smith

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From SMX East 2013 / SearchMarketingExpo.com - Must Have Local Search Tactics - Over 10 Effective Local SEO Tactics & Simple Schema.org Markup You Can Use by @si1very #SMX #21D

Slide deck from Chris Silver Smith of Argent Media 's presentation on top tactics & simple schema markup any local website can use for effective local SEO.

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10+ Effective Local SEO Tactics & Simple Markup You Can Use by Chris Silver Smith

  1. 1. LOCAL SEO TACTICS # Chris Silver Smith Argent Media @argentmedia #SMX #21D October 2, 2013 10+ #
  2. 2. @ArgentMedia Copyright 2013 @si1very #smx #21D 2 • Founder of Argent Media providing SEO, Social Media Optimization & Online Reputation Management • Former: • Columnist for SearchEngineLand.com & WebMarketingToday.com • Advisory Board Member for FindLaw (aThomson Reuters company) and Universal Business Listing (“UBL”) • VP of Programming, DFW Search Engine Marketing Association  SEO & Head of Tech Dept. for Verizon Superpages.com  Strategist for NetConcepts (Covario)  Director of Optimization Strategies for KeyRelevance
  3. 3. @ArgentMedia Copyright 2013 @si1very #smx #21D 3 1. Aids search engines in interpreting your site correctly, increasing their confidence in assessing the meaning of your info. Can sometimes increase your chances of getting Rich Snippets appearing with your webpages in search results. 2. 2 Reasons To Use Semantic Markup For Local!
  4. 4. @ArgentMedia Copyright 2013 @si1very #smx #21D 4 Simple: Acme Industrial Company 100 Elm Street Walla Walla, WA 99324 1 (509) 000-1234 Complex: Houston’s Restaurant – Memphis Style BBQ! ORDER TODAY: 977-BBQ-NOWS! 10 Tennessee Avenue, Uptown, Springfield, MO
  5. 5. @ArgentMedia Copyright 2013 @si1very #smx #21D 5 • hCard Microformat / RDFa • Micro Data - Schema.org ex: http://argentmedia.com
  6. 6. @ArgentMedia Copyright 2013 @si1very #smx #21D 6
  7. 7. @ArgentMedia Copyright 2013 @si1very #smx #21D 7 AnimalShelter AutomotiveBusiness ChildCare DryCleaningOrLaundry EmergencyService EmploymentAgency EntertainmentBusiness FinancialService FoodEstablishment GovernmentOffice HealthAndBeautyBusiness HomeAndConstructionBusiness InternetCafe Library LodgingBusiness MedicalOrganization ProfessionalService RadioStation RealEstateAgent RecyclingCenter SelfStorage ShoppingCenter SportsActivityLocation Store TelevisionStation TouristInformationCenter TravelAgency
  8. 8. @ArgentMedia Copyright 2013 @si1very #smx #21D 8 http://www.google.com/webmasters/tools/richsnippets
  9. 9. @ArgentMedia Copyright 2013 @si1very #smx #21D 9 Author Information In Search Results: <td> <a href="https://plus.google.com/112059884660144728255? rel=author">Google + Profile</a> </td>
  10. 10. @ArgentMedia Copyright 2013 @si1very #smx #21D 10
  11. 11. @ArgentMedia Copyright 2013 @si1very #smx #21D 11
  12. 12. @ArgentMedia Copyright 2013 @si1very #smx #21D 12 <a href="https://plus.google.com/115771962683470559243" rel="me">Chris Silver Smith</a> <a href="https://plus.google.com/115771962683470559243?rel=author">Chris Silver Smith</a>
  13. 13. @ArgentMedia Copyright 2013 @si1very #smx #21D 13
  14. 14. @ArgentMedia Copyright 2013 @si1very #smx #21D 14
  15. 15. @ArgentMedia Copyright 2013 @si1very #smx #21D 15 Logo L o g o
  16. 16. @ArgentMedia Copyright 2013 @si1very #smx #21D 16
  17. 17. @ArgentMedia Copyright 2013 @si1very #smx #21D 17 <div itemscope itemtype="http://data- vocabulary.org/Breadcrumb"> <a href="/Tourism-g28926- California-Vacations.html" itemprop="url"> <span itemprop="title">California (CA)</span> </a> </div>
  18. 18. @ArgentMedia Copyright 2013 @si1very #smx #21D 18
  19. 19. @ArgentMedia Copyright 2013 @si1very #smx #21D 19
  20. 20. @ArgentMedia Copyright 2013 @si1very #smx #21D 20 http://schema.org/Review http://schema.org/Rating
  21. 21. @ArgentMedia Copyright 2013 @si1very #smx #21D 21
  22. 22. @ArgentMedia Copyright 2013 @si1very #smx #21D 22
  23. 23. @ArgentMedia Copyright 2013 @si1very #smx #21D 23
  24. 24. @ArgentMedia Copyright 2013 @si1very #smx #21D 24 Also in Online Yellow Pages: Secret: Use Different Categories w/ IYPs: > 5 Categories in Google! = More Qualified Leads!
  25. 25. @ArgentMedia Copyright 2013 @si1very #smx #21D 25
  26. 26. @ArgentMedia Copyright 2013 @si1very #smx #21D 26 • Claim and set up your Google+ Local page & add a 1st image. • Maybe it shouldn’t be your logo! • Use a high-contrast image with simple composition. = It will “read” better when reduced to thumbnail size.
  27. 27. @ArgentMedia Copyright 2013 @si1very #smx #21D 27 argentum@verizon.net twitter.com/si1very twitter.com/ArgentMedia ArgentMedia.com Search Engines are complex. Get qualified help.
  28. 28. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: # 28

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