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What's New in Global Ecommerce - June 2014

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Across most countries, there has been an increase in smartphone usage which has triggered growth in mobile advertising, while Russia has launched a new search engine. For this and more details of the …

Across most countries, there has been an increase in smartphone usage which has triggered growth in mobile advertising, while Russia has launched a new search engine. For this and more details of the latest news, check out our slides.

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  • 1. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 MULTILINGUAL UPDATES June - 2014
  • 2. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 BELGIUM
  • 3. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 BELGIAN ECOMMERCE REGULATIONS SET TO CHANGE. Delivery must be made within 30 days and ecommerce sites need to inform buyers of their rights. SOURCE JDN
  • 4. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 DENMARK
  • 5. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ONLINE SHOPS TO GET MORE COMPETITIVE. This is due to sales of digital services to EU consumers now being subject to local VAT. SOURCE FDIH
  • 6. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 MOBILE AD SPENDING HAS MORE THAN DOUBLED IN THE LAST YEAR. Nine in ten internet users in Denmark now have smartphones, and advertisers are responding. SOURCE e-Marketer
  • 7. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 FINLAND
  • 8. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 82% OF FINNISH INTERNET USERS OWN A SMARTPHONE. Nearly two thirds reported using a smartphone to access social networks. SOURCE e-Marketer
  • 9. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 FRANCE
  • 10. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 BEAUTY BRANDS ARE THE BIGGEST INVESTORS IN PPC. SOURCE JDN
  • 11. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 HACKING INCIDENT HIT EBAY HARD IN FRANCE. 64% of French eBay consumers are unlikely to reorder through the site. SOURCE JDN
  • 12. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ITALY
  • 13. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 MOBILE SALES IN ITALY ARE SET TO BOOM. 64.1% of mobile phone users now own a smartphone. SOURCE e-Marketer
  • 14. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 NETHERLANDS
  • 15. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 58% OF MARKETERS ADMIT THEIR KNOWLEDGE OF SEARCH MARKETING IS LOW. SOURCE: Marketing Online
  • 16. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 RUSSIA
  • 17. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ‘SPUITNIK’, A NEW SEARCH ENGINE HAS LAUNCHED. For now, the search engine only works in beta-testing and only in Russian Federation territory. SOURCE Internet-technologies.ru
  • 18. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ‘MAIL.RU’ LAUNCHES RUSSIAN ‘YOUTUBE’. The video service contains video channels with thematically targeted content – information, games and music. SOURCE Internet-technologies.ru
  • 19. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 SPAIN
  • 20. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 CHANGES TO THE LAW OF INFORMATION SOCIETY SERVICES. These affect the use of cookies and advertorial wordings in e-mails and texts. SOURCE adigital
  • 21. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 SWEDEN
  • 22. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 ‘THE EPIC SPLIT’ – PR STUNT. Last year’s Volvo Trucks’ campaign, ‘The Epic Split’, has now clocked up over 72 million YouTube views. The ad shows Jean-Claude Van Damme performing the splits in between two moving Volvo trucks. SOURCE Resumé
  • 23. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866 Thanks for reading If you have any questions please e-mail us at: info@searchlaboratory.com

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