The history of search engines and the future of search

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From AltaVista to Lycos to Google we take you through the history of search engines and what the future of search and SEO holds...

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  • Search engine aimTimeline
  • The history of search engines and the future of search

    1. 1. © Search Laboratory Ltd 2013. All rights reserved. Leeds T: +44 113 212 1211 London T: +44 207 147 9980 Search Engines & SEO The History and the Future Jimmy McCann, Head of SEO
    2. 2. Watch the full presentation http://www.searchlaboratory. com/the-past-present-future- of-seo-intro/ Or read the accompanying whitepaper http://www.searchlaboratory. com/past-present-future-of- seo-whitepaper-download/
    3. 3. A Search Engine’s Aim To give users what they are looking for As quickly and efficiently as possible Technological advances Continue to improve this Getting better at thinking like a human
    4. 4. The Future of SEO
    5. 5. SEO 1-10 Consistent SERP = DEAD
    6. 6. SEO 1-10 Consistent SERP = DEAD    
    7. 7. Logged in users growing Gives Google personal data! – Used in addition to your query
    8. 8. With other information Gives search more context! More personalised results, relevant to YOU – In future…. predictive??? Location History Friends
    9. 9. How do we adapt to this? Give users something they like!
    10. 10. Watch the full presentation here

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