0
MULTILINGUAL
UPDATES
NOVEMBER 2013

© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44...
DENMARK

© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 ...
DANISH ECOMMERCE SET
TO HIT RECORD HIGHS
THIS CHRISTMAS.

SOURCE Danish Ecommerce Institution

© Search Laboratory Ltd 201...
36% OF CONSUMERS WILL
BUY PRESENTS ONLINE
THIS FESTIVE SEASON.

SOURCE Danish Ecommerce Institution

© Search Laboratory L...
AND A THIRD OF DANES
WILL BUY MORE
PRESENTS ONLINE THAN
LAST YEAR.
SOURCE Danish Ecommerce Institution

© Search Laborator...
SWEDEN

© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (...
TWITTER IS NOW MORE
POPULAR IN SWEDEN THAN
THE USA.

SOURCE resume.se

© Search Laboratory Ltd 2014. All rights reserved.
...
17% OF SWEDES USE
TWITTER. THE SITE IS
MOST POPULAR WITH 1225-YEAR-OLDS.
SOURCE resume.se

© Search Laboratory Ltd 2014. A...
PINTEREST HAS NOW BEEN
TRANSLATED INTO
SWEDISH.

SOURCE Internet World

© Search Laboratory Ltd 2014. All rights reserved....
62% OF SWEDES SAY THEY
WILL SHOP FOR
CHRISTMAS GIFTS ONLINE
THIS YEAR.
SOURCE e-marketer

© Search Laboratory Ltd 2014. Al...
NORWAY

© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (...
DIGITAL ADVERTISING
REVENUE UP 30% SINCE
SEPTEMBER 2013. AND IS
STILL INCREASING.
SOURCE inma

© Search Laboratory Ltd 201...
MEXICO

© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (...
GOOGLE HAS LAUNCHED A
NEW SCHEME TO HELP
FEMALE ENTREPRENEURS
OF THE FUTURE, CALLLED
‘CONECTADAS PLATFORM’.
SOURCE conecta...
ITALY

© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (7...
DESPITE ITALY’S
ECONOMIC PROBLEMS
ECOMMERCE IN THE
COUNTRY CONTINUES TO
GROW.
SOURCE e-marketer

© Search Laboratory Ltd 2...
14 MILLION ITALIANS NOW
SHOP ONLINE. THIS HAS
BOOSTED ECOMMERCE
SALES BY 18%.
SOURCE e-marketer

© Search Laboratory Ltd 2...
SPAIN

© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (7...
THE HIGH NUMBER OF
SPANISH SMEs HAS BEEN
BLAMED FOR THE
COUNTRY’S LAGGING SEO
INDUSTRY.
SOURCE rhhpress

© Search Laborato...
SPANISH ECOMMERCE
GREW BY 13.4% IN 2012 –
BUT STILL HAS ISSUES…

SOURCE eleconomista

© Search Laboratory Ltd 2014. All ri...
AS 72.4% OF CONSUMERS
MADE A COMPLAINT WHEN
BUYING C2C.

SOURCE eleconomista

© Search Laboratory Ltd 2014. All rights res...
RUSSIA

© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (...
SEARCH ENGINE, YANDEX,
PAYS WHITE HAT
HACKERS TO FIND
VULNERABILITIES IN ITS
MOBILE APPS.
SOURCE internet-technologies.ru
...
FRANCE

© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (...
ASK HAS BEEN REVEALED
AS FRANCE’S THIRD MOST
POPULAR SEARCH ENGINE.
AHEAD OF BING AND
YAHOO.
SOURCE Journal du Net

© Sear...
GERMANY

© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 ...
GERMANY’S FEDERAL
SUPREME COURT HAS
RULED THAT RETAILERS
NEED TO DISCLOSE LEGAL
STRUCTURE ON WEBSITES.
SOURCE t3nMagazine
...
COURT ALSO RULED THAT
‘TELL A FRIEND’ BUTTONS
ON WEBSITES ARE
ILLEGITIMATE
ADVERTISING.
SOURCE t3nMagazine

© Search Labor...
AMAZON COINS, THE
RETAILER’S VIRTUAL
CURRENCY, HAS
LAUNCHED IN GERMANY.
SOURCE t3nMagazine

© Search Laboratory Ltd 2014. ...
NETHERLANDS

© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York:...
MOBILE SPEND MAKES UP
11% OF THE COUNTRY’S
TOTAL ECOMMERCE
REVENUE.
SOURCE thuiswinkel.org

© Search Laboratory Ltd 2014. ...
TOTAL MOBILE REVENUE
WAS €550 MILLION FOR
THE FIRST QUARTER OF
2013. UP 67% FROM 2012.
SOURCE thuiswinkel.org

© Search La...
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Multilingual industry update november 13

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  1. 1. MULTILINGUAL UPDATES NOVEMBER 2013 © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  2. 2. DENMARK © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  3. 3. DANISH ECOMMERCE SET TO HIT RECORD HIGHS THIS CHRISTMAS. SOURCE Danish Ecommerce Institution © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  4. 4. 36% OF CONSUMERS WILL BUY PRESENTS ONLINE THIS FESTIVE SEASON. SOURCE Danish Ecommerce Institution © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  5. 5. AND A THIRD OF DANES WILL BUY MORE PRESENTS ONLINE THAN LAST YEAR. SOURCE Danish Ecommerce Institution © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  6. 6. SWEDEN © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  7. 7. TWITTER IS NOW MORE POPULAR IN SWEDEN THAN THE USA. SOURCE resume.se © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  8. 8. 17% OF SWEDES USE TWITTER. THE SITE IS MOST POPULAR WITH 1225-YEAR-OLDS. SOURCE resume.se © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  9. 9. PINTEREST HAS NOW BEEN TRANSLATED INTO SWEDISH. SOURCE Internet World © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  10. 10. 62% OF SWEDES SAY THEY WILL SHOP FOR CHRISTMAS GIFTS ONLINE THIS YEAR. SOURCE e-marketer © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  11. 11. NORWAY © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  12. 12. DIGITAL ADVERTISING REVENUE UP 30% SINCE SEPTEMBER 2013. AND IS STILL INCREASING. SOURCE inma © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  13. 13. MEXICO © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  14. 14. GOOGLE HAS LAUNCHED A NEW SCHEME TO HELP FEMALE ENTREPRENEURS OF THE FUTURE, CALLLED ‘CONECTADAS PLATFORM’. SOURCE conectadas.com © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  15. 15. ITALY © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  16. 16. DESPITE ITALY’S ECONOMIC PROBLEMS ECOMMERCE IN THE COUNTRY CONTINUES TO GROW. SOURCE e-marketer © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  17. 17. 14 MILLION ITALIANS NOW SHOP ONLINE. THIS HAS BOOSTED ECOMMERCE SALES BY 18%. SOURCE e-marketer © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  18. 18. SPAIN © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  19. 19. THE HIGH NUMBER OF SPANISH SMEs HAS BEEN BLAMED FOR THE COUNTRY’S LAGGING SEO INDUSTRY. SOURCE rhhpress © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  20. 20. SPANISH ECOMMERCE GREW BY 13.4% IN 2012 – BUT STILL HAS ISSUES… SOURCE eleconomista © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  21. 21. AS 72.4% OF CONSUMERS MADE A COMPLAINT WHEN BUYING C2C. SOURCE eleconomista © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  22. 22. RUSSIA © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  23. 23. SEARCH ENGINE, YANDEX, PAYS WHITE HAT HACKERS TO FIND VULNERABILITIES IN ITS MOBILE APPS. SOURCE internet-technologies.ru © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  24. 24. FRANCE © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  25. 25. ASK HAS BEEN REVEALED AS FRANCE’S THIRD MOST POPULAR SEARCH ENGINE. AHEAD OF BING AND YAHOO. SOURCE Journal du Net © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  26. 26. GERMANY © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  27. 27. GERMANY’S FEDERAL SUPREME COURT HAS RULED THAT RETAILERS NEED TO DISCLOSE LEGAL STRUCTURE ON WEBSITES. SOURCE t3nMagazine © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  28. 28. COURT ALSO RULED THAT ‘TELL A FRIEND’ BUTTONS ON WEBSITES ARE ILLEGITIMATE ADVERTISING. SOURCE t3nMagazine © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  29. 29. AMAZON COINS, THE RETAILER’S VIRTUAL CURRENCY, HAS LAUNCHED IN GERMANY. SOURCE t3nMagazine © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  30. 30. NETHERLANDS © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  31. 31. MOBILE SPEND MAKES UP 11% OF THE COUNTRY’S TOTAL ECOMMERCE REVENUE. SOURCE thuiswinkel.org © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  32. 32. TOTAL MOBILE REVENUE WAS €550 MILLION FOR THE FIRST QUARTER OF 2013. UP 67% FROM 2012. SOURCE thuiswinkel.org © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
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