Multilingual Industry Update - February 2014

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Since our last look at the global ecommerce markets the final quarter results of 2013 have come out and it's clear that Europe's internet sales are on the rise with an increase of turnover pretty much across the board.

The percentage of consumers using mobile devices to access the internet is also on the up. In France 97% of purchases during the festive period were made via mobile devices, for example. And due to tablet and smartphone usage increase, mobile advertising in Italy more than doubled from 2012.

In these updates you will learn about Google penalising link network websites, which country returned 40% of its Christmas ecommerce gifts and which market leads the world in terms of accessing the web through mobile devices.

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Multilingual Industry Update - February 2014

  1. 1. MULTILINGUAL UPDATES FEBRUARY 2014 © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  2. 2. DENMARK © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  3. 3. DANES USE ECOMMERCE TO AVOID STRESS. Six in 10 consumers say the main advantage of shopping online is that you can shop at your convenience. SOURCE: FDIH © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  4. 4. FOREIGN RETAILERS ARE ATTRACTING DANISH CONSUMERS. Almost one in two ecommerce purchases were from a non-Danish retailer in Q4 of 2013. SOURCE FDIH © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  5. 5. THE PARTNERSHIP BETWEEN POST DENMARK & CHINA POST WILL OPEN UP BOTH MARKETS. Danes will have access to the Chinese market through the platform ULE.com SOURCE FDIH © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  6. 6. FRANCE © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  7. 7. ECOMMERCE TURNOVER IS UP, BUT BASKET VALUE DOWN. While turnover has hit €51 billion, the average basket value was down to €84.5 from €87. SOURCE Fevad © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  8. 8. CLICK AND COLLECT IS POPULAR AMONG CONSUMERS. Retailers including Amazon, Carrefour, and Auchon all offering this service in France now. SOURCE Fevad © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  9. 9. MEANWHILE FRENCH LINK NETWORK BUZZEA HAS BEEN HIT BY A GOOGLE PENALTY. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  10. 10. GERMANY © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  11. 11. MARKETERS ARE PLANNING LEGAL ACTION AGAINST EYEO GMBH, OPERATOR OF ADBLOCKER PLUS. This follows reports the company was paid £25m by Google to show its ads. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  12. 12. GERMAN LINK NETWORK IS NEXT ON GOOGLE’S HITLIST. Following Buzzea’s penalty Google’s head of webspam Matt Cutts warned their attention was being directed towards Germany. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  13. 13. ITALY © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  14. 14. MOBILE ADVERTISING IS UP 129% IN THE LAST YEAR. Facebook and Google now account for 70% of mobile advertising in Italy. SOURCE mobile.hdblog.it © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  15. 15. NETHERLANDS © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  16. 16. MOBILE INTERNET IS ON THE RISE. 70% of the Dutch now use their phones to access the internet, up from 61% in 2012. SOURCE MarketingOnline © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  17. 17. MIDDLE-EAST © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  18. 18. THE MAJORITY OF WEB USERS ARE MOBILE. More than nine in 10 internet users in the Middle East and Africa use their phones to go online – the highest rate on the globe. SOURCE eMarketer © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  19. 19. NORWAY © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  20. 20. NORWAY HAS THE HIGHEST FACEBOOK PENETRATION IN THE WORLD. Meanwhile female internet users are most likely to use up-and-coming social platforms such as Snapchat SOURCE eMarketer © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  21. 21. RUSSIA © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  22. 22. YANDEX RAN A WINTER GAMES PROJECT. The internet company provided Russians with detailed, up to the minute updates from the Sochi Olympics. SOURCE Yandex © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  23. 23. China © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  24. 24. MOBILE HAS OVERTAKEN DESKTOP AS THE MOST POPULAR METHOD TO ACCESS THE WEB. 464 million of China’s 591 million web population use their mobiles. SOURCE CNNIC © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  25. 25. SPAIN © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  26. 26. SPANISH ECOMMERCE REMAINS PLAGUED BY TRUST ISSUES. There’s a fear of fraud among consumers, with 54% still nervous about giving their details out online. SOURCE elperiodicodearagon.com © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  27. 27. DESPITE THIS SPAIN IS FOURTH IN EUROPE IN TERMS OF ECOMMERCE BILLING. SOURCE elperiodicodearagon.com © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  28. 28. THE AVERAGE SEO INVESTMENT IN SPAIN IS €10-20K, A STUDY HAS FOUND. SOURCE s3-eu-west-1.amazonaws.com © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  29. 29. SWEDEN © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  30. 30. 40% OF ECOMMERCE CHRISTMAS GIFTS GET RETURNED. In 2013 Swedes spent almost 5 billion SEK online purchasing Christmas gifts. SOURCE E-handel © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  31. 31. THE MAJORITY OF SWEDISH CHILDREN OWN A MOBILE DEVICE. By the age of 11 88% of Swedes own a smartphone and over a third have a tablet. SOURCE eMarketer © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  32. 32. SWEDISH LOGISTICS COMPANY, POSTNORD, ARE OFFERING MORE DELIVERY OPTIONS. Following high demand more flexible delivery times are now available, including timeslots of two to three hours. SOURCE eCommerce © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  33. 33. Thanks for reading If you have any questions please e-mail us at: info@searchlaboratory.com © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866

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