2013: A Year in International Ecommerce
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2013: A Year in International Ecommerce

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From Italy’s ‘Google Tax’ to France’s new search engine, 2013 was full of developments in international ecommerce. And it doesn’t matter which market you focus on, they all have the same ...

From Italy’s ‘Google Tax’ to France’s new search engine, 2013 was full of developments in international ecommerce. And it doesn’t matter which market you focus on, they all have the same thing in common – ecommerce is on the up. In this SlideShare we take you on a whistle-stop around the world tour of the last 12 months.

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  • 1. MULTILINGUAL UPDATES A look back at 2013… © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 2. DENMARK © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 3. YOUTUBE.DK WAS LAUNCHED. 2.2 million Danes now use the site every month. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 4. THE NORDIC CARDS & PAYMENT PROVIDER, NETS, WAS FORCED TO LOWER ONLINE VISA PAYMENTS. The Danish Competition Authority ruled payments to be lowered by 36%. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 5. FRANCE © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 6. MOBILE SEARCH HAS INCREASED CONSISTENTLY. 68% of mobile research takes place at home. 28% leads to a conversion. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 7. FRANCE HAS A NEW SEARCH ENGINE. Qwant was launched on July 4. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 8. SANCTIONS WERE IMPOSED AGAINST GOOGLE. The French government took action against the search engine in September for failing to alter its privacy. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 9. GERMANY © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 10. A CHOICE OF PAYMENT METHOD SHOWN TO INFLUENCES SALES. A study showed that paying by invoice is the most popular method (45%), followed by credit card (20%) and PayPal (19%). SOURCE t3nMagazine © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 11. AMAZON KING OF GOOGLE SEARCH RESULTS. The retailer buys the most ads and has the best natural results. SOURCE Focus © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 12. GOOGLE ANNOUNCED SITES NOT OPTIMISED FOR MOBILE TO BE RANKED LOWER. SOURCE GFM © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 13. ITALY © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 14. NEW ITALIAN SEARCH ENGINE LAUNCHED. istella prioritises Italian sites in its results and is aimed at serving the domestic audience. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 15. NEW INTERNET TAX PROPOSED. This tax, proposed by the government to raise revenue, would hit Google but not retailers like Amazon. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 16. NETHERLANDS © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 17. 80% OF INTERNET USERS IN THE NETHERLANDS MADE AN ONLINE PURCHASE. SOURCE CBS © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 18. THE NETHERLANDS HAD THE MOST SOCIAL MEDIA USERS IN EUROPE. 98% of 1824-year-olds use social media. SOURCE Mobile Marketing Magazine © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 19. MOBILE COMMERCE ACCOUNTED FOR 11% OF THE NETHERLANDS’ TOTAL ECOMMERCE REVENUE. SOURCE thuiswinkel.org © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 20. RUSSIA © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 21. YANDEX HAS CHANGED ITS ADS PLACEMENT. The Russian search engine now places ads at the base of the page instead of the right margin as previously. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 22. PAID LINKS ARE NOW DISCOUNTED. Yandex is no longer taking paid links into consideration for searches in Moscow. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 23. SPAIN © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 24. ECOMMERCE CONTINUED TO GROW. Ecommerce was up 13.4% in 2013 and more than half of the population has made an online purchase. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 25. SPENDING ON DIGITAL ADVERTISING WAS DOWN. MOBILE & DISPLAY WAS UP. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 26. MEXICO © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 27. GOOGLE INTRODUCED THE ‘CONECTADAS PLATFORM’ TO HELP FIGHT AGAINST GENDER INEQUALITIES IN THE DIGITAL MARKET. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 28. SWEDEN © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 29. SWEDEN’S SMARTPHONE USAGE WAS MORE THAN DOUBLE THE EUROPEAN AVERAGE. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 30. SWEDEN NOW HAS THE EIGHTH LARGEST ONLINE MARKETING MARKET IN EUROPE. SOURCE iabsvergie.se © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 31. GOOGLE SHOPPING LAUNCHED IN SWEDEN. Following its 2012 US launch the service was rolled out on google.se. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866
  • 32. © Search Laboratory Ltd 2014. All rights reserved. Leeds: +44 113 212 1211 London: +44 207 147 9980 New York: +1 (718) 514 9866