Jason Miller of LinkedIn on Big Rock Content
Upcoming SlideShare
Loading in...5
×
 

Jason Miller of LinkedIn on Big Rock Content

on

  • 464 views

Big Rock Content: Using case studies from LinkedIn and Marketo, Jason will demonstrate how to create and market substantive, thought-leader content centerpieces that attract visitors and enhance ...

Big Rock Content: Using case studies from LinkedIn and Marketo, Jason will demonstrate how to create and market substantive, thought-leader content centerpieces that attract visitors and enhance customer acquisition strategies.
From the sold-out Searchmetrics and Search Engine Journal June 13 conference at the Hotel Vitale in San Francisco: "SEO, Content Marketing & Analytics: Three Pillars of Online Marketing Success in 2014"

Statistics

Views

Total Views
464
Views on SlideShare
414
Embed Views
50

Actions

Likes
2
Downloads
7
Comments
0

4 Embeds 50

http://engage.scribblelive.com 34
https://client.scribblelive.com 10
http://www.slideee.com 5
http://engagetest.scribblelive.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Jason Miller of LinkedIn on Big Rock Content Jason Miller of LinkedIn on Big Rock Content Presentation Transcript

    • Big Rock Content Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg presents
    • 1 of every 3 professionals on the planet is on LinkedIn.
    • Content pages receive 7X the page views vs. job pages. 7X JOB S CONTENT
    • The Definitive Publishing Platform Professional
    • Let’s Talk About Content…
    • Discover Explore Select Advocate 60%
    • It’s up to marketers to deliver a better content experience
    • The key ingredient to a better content experience is relevance
    • Not more content, more relevant content
    • 12 Speak to the dog, in the language of the dog, about what’s in the heart of the dog. – Roy Williams
    • Useful x Enjoyable x Inspired = Innovative Content Ann Handley’s Formula
    • Repurpose Content
    • The Blog is the Social Media Rug that Ties the Room Together.
    • A Steady Diet of Quality Content for Your Blog The Blogging Food Groups Monday Tuesday Wednesday Thursday Friday Saturday Raisin Bran Spinach Roast Raisin Bran Spinach Raisin Bran Chocolate Cake
    • The only art I’ll ever study is stuff that I can steal from. - David Bowie
    • Who’s Doing it Right? (The Big Rock)
    • Who’s Doing it Right? (Twitter w/ Custom Image)
    • Who’s Doing it Right? (Going Visual)
    • Who’s Doing it Right?
    • Who’s Doing it Right? (The Webinar)
    • When You Need That Extra Push…
    • Inbound + Outbound = Heavy Metal Thunder (Sponsored Updates)
    • Mobile is Accelerating Content Consumption
    • Smartphone Consumption is Always On 9pm6pm3pm12pm9am6am
    • For Those About to Create Visual Content…
    • Research shows that a picture is really only worth 81.4 words, on average.
    • The visual is the new headline!
    • Visual Kicks Text’s A** 328,000 Views!
    • 5 Reasons for Going Visual • We are all visual thinkers • Visual language aids in decision making • Visual is more persuasive • Visual makes a better, longer overall impression than simple text • Visual connects emotionally
    • The Infographic is not Dead; Claiming that Something is Dead is so Passé
    • PUBLISHER TOTAL UNIQUE VISTORS 178,809,843 TOTAL POTENTIAL VIEWERSHIP 3,024,141,647 33 LINKBACKS FROM TOP TIER PUBS 8109 SHARES
    • How Do You Know if Your Content is Relevant? Increased referral traffic Social Engagement Higher quality leads
    • It's not who does it first, it's who does it best.. - David Bowie
    • Big Rock Content Repurposed into “Turkey Slices” The Sophisticated Marketers Guide to LinkedIn Podcast: SlideShare
    • eBooks: Blogs:
    • Infographics:
    • The Webinar: Physical Book:
    • Take it Global:
    • Interested in Content Marketing on LinkedIn? Download the Sophisticated Marketer’s Guide to LinkedIn: http://lnkd.in/sgm
    • Give Your B2B Campaign to a B2C Agency (Big Rocks can be Fun)
    • People want a thrill, people want a spectacle and people love to be entertained.
    • I Love You All. Goodnight! Now Go Create Some Bloody Good Content!
    • Thank You! Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg