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Who is SearchDecoder?

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Matthew Capala (aka @SearchDecoder) is a growth-focused Internet marketer and entrepreneur. With over a decade of digital marketing experience working with some of the world’s largest brands (Apple, ...

Matthew Capala (aka @SearchDecoder) is a growth-focused Internet marketer and entrepreneur. With over a decade of digital marketing experience working with some of the world’s largest brands (Apple, Western Union, Avon, Smirnoff, TRESemme, Dell, LG, Prudential) and start-ups, Matthew has leveraged the Internet in unprecedented ways to spur growth. He is the founder of SearchDecoder.com, Adj. Professor at NYU, consultant, dynamic speaker, trainer, blogger and author.

In his latest book, SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization, he brings the hard-won advice on how to make your business more visible online and get ahead of the pack on a crowded Web to everyone who is willing to hustle. You can get the book at SEOLike5.com

Matthew has spoken at various industry conferences and trained workshops all over world, including New York, Miami, San Francisco London, Vienna, Munich, and Warsaw. He writes for several industry leading blogs and publications, including The Next Web, Sparksheet, Medium and Problogger.

You can contact Matthew via email at matt (at) searchdecoder (dot) com

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Who is SearchDecoder? Presentation Transcript

  • 1. *Average for top four global clients for 2012 ! ! ! ! ! ! ! ! ! ! ! Who is SearchDecoder?
  • 2. Hello, my name is Matthew Capala Read Bio @SearchDecoder
  • 3. I lived in Lodz, Poland, until the age of 23. I moved to NY 10 years ago, where I have led multiple lives: construction, scaffolding, bus boy, waiter, Internet marketer, executive, entrepreneur, and professor. In that order. @SearchDecoder
  • 4. Internet entrepreneurship and social media enabled me to create opportunities that I would not have had otherwise… @SearchDecoder
  • 5. 5 I’m really good at two things @SearchDecoder
  • 6. For 10+ years I have helped many of the world’s iconic brands and start-ups leverage the Internet in unprecedented ways to spur growth. @SearchDecoder
  • 7. I teach to learn ! I’m an Adjunct Professor at NYU, where I designed and teach a search marketing class for the M.S. in Integrated Marketing degree. I am also a trainer at Baruch CAPS and mentor startups. @SearchDecoder
  • 8. I am a regular speaker ! I speak on the topics of inbound marketing, SEO, entrepreneurship, self-marketing, life hacking, growth hacking, and content strategy. @SearchDecoder
  • 9. I built a start-up ! SearchDecoder.com is a place for bootstrap marketing ideas for entrepreneurs and startups. @SearchDecoder
  • 10. “SEO Like I’m 5” Now Available on Amazon Kindle! Make no mistake, this is no “SEO for dummies.” ! ! Rather, SEO Like I’m 5 is for forward-thinking small business o w n e r s , s t a r t - u p s a n d entrepreneurs who struggle to get on the front page of Google.! ! Get your copy at SEOLike5.com
  • 11. Inbound marketing: what’s involved Traffic & Audience Community Development Lead Generation Transactions Inbound Marketing ! ! ! ! ! ! Credibility Content Connections Blogging, SEO, Content Strategy! Native Social Content PR, Backlinks, Guest Blogging, Events, Public Speaking Social Media, Influencer and Blogger Relationships @SearchDecoder
  • 12. Whoever you are and whatever you do, your number one job is to build your credibility on the Internet through native content and social connections. ! In a world where 80% of consumers Google a product or service before purchasing it, invisibility is a fate much worse than failure. @SearchDecoder Can I help? Matt@SearchDecoder.com!
  • 13. Brand yourself. Build a deck. https://medium.com/personal-brand/7d4beec8624c @SearchDecoder
  • 14. 14 <-- Free Download! ! AwayWithAverage.com I love helping others achieve success ! I wrote a widely praised, free collaborative e-book about personal branding. ! ! You don’t need to have a fancy degree in MBA to understand the content. Matt has put forth an actionable guide, in plain English, based on his personal career experiences for anyone to follow. Neeraj Thakur, Founder of appska.com ! Capala gives great practical advice on building your personal brand presence online. It is true–-being average just doesn’t cut it anymore, you ‘need to find your extra’! Lisha Klopper, Recent Graduate @SearchDecoder
  • 15. *Average for top four global clients for 2012 Matt@SearchDecoder.com! ! SearchDecoder.com! ! @SearchDecoder! ! Facebook!