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Who is SearchDecoder?


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Matthew Capala (aka @SearchDecoder) is a growth-focused Internet marketer and entrepreneur. With over a decade of digital marketing experience working with some of the world’s largest brands (Apple, …

Matthew Capala (aka @SearchDecoder) is a growth-focused Internet marketer and entrepreneur. With over a decade of digital marketing experience working with some of the world’s largest brands (Apple, Western Union, Avon, Smirnoff, TRESemme, Dell, LG, Prudential) and start-ups, Matthew has leveraged the Internet in unprecedented ways to spur growth. He is the founder of, Adj. Professor at NYU, consultant, dynamic speaker, trainer, blogger and author.

In his latest book, SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization, he brings the hard-won advice on how to make your business more visible online and get ahead of the pack on a crowded Web to everyone who is willing to hustle. You can get the book at

Matthew has spoken at various industry conferences and trained workshops all over world, including New York, Miami, San Francisco London, Vienna, Munich, and Warsaw. He writes for several industry leading blogs and publications, including The Next Web, Sparksheet, Medium and Problogger.

You can contact Matthew via email at matt (at) searchdecoder (dot) com

Published in: Career, Business, Technology

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  • 1. *Average for top four global clients for 2012 ! ! ! ! ! ! ! ! ! ! ! Who is SearchDecoder?
  • 2. 2 HELLO, my name is Matthew Capala aka @SearchDecoder 10+ Years Internet Marketing & Entrepreneurship Experience Founder of and MastermindSUMO Adj. Prof at NYU Author of Amazon-Bestselling “SEO Like I’m 5” International Speaker, Trainer & Inbound Marketing Consultant Formerly Head of Search & Inbound Marketing (the Americas) at Lowe Profero Results for: Western Union, Apple, LG, Prudential, Dell, Hilfiger & many Startups Spoke at Internet Summit, AMA, Search Marketing Day, MIX Caribbean & More
  • 3. I lived in Lodz, Poland, until the age of 23. I moved to NY 10 years ago, where I have led multiple lives: construction worker, scaffold operator, bus boy, waiter, Internet marketer, executive, entrepreneur, and NYU professor. In that order. @SearchDecoder
  • 4. Internet entrepreneurship and inbound marketing enabled me to create opportunities that I would not have had otherwise… @SearchDecoder
  • 5. 5 I’m really good at two things @SearchDecoder
  • 6. 6 I’ve taught thousands of people around the world on how to get organic traffic and achieve high-growth online I am a regular speaker & trainer !
  • 7. For 10+ years I have helped many of the world’s iconic brands and start-ups leverage the Internet in unprecedented ways to spur growth. @SearchDecoder
  • 8. I teach to learn ! I’m an Adjunct Professor at NYU, where I designed and teach a search marketing class for the M.S. in Integrated Marketing degree. I am also an instructor at Baruch Collage. @SearchDecoder
  • 9. I built two start-ups ! is a place for good ideas about growth hacking, SEO, and Entrepreneurship. @SearchDecoder MastermindSUMO is an invitation-only community of Internet entrepreneurs, book authors, bloggers, and speakers.
  • 10. 10 The Book: “There are multitude of resources available to inform marketers and business owners of how to stay up to date with marketing in 2014, but one that’s well worth read is SEO Like I’m 5 by Matthew Capala” - THE HUFFINGTON POST ! Top 10 Best Marketing Books to Give as a Gift - !
  • 12. 12 @SearchDecoder "Having known Matthew Capala for a number of years, he has taught me a great deal about SEO. With ‘SEO Like I’m 5’ he imparts this depth and understanding of Internet marketing in a simplified and straight- forward way that one can understand how to improve their SEO...and therefore, their revenue and profits.!" ! Kathy Murray (@mcmorranmurray )! Angel Investor and Entrepreneur! Chair of New York Executive Forum Angels! President of Harvard Business Women Association! ! ! ! Praise for SEO Like I’m and Matthew Capala
  • 13. 13 @SearchDecoder "If you ever have an opportunity to meet Matt Capala in a professional capacity, you'll find that Matt has a way of energizing people to believe they can succeed at otherwise complicated marketing activities. With SEO Like I'm 5 he's distilled the whirlwind of insights that float around the Web unfettered and made them actionable for everyone." ! ! Michael King (@iPullRank)! Featured Author of Inbound Marketing and SEO: ! Insights from the Moz Blog! Global Moz Associate! Founder of! ! ! Praise for SEO Like I’m and Matthew Capala
  • 14. 14 @SearchDecoder "Matt Capala wrote ‘SEO Like I’m 5’ for people – regular people like you and me – not doctoral research fellows studying Semiotics, Semantics, or Information Theory. While it addresses the important mechanics of how search engines work, its main focus is empowering you, using an accessible workshop style, with the SEO tools you'll need to build real influence on the Internet.”!" ! Kevin Lee (@Kevin_Lee_QED)! CEO and Co-Founder of Didit! Author of “The Eyes Have It,”! Advisory Board at eMarketing Association! Founding Board Member of SEMPO! ! Praise for SEO Like I’m and Matthew Capala
  • 15. Whoever you are and whatever you do, your number one job is to build your credibility on the Internet through native content and social connections. ! In a world where 80% of consumers Google a product or service before purchasing it, invisibility is a fate much worse than failure. @SearchDecoder Can I help?!
  • 16. 16 <-- Free Download! ! I love helping others achieve success ! I wrote a widely praised, free collaborative e-book about personal branding. ! ! You don’t need to have a fancy degree in MBA to understand the content. Matt has put forth an actionable guide, in plain English, based on his personal career experiences for anyone to follow. Neeraj Thakur, Founder of ! Capala gives great practical advice on building your personal brand presence online. It is true–-being average just doesn’t cut it anymore, you ‘need to find your extra’! Lisha Klopper, Recent Graduate @SearchDecoder
  • 17. *Average for top four global clients for 2012! !! ! @SearchDecoder! ! Facebook!