Do you care if your customer is from Detroit or Dubai … Chicago or Copenhagen?
Online marketing doesn't stop at your front door, town boundary or state lines, so why should it stop at national borders?
Is your site ready to be found, browsed and shopped by these hot prospects?
One answer is the same as at home: Content. And if Google loves your content, the world will love your content and your marketing!
Check out the deck Natlie Kelly of Smartling and I presented at a recent webinar hosted by Target Marketing Magazine to learn how to enable your website to seize these cross-border opportunities and grow your customer base and ROI, including:
What is the global opportunity for marketing online, and how can you tap into it?
How can you create, adjust and optimize your content marketing to be appealing in international markets?
How do companies make their translation processes easier, faster, and more efficient?
How can you make sure Google recognizes your web content in international markets?
You can also view the deck and listen to the recording here: http://www.targetmarketingmag.com/webinar/how-make-google-love-your-global-content
Clipping is a handy way to collect important slides you want to go back to later.