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The Nuts and Bolts of Social Media Media...'Great Success'

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What can we learn from Borat about social media? For starters, consumers don't just want information or entertainment, today they want infotainment.

What can we learn from Borat about social media? For starters, consumers don't just want information or entertainment, today they want infotainment.

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http://blog.bufferapp.com 18817
http://thenextweb.com 11572
https://blog.bufferapp.com 8631
http://feedly.com 504
http://www.business2community.com 402
http://plus.url.google.com 251
http://sosmedtoday.com 167
https://twitter.com 143
http://feeds.feedburner.com 58
http://www.searchdecoder.com 52
http://shaw64blog.wordpress.com 49
http://news.google.com 39
http://www.feedspot.com 38
http://calebstorkey.com 36
http://www.socialnet.mk 33
http://mateotech.blogspot.com 30
http://newsblur.com 30
http://feedreader.com 24
https://translate.googleusercontent.com 23
http://digg.com 22
http://www.newsblur.com 14
http://youeep.com 14
http://www.inoreader.com 11
https://m.facebook.com 9
http://live-capture.inkabinka.com 6
http://calebstorkey.org 5
http://local.honey.is 5
https://www.inoreader.com 5
http://feedproxy.google.com 4
http://www.scoop.it 2
http://tnw.co 2
http://www.google.com 2
http://webcache.googleusercontent.com 2
http://blog.daum.net 2
http://readerrr.com 1
http://pulse.me&_=1404027565820 HTTP 1
http://localhost 1
http://www.google.com.pk 1
http://ow.ly 1
http://ds4.corp.gq1.yahoo.com 1
https://www.google.com 1
http://memit.com 1
https://www.google.pl 1
https://www.google.com.tr 1
https://shaw64blog.wordpress.com 1
https://www.commafeed.com 1
http://beta.inoreader.com 1
http://dev.honey.is 1
http://pulse.me&_=1404212637407 HTTP 1
http://pulse.me&_=1404212637043 HTTP 1
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The Nuts and Bolts of Social Media Media...'Great Success' The Nuts and Bolts of Social Media Media...'Great Success' Presentation Transcript

  • The Nuts and Bolts of Social Media ‘Great Success’ @SearchDecoder
  • *Average for top four global clients for 2012 @SearchDecoder http://i.imgur.com/yoUCddg.jpg
  • 3 @SearchDecoder Before Borat discovered social media Information Entertainment $$$$$ $$$$$
  • 4 Barriers to Entry, Gatekeepers, Auditions…. @SearchDecoder https://www.youtube.com/watch?v=kE-gkKdd0_Q&feature=kp
  • 5 Interviews, rejections, compliance… @SearchDecoder
  • 6 @SearchDecoder Social media changed that There is no need for permission
  • 7 No barriers to entry to reach the masses, no gatekeepers @SearchDecoder
  • 8 The rise of the social media ‘solopreneur’ @SearchDecoder
  • 9 Read this post https://medium.com/personal-brand/d5e0a3c3b7a4 @SearchDecoder
  • 10 @SearchDecoder Infotainement is the next gold rush Information EntertainmentInfotainment $$$$$$ $$
  • 11 Consumers don’t want just information or just entertainment. They want infotainment. @SearchDecoder
  • 12
  • *Average for top four global clients for 2012 @SearchDecoder 5 Social Media Tips to Get You Started
  • *Average for top four global clients for 2012 @SearchDecoder Establish Credentials http://i.imgur.com/gIEBPw9.jpg
  • 15 Social media profiles! and copy! ! Human or spam?! ! Can I trust you?! ! Image and branding! ! First impression! ! Storytelling @SearchDecoder Stand out by being human
  • 16 Don’t be an Egg, be human
  • Professional picture Short URL Min. 500 connections Descriptive, keyword-rich tagline Experience & education Following @SearchDecoder Optimize every field
  • *Average for top four global clients for 2012 @SearchDecoder Build! Credibility
  • 19 Do things, tell people! ! Interviews, AMA, chats! ! Public speaking! ! Associations! ! Ebooks, blogs, etc! ! Media mentions! ! Side projects @SearchDecoder
  • 20 @SearchDecoder Take advantage of Linkedin and SlideShare content tools
  • *Average for top four global clients for 2012 @SearchDecoder Build a ! Tribe
  • 22 @SearchDecoder Audience vs. Community ! (you can buy likes, but community you need to earn) Audience Community
  • 23 Convert audience to community! ! Measuring community! ! Engagement rate?! ! Triggers?! ! Community tools ! (Triberr, Comment Luv, etc) @SearchDecoder Get Book
  • 24 @SearchDecoder
  • *Average for top four global clients for 2012 @SearchDecoder Make Friends ! Fast http://i.imgur.com/gIEBPw9.jpg
  • 26 How to make friends! ! Act like a user, follow, ask, answer! ! Retweet, like, comment! ! Follow to be followed! ! Answer to get asked! ! Be interested to be interesting @SearchDecoder
  • *Average for top four global clients for 2012 @SearchDecoder Show your work
  • 28 @SearchDecoder
  • 29 Show your work! ! Do things you like, tell others about it! ! Haven’t done, don’t preach, ask! ! Teach to learn! ! Create art! ! Become a documentarian @SearchDecoder Get Book
  • 30 Play to your strengths! ! Good writer? Blog, Medium, Ebook! ! Professional? SlideShare, Linkedin! ! Designer? Behance, Pinterest! ! Photographer? Instagram! ! Radio host? Podcast, Stitcher! ! Presenter? YouTube! @SearchDecoder
  • 31 Intensity beats extensity Focus your efforts playing to your strengths Tier 1! Native Blog! Twitter! SlideShare! Reddit! Quora! Medium! YouTube Tier 2! Sharing Facebook! StumbleUpon! Digg! Delicious! Pinterest! Tumblr! Linkedin Considerations Open or closed?! Waterfall or curated feed?! Does it have a homepage?! Can I hack it?! Supports SEO?! Do I have the skills required?! ! Example
  • Whoever you are and whatever you do, your number one job is to build your credibility on the Internet through native content and social connections. ! In a world where 80% of consumers Google a product or service before purchasing it, invisibility is a fate much worse than failure. @SearchDecoder
  • “SEO Like I’m 5” Now Available on Amazon Kindle! Make no mistake, this is no “SEO for dummies.” ! ! Rather, SEO Like I’m 5 is for forward-thinking small business o w n e r s , s t a r t - u p s a n d entrepreneurs who struggle to get on the front page of Google.! ! Get your copy at SEOLike5.com
  • 34 Marketing Like It’s 2014 - Click to Read @SearchDecoder
  • *Average for top four global clients for 2012 Matt@SearchDecoder.com! ! SearchDecoder.com! ! @SearchDecoder! ! ! @SearchDecoder