10 Personal Branding Hacks Guaranteed to Increase Your Online Visibility
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10 Personal Branding Hacks Guaranteed to Increase Your Online Visibility

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Hello, my name is Matthew Capala. ...

Hello, my name is Matthew Capala.

I lived in Lodz, Poland until the age of 23. I moved to New York 10 years ago, where I’ve led several lives: construction, scaffold operator, bus boy, waiter, Internet marketer, trainer, entrepreneur, professor, and executive. In that order.

I chose myself. You can too.

Entrepreneurs often ask me:

How do you draw a line between your business name and your personal brand?

You don’t. It’s one and the same.

Steve Jobs built Apple, not the other way around. You have built your own company, You Inc. However, being a founder is much different from being a CEO. The first is a hobby, the latter is a job.

The Internet and social media have democratized marketing on the Internet. Online influenced is earned, you cannot buy it.

Another question I often get from small business owners is:

How do I compete with big brands who have multimillion dollar marketing budget?
You cannot compete with big brands for eyeballs on TV, but you can on YouTube.

Every individual is a media company so you need to act like one to get ahead of the pack, and soon to survive. In a world where 80% of consumers Google a product or service before purchasing it, invisibility is a fate much worse than failure.

Whoever you are and whatever you do, your number one job is to build your credibility on the Internet through native content and social connections. I call it the 3 Cs of Bootstrap Marketing.

Here is your ultimate playbook for personal branding on the Internet.

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10 Personal Branding Hacks Guaranteed to Increase Your Online Visibility Presentation Transcript

  • 1. *Averagefortopfourglobalclientsfor2012 ! ! ! ! ! ! ! ! ! ! ! 10 Personal Branding Hacks Guaranteed to Increase Your Online Visibility @SearchDecoder
  • 2. @SearchDecoder * It should read: Yoda I’m not even.
  • 3. @SearchDecoder * It should read: Yoda I’m not even. Number one rule to get influential on a social media platform is to act like it’s user
  • 4. Learn more: https://medium.com/personal-brand/8e43f280cdb2 You need to set your knock-out punch with a series of jabs Jab, Jab, Jab, Right Hook = Give, Give, Give, Ask
  • 5. Learn more: https://medium.com/personal-brand/8e43f280cdb2 Every individual is a media company Personal branding is branding
  • 6. 6 People I follow - learn from them
  • 7. Whoever you are and whatever you do, your number one job is to build your credibility on the Internet through native content and social connections. ! In a world where 80% of consumers Google a product or service before purchasing it, invisibility is a fate much worse than failure. @SearchDecoder
  • 8. Inbound marketing: what’s involved Traffic & Audience Dev Community Development Lead Generation Transactions Personal Branding ! ! ! ! ! ! Credibility Content Connections Blogging, SEO, Content Mktg. Guest Blogging, Events, Public Speaking Social Media, Influencer Outreach, Personal Branding @SearchDecoder
  • 9. *Averagefortopfourglobalclientsfor2012 ! ! ! ! ! ! ! ! ! ! ! Case Study @SearchDecoder
  • 10. Hello, my name is Matthew Capala @SearchDecoder
  • 11. I lived in Lodz, Poland, until the age of 23. I moved to NY 10 years ago, where I have led multiple lives: construction, scaffolding, bus boy, waiter, Internet marketer, trainer, entrepreneur, professor, and executive. In that order. @SearchDecoder
  • 12. Online entrepreneurship, personal branding, and social media enabled me to create opportunities that I would not have had otherwise… @SearchDecoder
  • 13. For 10+ years I have helped many of the world’s iconic brands leverage the Internet in unprecedented ways to spur growth. @SearchDecoder
  • 14. I teach to learn ! I’m an Adjunct Professor at NYU, where I designed and teach a search marketing class for the M.S. in Integrated Marketing degree. I am also a trainer at Baruch CAPS. @SearchDecoder
  • 15. I built an influential blog ! Recently featured in Moz Top 10, SearchDecoder.com is a venue for bootstrap marketing ideas for entrepreneurs. I write about life hacks on Medium and contribute to many industry blogs. @SearchDecoder
  • 16. 16 <-- Free Download! ! AwayWithAverage.com I love helping others achieve success ! I wrote a widely praised, free collaborative e-book about personal branding. ! ! You don’t need to have a fancy degree in MBA to understand the content. Matt has put forth an actionable guide, in plain English, based on his personal career experiences for anyone to follow. Neeraj Thakur, Founder of appska.com ! Capala gives great practical advice on building your personal brand presence online. It is true–-being average just doesn’t cut it anymore, you ‘need to find your extra’! Lisha Klopper, Recent Graduate @SearchDecoder
  • 17. 17
  • 18. *Averagefortopfourglobalclientsfor2012 ! ! ! ! ! ! ! ! ! ! ! #1 Visual Storytelling on SlideShare @SearchDecoder
  • 19. Brand yourself. Build a deck. https://medium.com/personal-brand/7d4beec8624c @SearchDecoder
  • 20. Do things tell, people. More on Do Things, Tell People (via Chris Winfield): http://carl.flax.ie/dothingstellpeople.html!
  • 21. 21 Medium is a great social platform for long-form storytelling. Anybody can write on Medium.
  • 22. 22 Contribute great content, curate, build relationships, submit to relevant collections. Act like a user.
  • 23. *Averagefortopfourglobalclientsfor2012 ! ! ! ! ! ! ! ! ! ! ! #2 Long-Form Storytelling on Medium @SearchDecoder
  • 24. Good content gets shared.
  • 25. E-book downloads
  • 26. Include calls to action to drive leads Cross-promote your content
  • 27. Use forms to collect emails to move traffic/audience into a lead
  • 28. *Averagefortopfourglobalclientsfor2012 ! ! ! ! ! ! ! ! ! ! ! #3 Collect Leads at the Outset @SearchDecoder
  • 29. 29 Use Aweber for scalable DIY email list management solution You can pick a professional template in minutes
  • 30. 30 Place your email marketing widgets across your media properties Offer something for Free you could charge for Include newsletter sign-up above the fold
  • 31. *Averagefortopfourglobalclientsfor2012 ! ! ! ! ! ! ! ! ! ! ! #4 Drive Engagement with Email @SearchDecoder
  • 32. 32 The newsletter is the cornerstone of building your brand equity, start building your list early on - it’s a marathon! Include clickable links, CTAs, images, and social plugins
  • 33. *Averagefortopfourglobalclientsfor2012 ! ! ! ! ! ! ! ! ! ! ! #5 Start Blogging to Build your Readership @SearchDecoder
  • 34. 34 Read this post if you are new to blogging https://medium.com/personal-brand/d5e0a3c3b7a4
  • 35. 35 Show your work. You need to be a person of content to develop a personal brand online. Being interesting today requires a unique point of view
  • 36. Blogger’s Starter Toolkit Use Floating Social Media BarUse WordpressUse CTAs 5 Wordpress plugins for beginner bloggers: http://www.searchdecoder.com/wordpress-optimization-plugins/
  • 37. *Averagefortopfourglobalclientsfor2012 ! ! ! ! ! ! ! ! ! ! ! #6 Guest-Blog to Build Credibility & Following @SearchDecoder
  • 38. 38 Leverage the Power of Guest Blogging to Win Big @BrianHonigman Read how: http://www.searchdecoder.com/leverage-power-guest-blogging/
  • 39. Connect Authorship to Your Blog Posts Read how: http://www.searchdecoder.com/connect-google-authorship-blog-posts-5-min-less/
  • 40. *Averagefortopfourglobalclientsfor2012 ! ! ! ! ! ! ! ! ! ! ! #7 Do an AMA on Reddit @SearchDecoder
  • 41. 41 Offer Help, Answer Questions, Be Useful Read more: http://www.reddit.com/r/bigseo/comments/1q0zoj/ hello_i_am_matthew_capala_head_of_search_at/
  • 42. 42 You need to have tough skin and be very authentic on Reddit Read these tips from Clayburn Griffin: http://www.searchdecoder.com/how-to-build-a- community-on-reddit/
  • 43. *Averagefortopfourglobalclientsfor2012 ! ! ! ! ! ! ! ! ! ! ! #8 Optimize your Linkedin Profile @SearchDecoder
  • 44. 44 Fill out every field on your profile Professional Pic Descriptive, keyword-rich tagline Add publications
  • 45. 45 Use rich content to drive traffic and engagement Your Work is Your Resume: SlideShare decks, YouTube videos, Pinterest images Ask for recommendations
  • 46. *Averagefortopfourglobalclientsfor2012 ! ! ! ! ! ! ! ! ! ! ! #9 Develop Community on Triberr @SearchDecoder
  • 47. 47 Join Triberr and set-up your RSS feed Connect your blog & RSS feeds Join relevant Tribes Set-up your feed
  • 48. 48 http://dashburst.com/top-triberr-bloggers-infographic/

  • 49. *Averagefortopfourglobalclientsfor2012 ! ! ! ! ! ! ! ! ! ! ! #9 Claim Your Name Before Someone Else Does @SearchDecoder
  • 50. 50 Buy exact match ‘FirstLastName’ domain Reserve your name across hundreds of social sites before someone else does
  • 51. *Averagefortopfourglobalclientsfor2012 ! ! ! ! ! ! ! ! ! ! ! #10 Own your Zero Moment of Truth on Google @SearchDecoder
  • 52. 52 Do you own it?
  • 53. 53 Web search Video search Image search
  • 54. 54 What tools should I use? Toolbox: http://www.SEOtoolbox.me
  • 55. *Averagefortopfourglobalclientsfor2012 Matt@SearchDecoder.com! ! SearchDecoder.com! ! @SearchDecoder! ! Facebook!