Check out the deck I presented at MarketingWeekNYC sponsored by Manhattan Chamber of Commerce, and hosted by Baruch College.
Digital evolution is exponential and has affected every aspect of business, consumerism, culture and lifestyle. This ‘disruptive innovation’ has created a new breed of companies, such as Google, Facebook, Linkedin and Twitter, that created a new eco-system, which paved the way to a major shift in the type of marketing strategies that every business – large and small – needs to engage in to remain relevant.
In this session, Matthew Capala, will decipher winning strategies on how to adjust your marketing strategies and budgets to prepare today’s business leaders for tomorrow’s challenges. Matthew Capala (@SearchDecoder) is a global inbound marketer, search strategist and speaker. By day, Matthew is the Head of Search at Profero, a leading global digital ad agency. In addition, he leads a Search Engine Optimization seminar series at Baruch College CAPS and is and Adjunct Professor at NYU, where he teaches a graduate course on search marketing. By night, he is a blogger decoding insider inbound marketing strategies via SearchDecoder.com. You can contact him at firstname.lastname@example.org.
Think digital – learn the key digital trends affecting your business today and tomorrow
Get ahead of the pack - understand the new digital channels and how to use them
Learn useful tips - increase your business presence and personal brand online from increasing website visibility to social media marketing to blogging and community building
Make it actionable – navigate through the clutter of the Internet picking the right tactics that will make a difference