42 SEO Tools and Browser Extensions for the Pros (Mostly Free)

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How do you know if your website is doing well in 2016? What quantifies a successful website anyways? And how do you measure it?

I've been online building and marketing websites since the early 2000s. Back in the day, you would code a website, include targeted keywords into your metadata, put it online, point a couple links to your content, and that was it. Today, there is a vast array of metrics for measuring web marketing performance that Google is taking into account to determine rankings.

While most marketers use only a couple of SEO tools (mostly from Google) to get their data, pros go very deep into website analysis and research to get a competative edge. In fact, we use dozens of tools, plugins, and browser extensions at Alphametic when we audit our clients' websites. And many more to deliver other related projects, such as keyword research or content strategy.

Keeping track of your website’s performance (as well as that of your competitors) is undoubtedly a must-do. Using the best tools and SEO browser extensions will help you keep track of SEO metrics while having access to website analysis, keyword research, back-link analysis, rankings, and technical auditing.

These SEO tools mentioned here include:

Performance tools
Speed test tools
Duplicate content checkers
Keyword rank tracking tools
Back-link analysis tools
Link building and content analysis tools
Blogger outreach tools
SEO competitive analysis tools
SEO browser plugins

I hope this list is useful! Have I missed any other awesome SEO tool? Let me know!

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42 SEO Tools and Browser Extensions for the Pros (Mostly Free)

  1. 1. Brought to you by ALPHAMETIC Search Visibility Profitability @Alphame)c 42 SEO TOOLS AND BROWSER EXTENSIONS FOR THE PROS
  2. 2. SEARCH.VISIBILITY. PROFITABILITY. More visibility. More profitability.That’s what Alphametic delivers.We use a combination of SEO, SEM, tech, content and analytics to come up with smart ideas for businesses that want results NOW, and don’t wait to wait month to start selling online. @Alphame)c
  3. 3. Download to your desktop to search every little nook of your website. It has easy settings and ability to custom crawl so you’re getting exactly and only the data you’re aiming for. WEBSITE PERFORMANCE TOOLS @Alphame)c
  4. 4. Text GOOGLE SEARCH CONSOLE Monitor your website’s visibility in search. Easy to navigate for both advanced and general developers. Google suggests this tool can benefit all roles: business owner, SEO specialist, site admin, web developer, and app developer. @Alphame)c
  5. 5. Text BING WEBMASTER TOOLS Similar to Google’s Search Console with some additional benefits, Bing Webmaster Tools aims to help you find traffic, analyze traffic, and improve your site’s content overall. @Alphame)c
  6. 6. Text SCREAMING FROG SEO SPIDER The Screaming Frog SEO Spider crawls your website and analyzes onsite elements such as broken links, page tags, and duplicate content. Screaming Frog links with Google Analytics and generates XML sitemaps. @Alphame)c
  7. 7. Text CHECK MY LINKS A Chrome extension for checking links while editing or adding content to a web page. The app highlights which links are broken and which are working properly- simple and very helpful when developing a page with a lot of links! @Alphame)c
  8. 8. Text BROWSEO With Browseo, you can view your web page like search engines see it.This tool is just a web page itself which you simply visit to enter any URL and see a page in pure HTML. @Alphame)c
  9. 9. Text DEEPCRAWL Crawl test environments, check tag applications, identify high and low performing pages, improve crawl efficiency, and more. DeepCrawl says it’s “the world’s most comprehensive website crawler”- check it out. @Alphame)c
  10. 10. Text GOOGLE MOBILE-FRIENDLY TEST Mobile-Friendly or bust. Make sure your website is keeping up.All you have to do is visit this Google page and enter your URL. @Alphame)c
  11. 11. Text LIPPERHEY This free online tool will analyze your site for technical and SEO aspects and then show you a report of ways to improve your conversion rate. It will track and even suggest keywords. @Alphame)c
  12. 12. Text WOORANK This tool scores high on user- friendliness.All the tests you want to run on your site with interactive and personalized reviews and presentation styles. It will make a checklist to help you complete your marketing tasks. @Alphame)c
  13. 13. Text SITE ANALYZER Particularly helpful for those analyzing sites for clients: you can run ten free tests per month and export the reports into a personally branded PDF. @Alphame)c
  14. 14. Text WEBBEE SEO SPIDER TOOL Download to your desktop to search every little nook of your website. It has easy settings and ability to custom crawl so you’re getting exactly and only the data you’re aiming for. @Alphame)c
  15. 15. Download to your desktop to search every little nook of your website. It has easy settings and ability to custom crawl so you’re getting exactly and only the data you’re aiming for. WEBSITE SPEED TEST TOOLS @Alphame)c
  16. 16. Text PAGESPEED INSIGHTS Measures mobile and desktop performance and returns a speed score 1-100.Anything over 85 points is considered to be performing well.The tool will also yield suggestions for improvements which are color-coded for importance. @Alphame)c
  17. 17. Text PINGDOM SPEED TESTS Enter your URL and view a results waterfall, performance tips, page analysis, and history of speed tests. Results are all coded with charts included on the website. @Alphame)c
  18. 18. Text DAREBOOST Overall quality control and optimization monitoring. Get weekly emailed reports of performance indicators and speed tests.Among other paid features, this online tool will test speed and quality for free. @Alphame)c
  19. 19. Text GTMETRIX Get the full picture on how your site loads and learn what issues could be slowing it down.You can schedule monitoring and alerts, or even record a video of your page loading to pinpoint where issues occur. @Alphame)c
  20. 20. Download to your desktop to search every little nook of your website. It has easy settings and ability to custom crawl so you’re getting exactly and only the data you’re aiming for. DUPLICATE CONTENT CHECKERS @Alphame)c
  21. 21. Text SITELINER A free online scanning tool- the only one you need for finding duplicate content and broken links. @Alphame)c
  22. 22. Download to your desktop to search every little nook of your website. It has easy settings and ability to custom crawl so you’re getting exactly and only the data you’re aiming for. KEYWORD RANK TRACKING TOOLS @Alphame)c
  23. 23. Text SEMRUSH “For digital marketing professionals.” Track yours and your competitors’ use of keywords, find keywords with less competition, and keep track of all of your campaigns (plus much, much more.) @Alphame)c
  24. 24. Text KEYWORD SPY The goal here is actually to learn from the keyword success of your competitors to apply to your own marketing campaigns. Big brands like Toyota and American Express use the Keyword Spy to gain a competitive advantage online. @Alphame)c
  25. 25. Text ADVANCED WEB RANKING Reports gathered avoiding local search biases so you can serve your clients no matter where you are. Get accurate rankings and efficiently manage complex SEO projects. Expert tool. @Alphame)c
  26. 26. Text AUTHORITY LABS This tool is for use of anyone from the everyday designer or the advanced site builder. It makes monitoring and understanding keyword rankings quick and easy. @Alphame)c
  27. 27. Text RANK RANGER Rank Ranger puts your focus on the future.Analyze your rank metrics and improve your SEO through keyword research and competitive insights for a more informed future. @Alphame)c
  28. 28. Text KEYWORD EXPLORER Moz’s Keyword Explorer helps you uncover keywords to target, while also giving keyword suggestions and delivering volume and opportunity metrics. @Alphame)c
  29. 29. Download to your desktop to search every little nook of your website. It has easy settings and ability to custom crawl so you’re getting exactly and only the data you’re aiming for. BACKLINK ANALYSIS TOOLS @Alphame)c
  30. 30. Text OPEN SITE EXPLORER This tool from MOZ is representative of the company’s overarching goal to simplify online marketing. @Alphame)c
  31. 31. Text MAJESTIC SEO It calls itself “The planet’s largest Link Index database.” Use the backlink history checker to find backlinks for up to 5 domains. @Alphame)c
  32. 32. Text CITATION LABS’ BROKEN LINK FINDER Citation labs compares the rebuilding of broken links to the circle of life: one thing dies and a new entity must take its place. Use this tool to replace the dead parts on your website with new life (AKA working links). @Alphame)c
  33. 33. Text AHREFS Build a content strategy on a solid foundation by discovering what type of content works for your niche. Analyze and optimize the content that gets the most shares and backlinks. @Alphame)c
  34. 34. Text COGNITIVE SEO This tool offers a comprehensive audit of backlinks by crawling and analyzing backlink data from the most trusted databases. You will receive extensive and complete data that is easy to understand and apply. @Alphame)c
  35. 35. Text LINK RESEARCH TOOLS Includes unique features such as LinkVelocity Trends and Link Redirect Trace.Also offers a free 21-day link strategy training. @Alphame)c
  36. 36. Download to your desktop to search every little nook of your website. It has easy settings and ability to custom crawl so you’re getting exactly and only the data you’re aiming for. LINK BUILDING AND CONTENT ANALYSIS TOOLS @Alphame)c
  37. 37. Text AUTHORITY SPY Find and analyze online influencers. The program can also help you plan and manage multiple campaigns for clients. It makes finding and presenting results easy. @Alphame)c
  38. 38. Text BUZZSUMO Research content and influencers, or get updates and alerts while monitoring a topic or brand. Find the most shared content online. @Alphame)c
  39. 39. Text LINKBIRD This online tool helps you plan and manage campaigns by organizing company goals, locating websites for link building, and checking availability of backlinks. @Alphame)c
  40. 40. Text LINKODY Monitor your backlinks in real time and get a notification if links are removed or gained. Linkody also helps you learn how your competitors are using backlinks to gain traffic. @Alphame)c
  41. 41. Text RAVEN TOOLS This tool might just do everything.Automated crawls to audit yours and competitors’ web pages, comprehensive backlink data, social campaign reports, and more. @Alphame)c
  42. 42. Download to your desktop to search every little nook of your website. It has easy settings and ability to custom crawl so you’re getting exactly and only the data you’re aiming for. SEO COMPETITIVE ANALYSIS TOOLS @Alphame)c
  43. 43. Text SIMILAR WEB You can use this tool to get insights about any website OR app. Get your traffic statistics and those of your competitors. @Alphame)c
  44. 44. Text SPYFU Want to know which keywords and ad spaces are the most profitable for your competitors? SpyFu helps you figure it out. @Alphame)c
  45. 45. Text ADGOOROO Actionable insights on Paid and Organic Search to help benchmark campaigns, uncover competitors’ search strategies, performance stats and budgets, and gain a competitive advantage. @Alphame)c
  46. 46. Download to your desktop to search every little nook of your website. It has easy settings and ability to custom crawl so you’re getting exactly and only the data you’re aiming for. SEO BROWSER PLUGINS @Alphame)c
  47. 47. Text SEOQUAKE SEOQuake is a free browser extension that checks for on- page SEO parameters.You can also perform a keyword density report, link analysis and analyze social metrics. @Alphame)c
  48. 48. Text MOZBAR Available on Google Chrome, MozBar allows you to quickly expose page elements while surfing that site.You can easily compare link metrics, create custom searches, highlight links and keywords and run social metrics. @Alphame)c
  49. 49. Text MAJESTIC SEO TOOLBAR Majestic analyzes backlinks. This extension shows the number of links to your webpage and domain, as well as how trustworthy and strong these links are. @Alphame)c
  50. 50. Text AHREFS SEO TOOLBAR Ahrefs SEO toolbar gives you access to your site’s domain rank, number of backlinks, number of referring domains, and social metrics for Google +, Facebook and Twitter. @Alphame)c
  51. 51. Text HTTPFOX HTTPFox is a Firefox extension that monitors and analyzes all incoming and outgoing HTTP traffic between the browser and web server. @Alphame)c
  52. 52. Text NO FOLLOW PLUGIN This plugin adds a no follow tag on a post or page. It’s a WordPress plugin but is also available as Google Chrome extension. @Alphame)c
  53. 53. HELLO, I’M MATTHEW CAPALA - Founder, Managing Director at Alphametic - Author of bestselling “SEO Like I’m 5” - Founder of SearchDecoder.com - Formerly Adj. Professor at NYU - Formerly Head of Search at Lowe Profero @Alphame)c
  54. 54. 2016 EDITION: SEO LIKE I’M 5 ‘Top 10 SEO Books to Read in 2016’ BrightEdge Blog @Alphame)c
  55. 55. ALPHAMETIC Are you ready for growth? CONTACT: Matthew Capala, Founder, Managing Director Email: matt@alphametic.com Company:Alphametic.com Blog: SearchDecoder.com @Alphame)c
  56. 56. ALPHAMETIC @SearchDecoder BROUGHT TOYOU BY ALPHAMETIC SEO Visibility Profitability @Alphame)c

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