How do you know if your website is doing well in 2016? What quantifies a successful website anyways? And how do you measure it?
I've been online building and marketing websites since the early 2000s. Back in the day, you would code a website, include targeted keywords into your metadata, put it online, point a couple links to your content, and that was it. Today, there is a vast array of metrics for measuring web marketing performance that Google is taking into account to determine rankings.
While most marketers use only a couple of SEO tools (mostly from Google) to get their data, pros go very deep into website analysis and research to get a competative edge. In fact, we use dozens of tools, plugins, and browser extensions at Alphametic when we audit our clients' websites. And many more to deliver other related projects, such as keyword research or content strategy.
Keeping track of your website’s performance (as well as that of your competitors) is undoubtedly a must-do. Using the best tools and SEO browser extensions will help you keep track of SEO metrics while having access to website analysis, keyword research, back-link analysis, rankings, and technical auditing.
These SEO tools mentioned here include:
Speed test tools
Duplicate content checkers
Keyword rank tracking tools
Back-link analysis tools
Link building and content analysis tools
Blogger outreach tools
SEO competitive analysis tools
SEO browser plugins
I hope this list is useful! Have I missed any other awesome SEO tool? Let me know!