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Search congress lisboa 2010 ayr consulting

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SC Lisboa

SC Lisboa


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  • 1. © AYR Consulting 2010 1 Click to edit Master text styles Nº de Proposta . P0000_00 Desenvolvido por . AYR Consulting Data . 00.05.2010 The concepts and ideas submitted herein are the intellectual property of AYR Consulting. They are of a strictly confidential nature and are submitted in the understanding that they are to be considered by the recipient(s) in the strictest of confidence and that no use shall be made of said concepts and ideas, including communication to any third party without AYR Consulting’s express prior consent and/or payment of related professional services fees in full. A WEB 2.0 É MUITO MAIS DO QUE UM MEIO A visão de um espectador Lisboa, 15/10/10 Draft 2 – 14/10/10
  • 2. © AYR Consulting 2010 2 A Web 2.0 é muito mais do que um meio Fonte: Anacom Fonte: Multimeios/Scanpress/Videotrack/Marktest Ela não substitui todos os demais meios
  • 3. © AYR Consulting 2010 3 A Web 2.0 é muito mais do que um meio Fonte: Bareme Internet 2009 FuncionalFuncional Complementa a TV e o RádioComplementa a TV e o Rádio Substitui os Jornais, Revistas e BibliotecasSubstitui os Jornais, Revistas e Bibliotecas Fonte: Bareme Internet 2009 Fonte: Telereports/Audiopainel 2005-2009 O seu potencial ainda está aquém do que pode e deve fazer – complementando e expandindo o papel de alguns meios
  • 4. © AYR Consulting 2010 4 A Web 2.0 é muito mais do que um meio E até mesmo “salvando” o meio Jornal
  • 5. © AYR Consulting 2010 5 Mais transparência na vida Ela é uma tendência-chave para resolver os problemas de outra. Política, social e comercialmente. Raiva, Desconfiança e Cinismo A Web 2.0 é muito mais do que um meio
  • 6. © AYR Consulting 2010 6 A Web 2.0 é muito mais do que um meio Ela nos dá meios para fazermos muito mais Mais transparência na vida Raiva, Desconfiança e Cinismo Fonte: Bareme Internet 2009 Funcional Complementa a TV e o Rádio Substitui os Jornais, Revistas e Bibliotecas Give Me Stories Is what we all need on this chaotic and fragmented planet. Stories give our lives solidity and roots. They let us feel who we are, to whom we are connected. They give us ground beneath our feet and the capacity to fly up high. Brands that will win are the brands whose customers tell the best stories. Empower me We all come to this world with potentials and capacities. Every product, every service, every brand, every human being that empowers us to let these potentials and capacities blossom is loved by us. This is not new, of course. On the contrary: it is universal and eternal. However, in contemporary society, with all its competition, stress and desire for (limitless) self actualization, Empowerment is more important than ever before.
  • 7. © AYR Consulting 2010 7 ““A Web 2.0 éA Web 2.0 é mais do quemais do que ‘chegar ao‘chegar ao Consumidor’.Consumidor’. Ela é oEla é o ConsumidorConsumidor”” (Mário Alcântara)(Mário Alcântara) Os meiosOs meios chamam achamam a atenção.atenção. A Web 2.0A Web 2.0 aprofunda eaprofunda e confirma (ouconfirma (ou não...)não...) A Web 2.0 é muito mais do que um meio Ela nos dá meios para fazermos muito mais Give Me Stories Is what we all need on this chaotic and fragmented planet. Stories give our lives solidity and roots. They let us feel who we are, to whom we are connected. They give us ground beneath our feet and the capacity to fly up high. Brands that will win are the brands whose customers tell the best stories. Empower me We all come to this world with potentials and capacities. Every product, every service, every brand, every human being that empowers us to let these potentials and capacities blossom is loved by us. This is not new, of course. On the contrary: it is universal and eternal. However, in contemporary society, with all its competition, stress and desire for (limitless) self actualization, Empowerment is more important than ever before. Mais transparência na vida Raiva, Desconfiança e Cinismo ““A tecnologia éA tecnologia é um ‘enabler’um ‘enabler’ importanteimportante Mas oMas o conteúdoconteúdo é fundamental”.é fundamental”. (Mário Alcântara)(Mário Alcântara)
  • 8. © AYR Consulting 2010 8 Click to edit Master text styles Nº de Proposta . P0000_00 Desenvolvido por . AYR Consulting Data . 00.05.2010 The concepts and ideas submitted herein are the intellectual property of AYR Consulting. They are of a strictly confidential nature and are submitted in the understanding that they are to be considered by the recipient(s) in the strictest of confidence and that no use shall be made of said concepts and ideas, including communication to any third party without AYR Consulting’s express prior consent and/or payment of related professional services fees in full. Obrigado!