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Search For Buzz Sc Bilbao 2010, Massimo Burgio

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Search For Buzz Sc Bilbao 2010, Massimo Burgio

Search For Buzz Sc Bilbao 2010, Massimo Burgio

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  • REFERENCING SLIDESHARE GROUP 'BANK OF KNOWLEDGE'
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  • Massimo makes some of the best presentations out there, absolute legend
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  • 1. search for buzz a brand reputation management case history massimo burgio global search interactive / sempo search congress bilbao 29 enero 2010
  • 2. userpowered web
  • 3. userfuelled branding
  • 4. attitude change
  • 5. listen new marketing intelligence keywords voting word of mouth engagement social buzz blogs referrals rating networks competitors key phrases polls online reputation
  • 6. new marketing tools search brand monitoring digg SEO web analytics technorati wordtracker knowledge sharing online PR adwords viral collaborative tools conversations wikis buzz blogs linkedin SEM social networks twitter influencers RSS ROC MAO facebook engagement
  • 7. 4PSMM new marketing mindset passion patience perseverance proactivity
  • 8. new marketing mindset 4PDON’T presume panic push procrastinate
  • 9. opportunity (and/or) threat
  • 10. search for buzz a brand reputation management case history
  • 11. introducing dialogo assicurazioni
  • 12. it could have started with a panic attack
  • 13. but it ended with a clean branded SERP
  • 14. (there’s always a solution)
  • 15. (or more than one) search optimization online pr blog marketing social media optimized content blogosphere engagement viral campaigns analytics
  • 16. what can we do with all this stuff? since we are putting in place so many activities, how about using them all as a platform to listen to customers prospects and web users, and leverage opportunities rather than fearing all the threats?
  • 17. how about a new way of managing ? online brand reputation
  • 18. ? how about starting a dialogue with the online audience
  • 19. step 1: be out there, engage, interact and participate
  • 20. introducing the new dialogo assicurazioni powered by global search interactive
  • 21. introducing the NEW dialogo assicurazioni powered by global search interactive
  • 22. introducing the NEW dialogo assicurazioni powered by global search interactive
  • 23. introducing the NEW dialogo assicurazioni powered by global search interactive
  • 24. introducing the NEW dialogo assicurazioni powered by global search interactive
  • 25. introducing the NEW dialogo assicurazioni powered by global search interactive
  • 26. introducing the NEW dialogo assicurazioni powered by global search interactive
  • 27. introducing the NEW dialogo assicurazioni powered by global search interactive
  • 28. step 2: listen (and measure) (we need a tool)
  • 29. question: how can we listen to all online conversations, be able to intercept all brand mentions, and highlight the good and the bad ones?
  • 30. answer: RSS rocks!
  • 31. DIY BRM let’s try to DO-IT-YOURSELF build a brand BRAND REPUTATION MANAGEMENT reputation management platform from scratch using RSS! it is not so difficult! (the programmer said…)
  • 32. so we created a number of rss feeds pipes from google and yahoo news, google blog search, twitter search, yahoo answers, technorati, friendfeed, social mention + we set up a wordpress platform with all the right plugins that allowed us be able to filter, browse, tag, search, moderate, note, and of course report to client
  • 33. introducing dialogo’s brm platform powered by global search interactive
  • 34. introducing dialogo’s brm platform powered by global search interactive
  • 35. introducing dialogo’s brm platform powered by global search interactive
  • 36. introducing dialogo’s brm platform powered by global search interactive
  • 37. introducing dialogo’s brm platform powered by global search interactive
  • 38. introducing dialogo’s brm platform powered by global search interactive
  • 39. introducing dialogo’s brm platform powered by global search interactive
  • 40. free cost of the platform? (nothing really comes for free, we put a lot of work to develop and test it, and it was not so easy as the programmer said…)
  • 41. wp enabling technologies? rss
  • 42. introducing dialogo’s brm platform powered by global search interactive
  • 43. introducing dialogo’s brm platform powered by global search interactive
  • 44. DIY BRM it is really easy you can do it too!
  • 45. thank you eskerrik asko massimoburgio sempoboard.global.europe globalsearchinteractive massimo @ globalsearchinteractive.com linkedin.com/massimoburgio facebook.com/massimoburgio twitter.com/massimoburgio slideshare.net/massimoburgio