What Not to Do: Myths and Timewasters Presented by Donna McCarthy October 3, 2007

What Not to Do: Myths and Timewasters for Affiliate Marketing Myths: Affiliate Marketing is a “set it and forget it” channel Affiliates should not be allowed to do search, and bid on trademarks Search publishers will not work with you if they cannot bid on trademarked terms Long return days are a must for any program A programs need coupon codes to be successful Multiple networks grow your program exponentially Most vocal “experts” are not always the best, do your homework, ask for references Time Wasters: Be careful with forums, not all provide full disclosure Watch out for sites who want free samples, but have no traffic Limit your time with affiliates who want you to do their job

Myths:

Affiliate Marketing is a “set it and forget it” channel

Affiliates should not be allowed to do search, and bid on trademarks

Search publishers will not work with you if they cannot bid on trademarked terms

Long return days are a must for any program

A programs need coupon codes to be successful

Multiple networks grow your program exponentially

Most vocal “experts” are not always the best, do your homework, ask for references

Time Wasters:

Be careful with forums, not all provide full disclosure

Watch out for sites who want free samples, but have no traffic

Limit your time with affiliates who want you to do their job