2009 Philly Search Camp Social Media Fundamentals

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2009 Philly Search Camp Social Media Fundamentals

  1. 2. Social Media 101 From the Ground Up Liana “Li” Evans SearchCamp Philly – Philadelphia, PA October 2009 Twitter: @storyspinner Liana “Li” Evans
  2. 4. Social Media’s Rise
  3. 5. Strategic Shift in Control
  4. 6. Links Are By Products
  5. 7. Wisdom of the Crowds
  6. 8. Sharing & Conversation
  7. 9. Social Media Gives Consumers Control
  8. 10. Social Media is a Whole World
  9. 13. Do Your Research First
  10. 14. Where’s Your Audience?
  11. 15. Who’s In Your Target Audience?
  12. 16. What’s Your Target Audience Doing?
  13. 17. What Are You Going to Measure?
  14. 18. Plan Your Strategy
  15. 21. Social News
  16. 22. Social Sharing
  17. 23. Social Networking
  18. 24. Social Bookmarking
  19. 25. Everything Else Social
  20. 27. What Do These Have In Common?
  21. 28. Dell’s Blogging & Social Collaboration
  22. 29. Houlihan’s & Communities
  23. 30. Del-Monte & Co-Creation
  24. 31. Loblaws’ Ratings & Reviews
  25. 33. Walmart & Flogs
  26. 34. Questionable Ethics?
  27. 35. Pizza Hut & Twitterns
  28. 36. Skittles & UnFiltered Tweetstreams
  29. 37. Ghost Tweeting
  30. 39. Don’t Just Jump In
  31. 40. What Social Media Isn’t <ul><ul><li>Something You Just “Jump Into” </li></ul></ul><ul><ul><li>Substitute to Sound SEO & PPC Practices </li></ul></ul><ul><ul><li>Silver Bullet for Strategies that Aren’t Working </li></ul></ul><ul><ul><li>To be taken Lightly </li></ul></ul><ul><ul><li>Done by Interns </li></ul></ul><ul><ul><li>Fake </li></ul></ul><ul><ul><li>Fast & Easy </li></ul></ul>
  32. 41. What Social Media Is <ul><ul><li>Integral Part of Marketing Plans </li></ul></ul><ul><ul><li>Complement to SEO & PPC Practices </li></ul></ul><ul><ul><li>Done by Professionals </li></ul></ul><ul><ul><li>Difficult </li></ul></ul><ul><ul><li>Time Consuming </li></ul></ul><ul><ul><li>Real Conversations & Sharing </li></ul></ul><ul><ul><li>Is Not The Same for Everyone </li></ul></ul>
  33. 42. Remember This About Social Media <ul><li>It’s about the Conversation not the Link </li></ul><ul><li>The conversation is happening with or without you </li></ul><ul><li>People can smell a fake 10k miles away </li></ul><ul><li>Customers are now owning your brand </li></ul><ul><li>People love to tell stories </li></ul><ul><li>Great customer service is a natural beginning of a great social media strategy </li></ul>
  34. 43. Contact Director of Social Media SerengetiCommunications.com [email_address] Socialconversations.com searchmarketingGurus.com lianaevans.com

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