Social Media 101 From the Ground Up Liana “Li” Evans SearchCamp Philly – Philadelphia, PA October 2009 Twitter: @storyspinner Liana “Li” Evans

Social Media’s Rise

Strategic Shift in Control

Links Are By Products

Wisdom of the Crowds

Sharing & Conversation

Social Media Gives Consumers Control

Social Media is a Whole World

Do Your Research First

Where’s Your Audience?

Who’s In Your Target Audience?

What’s Your Target Audience Doing?

What Are You Going to Measure?

Plan Your Strategy

Social News

Social Sharing

Social Networking

Social Bookmarking

Everything Else Social

What Do These Have In Common?

Dell’s Blogging & Social Collaboration

Houlihan’s & Communities

Del-Monte & Co-Creation

Loblaws’ Ratings & Reviews

Walmart & Flogs

Questionable Ethics?

Pizza Hut & Twitterns

Skittles & UnFiltered Tweetstreams

Ghost Tweeting

Don’t Just Jump In

What Social Media Isn’t Something You Just “Jump Into” Substitute to Sound SEO & PPC Practices Silver Bullet for Strategies that Aren’t Working To be taken Lightly Done by Interns Fake Fast & Easy

Something You Just “Jump Into”

Substitute to Sound SEO & PPC Practices

Silver Bullet for Strategies that Aren’t Working

To be taken Lightly

Done by Interns

Fake

Fast & Easy

What Social Media Is Integral Part of Marketing Plans Complement to SEO & PPC Practices Done by Professionals Difficult Time Consuming Real Conversations & Sharing Is Not The Same for Everyone

Integral Part of Marketing Plans

Complement to SEO & PPC Practices

Done by Professionals

Difficult

Time Consuming

Real Conversations & Sharing

Is Not The Same for Everyone

Remember This About Social Media It’s about the Conversation not the Link The conversation is happening with or without you People can smell a fake 10k miles away Customers are now owning your brand People love to tell stories Great customer service is a natural beginning of a great social media strategy

It’s about the Conversation not the Link

The conversation is happening with or without you

People can smell a fake 10k miles away

Customers are now owning your brand

People love to tell stories

Great customer service is a natural beginning of a great social media strategy

Contact Director of Social Media SerengetiCommunications.com [email_address] Socialconversations.com searchmarketingGurus.com lianaevans.com