2009 Philly Search Camp Social Media Fundamentals
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Transcript

  • 1.  
  • 2. Social Media 101 From the Ground Up Liana “Li” Evans SearchCamp Philly – Philadelphia, PA October 2009 Twitter: @storyspinner Liana “Li” Evans
  • 3.  
  • 4. Social Media’s Rise
  • 5. Strategic Shift in Control
  • 6. Links Are By Products
  • 7. Wisdom of the Crowds
  • 8. Sharing & Conversation
  • 9. Social Media Gives Consumers Control
  • 10. Social Media is a Whole World
  • 11.  
  • 12.  
  • 13. Do Your Research First
  • 14. Where’s Your Audience?
  • 15. Who’s In Your Target Audience?
  • 16. What’s Your Target Audience Doing?
  • 17. What Are You Going to Measure?
  • 18. Plan Your Strategy
  • 19.  
  • 20.  
  • 21. Social News
  • 22. Social Sharing
  • 23. Social Networking
  • 24. Social Bookmarking
  • 25. Everything Else Social
  • 26.  
  • 27. What Do These Have In Common?
  • 28. Dell’s Blogging & Social Collaboration
  • 29. Houlihan’s & Communities
  • 30. Del-Monte & Co-Creation
  • 31. Loblaws’ Ratings & Reviews
  • 32.  
  • 33. Walmart & Flogs
  • 34. Questionable Ethics?
  • 35. Pizza Hut & Twitterns
  • 36. Skittles & UnFiltered Tweetstreams
  • 37. Ghost Tweeting
  • 38.  
  • 39. Don’t Just Jump In
  • 40. What Social Media Isn’t
      • Something You Just “Jump Into”
      • Substitute to Sound SEO & PPC Practices
      • Silver Bullet for Strategies that Aren’t Working
      • To be taken Lightly
      • Done by Interns
      • Fake
      • Fast & Easy
  • 41. What Social Media Is
      • Integral Part of Marketing Plans
      • Complement to SEO & PPC Practices
      • Done by Professionals
      • Difficult
      • Time Consuming
      • Real Conversations & Sharing
      • Is Not The Same for Everyone
  • 42. Remember This About Social Media
    • It’s about the Conversation not the Link
    • The conversation is happening with or without you
    • People can smell a fake 10k miles away
    • Customers are now owning your brand
    • People love to tell stories
    • Great customer service is a natural beginning of a great social media strategy
  • 43. Contact Director of Social Media SerengetiCommunications.com [email_address] Socialconversations.com searchmarketingGurus.com lianaevans.com
  • 44.