PageRank for People<br />Social Search and Distributed Reputation Systems<br />
Marshall Clark<br />Head of Search, Organic, Inc.<br />http://twitter.com/marshallclark<br />http://linkedin.com/in/marsha...
<ul><li> One of largest digital agencies in the U.S.
 Also the oldest.  Organic has the somewhat dubious honor of creating the first…</li></li></ul><li>The First Banner Ad<br ...
#SORRY<br />
Apache Web Server<br />Organic also pioneered development of Apache Web Server<br />
#FORGIVEN?<br />
May 2009: PageRank for People<br />
The Problem is that PageRank associates reputation at the document level – and documents are becoming increasingly irrelev...
The Solution lies in associating reputation with the identity of the author…a ‘PageRank for People’<br />
Reputation is Personal<br />
Reputation is Portable<br />
http://www.mattcutts.com/blog/<br />
http://battellemedia.com/archives/002917.php<br />
http://www.goodhousekeeping.com/<br />
What we’re talking about here is a fundamental shift in how we track and evaluate content online.<br />
One that mirrors how we assess information in the physical world.<br />
What would a PageRank for People type system look like?<br />
Author ID System<br />Need for Federated ID system<br />Aggregates content from across the web<br />Verifies IDs for Names...
http://socialmediaexplorer.com<br />
PRP Reputation Criteria<br />Publication History (Longevity & Quality)<br />Topics of Expertise  (Topical Social Graphs)<b...
Authority Transmission Paths<br />Web Links<br />Twitter (Mentions/Links/RTs)<br />Comments (OpenID, Disqus)<br />Ratings/...
The Future is Social<br />
Creative Commons: attribution to Nova Spivack http://www.mindingtheplanet.net<br />
May 2009: PageRank for People<br />
http://bit.ly/128U9V<br />
Marshall Clark<br />Head of Search, Organic, Inc.<br />http://twitter.com/marshallclark<br />http://linkedin.com/in/marsha...
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Search And Soical - SES Chicago - Marshall Clark - Organic

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Presentation on the Link Between Search Engine Marketing and Social Media by Marshall Clark of Organic at SES Chicago 2009.

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Search And Soical - SES Chicago - Marshall Clark - Organic

  1. 1. PageRank for People<br />Social Search and Distributed Reputation Systems<br />
  2. 2. Marshall Clark<br />Head of Search, Organic, Inc.<br />http://twitter.com/marshallclark<br />http://linkedin.com/in/marshallclark<br />http://www.marshallclark.net/the-future-of-social-search/<br />http://bit.ly/128U9V<br />
  3. 3. <ul><li> One of largest digital agencies in the U.S.
  4. 4. Also the oldest. Organic has the somewhat dubious honor of creating the first…</li></li></ul><li>The First Banner Ad<br />Published in 1994 on Hotwired<br />
  5. 5. #SORRY<br />
  6. 6. Apache Web Server<br />Organic also pioneered development of Apache Web Server<br />
  7. 7. #FORGIVEN?<br />
  8. 8. May 2009: PageRank for People<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12. The Problem is that PageRank associates reputation at the document level – and documents are becoming increasingly irrelevant.<br />
  13. 13. The Solution lies in associating reputation with the identity of the author…a ‘PageRank for People’<br />
  14. 14. Reputation is Personal<br />
  15. 15. Reputation is Portable<br />
  16. 16.
  17. 17. http://www.mattcutts.com/blog/<br />
  18. 18. http://battellemedia.com/archives/002917.php<br />
  19. 19. http://www.goodhousekeeping.com/<br />
  20. 20.
  21. 21.
  22. 22. What we’re talking about here is a fundamental shift in how we track and evaluate content online.<br />
  23. 23. One that mirrors how we assess information in the physical world.<br />
  24. 24. What would a PageRank for People type system look like?<br />
  25. 25. Author ID System<br />Need for Federated ID system<br />Aggregates content from across the web<br />Verifies IDs for Names & Aliases<br />Verifies content generated by author IDs<br />
  26. 26. http://socialmediaexplorer.com<br />
  27. 27.
  28. 28. PRP Reputation Criteria<br />Publication History (Longevity & Quality)<br />Topics of Expertise (Topical Social Graphs)<br />Authority in Each Social Graph (Hilltop/HITS)<br />
  29. 29. Authority Transmission Paths<br />Web Links<br />Twitter (Mentions/Links/RTs)<br />Comments (OpenID, Disqus)<br />Ratings/Votes (Digg, Slashdot, Yelp) <br />Social Nets (Facebook, LinkedIn, MySpace) <br />Email/IM/Google Wave (Relationship Data Mining)<br />Mobile Records (Call Tracking – GoogleVoice/Android)<br />Distributed Ratings (weighted by reputation of rater)<br />Distributed Comments (by reputation of commenter)<br />
  30. 30. The Future is Social<br />
  31. 31. Creative Commons: attribution to Nova Spivack http://www.mindingtheplanet.net<br />
  32. 32. May 2009: PageRank for People<br />
  33. 33. http://bit.ly/128U9V<br />
  34. 34. Marshall Clark<br />Head of Search, Organic, Inc.<br />http://twitter.com/marshallclark<br />http://linkedin.com/in/marshallclark<br />http://www.marshallclark.net/the-future-of-social-search/<br />http://bit.ly/128U9V<br />
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