Connect Content to Revenue™Becoming an Online Revenue Centric Company Sean O’Leary Regional Sales Manager Sean.O’Leary@Ektron.com Twitter: @CreativeRider
About EktronEmpower Marketers to Connect Content to RevenueEktron empowers organizations to fully realize their digital marketingpotential by connecting content to revenue￭ Founded in 1998 by current CEO – William Rogers￭ Headquarters in Nashua, NH ￭ Global Region Offices - Australia, Canada & United Kingdom￭ 270+ Employees￭ 150+ business partners globally￭ Over 8,000 customers running over 12,000+ web sites￭ Ektron technology scales to meet the needs of the most complex global customers like AXA, Citi, Kodak, Microsoft, NASDAQ down to the smallest not-for-profit organizations￭ Most rapidly deployed CMS technology in Marketplace￭ FY2011 - 29% YOY license growth
Product History Experience Era • Ektron Digital Experience Hub 2012+ Persuasive Era • Ektron Marketing Optimization 2010 Social Era 2007 • Ektron Social Collaboration Transactional Era CMS400.NET 2003 Informational Era 1998 Ektron founded - eWebEditPro
Meet the Executive Team Bill Rogers – Founder and CEO Tim McKinnon– CTO ■ WCM pioneer; invented 1st web- ■ Search visionary led strategy for based HTML editor and first .NET- Endeca and FAST. Instrumental in sale based WCM platform. of Endeca to Oracle. Sean Lannan – CFO Mark Willson – SVP, Client Services ■ Former CFO at BBN Technologies; ■ 20 years of leadership experience led sale to Raytheon for $350m. directing Web development for large digital marketing agencies. Neil Miller – SVP, Sales ■ Experienced sales leader and WCM Ben Schilens – VP, Channel veteran from HP/Autonomy. ■ 7 years experience in WCM; former managing director of Ektron EMEA. Tom Wentworth – CMO ■ 15 years in senior WCM marketing Len Gilsenberg – VP, Tech Alliances roles at Adobe, Interwoven, and ■ 10 year content management veteran HP/Autonomy. led strategic alliances for EMC. Bill Cava – Chief Evangelist Alpesh Patel – VP, Engineering ■ Experienced software architect ■ Founding Engineer behind Ektron’s leads developer relations programs pioneering eWebEditPro.
Ektron’s Position Today Empower Marketers to Connect Content to Revenue Milestones from 2011￭ Refocus of Strategy￭ Investment Expansion of the Partner Ecosystem: ￭ Rockfish ￭ Perficient ￭ Organic ￭ RazorFish￭ Industry Leadership Growth￭ Gartner WCM Magic Quadrant 2011 – Visionary Position￭ Forrester WCM Wave Report 2011 - Leader￭ American Hospital Association Endorsement
2012 Hypatia GalaxyCustomer Content Management ￭ Ektron is the highest ranked WCM vendor ￭ Strong in website personalizatio n for all website visitors
Ektron SolutionsEmpower Marketers to Connect Content to RevenueProvide the most scalable, Empower marketers to createextensible, mobile, partner contextually relevant customerfriendly, .NET WCM platform experiences.for the Enterprise.Connect WCM with Systems Create vibrant socialof Experience. communities for employees and customers.
All-in-one Vs. Best-in-breed VS.
New product: Digital Experience Hub (Q1 2012)Connecting WCM with Systems of Experience
As a result, the key to selecting solutions is understandingthe vendors long-term vision.Be wary of vendors that promise a big-bang solution;they are more interested in selling you all the componentsof their "suites" than they are in helping you leveragewhat you already own.August 10, 2011Harnessing The Convergence OfCustomer Experience ManagementSolutions
Questions? Thoughts? Sean O’Leary 303-669-4124 Twitter: @Creativerider