Before, During, & After: How Social Media Ties Training Together
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Before, During, & After: How Social Media Ties Training Together

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My presentation for the Austin chapter of ASTD on the ways in which social media tools can be leveraged to support training classes and programs.

My presentation for the Austin chapter of ASTD on the ways in which social media tools can be leveraged to support training classes and programs.

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  • 1. Before, During, and After:How Social Media Ties Training Together Global Marketing
  • 2. Sean Carey –Lead Facilitator, Social Mediaand Community UniversityProgram at Dell(SMaC U)
  • 3. “Duct tape is like The Force. It has a light side and a dark side, and it holds the universe together.” – Carl Zwanzig3 Confidential Global Marketing
  • 4. The case for internal social media use…Harvard Business Review weighs in• The most expensive employees spend: – 28% of their time reading/replying to emails – 19% of their time tracking down information – 14% of their time collaborating with co-workers – Social media could represent a 20-25% increase in efficiency in these activities• “Dig out the dark matter” – High-value knowledge is hidden in oral traditions or buried on hard drives• Source Global Marketing
  • 5. Ways social media can impact training Before During After• Needs Analysis • Multimedia • Assessment and• Promotion presentation feedback• Pre-work • Interactivity • Asset management • VILT • Bridging learners and doers • On-going learning Community building & driving the learning culture Global Marketing
  • 6. Before Training: Needs Analysis• Ask the right questions up front – Reach internal groups to uncover needs – Reach out to professional groups to determine best in class specs and mine best practices• Tools to use: – Groups (Facebook, LinkedIn) – Polls (Facebook, LinkedIn) – Enterprise platform (Chatter) Global Marketing
  • 7. Before Training: Promotion• Trumpet upcoming opportunities – Tie training opportunities to business objectives and metrics › Dell examples: IDPs, Review cycles, CSAT, etc. – Demonstrate personality• Tools to use: – Groups (Facebook, LinkedIn) – Enterprise platform (Chatter) Global Marketing
  • 8. Before Training: Pre-Work• Offer interesting content to prime the pump – Articles/blogs on the topic from authoritative sources – Videos/podcasts on the topic – Infographics• Tools to use: – Blog aggregators (Alltop.com, Google Blogs) – YouTube – Visual.ly (infographics) – Groups (Facebook, LinkedIn) – Enterprise platform (Chatter) Global Marketing
  • 9. During Training: Multimedia• Variety keeps the mind engaged – Videos/podcast clips on the topic – Infographics – Social conversation – Great for those who aren’t naturally funny or upbeat• Tools to use: – YouTube – Visual.ly (infographics) – search.twitter.com – socialmention.com Global Marketing
  • 10. During Training: Interactivity• Social in the classroom – Twitter (with or without live feed) › Comments, parking lot for questions, etc. › Use a hashtag › Caveat: Anything can show up – Writing exercises – Don’t force it if it doesn’t fit naturally• Tools to use: – Twitter – Groups (Facebook, LinkedIn) – Enterprise platform (Chatter) Global Marketing
  • 11. During Training: VILT• Social media can act as ad hoc VILT in a pinch – Google+ Hangouts can support small scale remote interactions (maximum of 10 participants) – Warning: Guard the URL• The more social your VILT is, the better – Seeing the instructor’s face is key – Have a real time chat window active – Real-time polling/interactivity• Tools to use: – Google+ Hangouts – YouTube – Adobe Connect Global Marketing
  • 12. After Training: Assessment and Feedback• Solicit a mix of online feedback – Candid discussion – Polls – Links to external surveys – Offer at least one anonymous option• Tools to use: – Groups (Facebook, LinkedIn) – Polls (Facebook, LinkedIn) – SurveyMonkey.com – Enterprise platform (Chatter) Global Marketing
  • 13. After Training: Asset Management• Use social groups to house pre/post assets – PowerPoint decks – Tip sheets – Videos – A clear naming convention for files is key• Tools to use: – Groups (Facebook, LinkedIn) – Dropbox – Enterprise platform (Chatter) Global Marketing
  • 14. After Training: Bridging Learners and Doers• Getting experts to participate skyrockets your credibility – Get subject matter experts to post best practices – Get subject matter experts to post relevant news articles and other valuable content – Get subject matter experts to respond to questions and join conversations – Make your community a knowledge resource, not just a training resource• Tools to use: – Groups (Facebook, LinkedIn) – Enterprise platform (Chatter) Global Marketing
  • 15. After Training: Ongoing Learning• Keep the conversation going – Content is king: keep it flowing – Balance your content (80/20 rule) – Have fun! (*GASP*)• Become the destination resource – Training information, Q&A – Discussion and on-going enrichment – High-value assets and content – Access to experts – Live office hours• Tools to use: – All of them! Global Marketing
  • 16. Some final thoughts…• It won’t happen overnight – A true learning community and culture takes time to build, enjoy yourself along the way – Finding out what types of media/content/style your audience responds to is a process of trial and error: iterate, iterate, iterate. – By the time you figure everything out and get it running properly, there will be something newer, hotter, and better; be prepared to constantly reinvent Global Marketing
  • 17. Some final thoughts…• It won’t happen overnight – It’s about two-way dialogue; if you aren’t listening, you’re losing – Building real relationships with your learners turns them into your advocates and allies – Be involved in other social communities related to your company, industry, area of expertise, etc. It will drive your credibility. Global Marketing
  • 18. Resources19 Confidential Global Marketing
  • 19. Follow-up Reading and How To ResourcesSome links/books to help youon the way:• The LinkedIn Learning Center• How To Run A Successful LinkedIn Group• Facebook Groups FAQs• Social Media for Trainers, by Jane Bozarth• The New Social Learning by Tony Bingham and Marcia Conner20 Confidential Global Marketing
  • 20. Questions or Feedback?21 Confidential Global Marketing