If ASD ceased to exist, the world would go on. We build great equipment but so do our competitors.
With everything else being equal (good quality delivery, relevant pricing) the difference between a success and a failure is sales
People don’t buy machines, they buy solutions often based on emotional needs. People buy from people based on trust – Effective sales nurtures that trust and presents the very best of the company to the market place.
Your company saw a challenge and didn't say it couldn’t be done. You communicated confidence in the project. We trust you – Kurt Mitchell Pacific Seafood.
This project was a success on all levels because everyone involved “owned” the customer’s objectives
AUTOMATED SYSTEMS How important is our sales role in maintaining your trust?
Vital. We had some issues but we all worked it out and made good on all issues. I would look forward to more projects with WS packaging in the future. - Kurt Mitchell, Pacific Seafood
Your sales approach had allot to do with building my trust, the reassurance provided was key. I really feel the entire company believes in their products, and it shows. - Brian McIntyre, Smith and Hook Wines
“ Having the support of the Automated Systems Group helps in a few ways. In lends credibility that we are more than just a supplier of labels, we can provide labeling solutions to my clients in the wine industry. Being able to provide clients that I’m already doing labels for another part of the package helps me become more of an advisor to the client.
Cline Cellars is a perfect example of being able to provide a solution over and above what I’m doing in labels. The equipment also lead to further sales relative to TT labels and ribbons.
In the case of Sutter Home, having a solution for the rework enabled me to start building a relationship with the client that I may otherwise still be trying to get in. We are also able to utilize this equipment to help futher our sales elsewhere.
The fact that we manufacture our equipment in Carson City is also a plus. This brings a sense of closeness to the client. They are comfortable because our location is only a couple of hours away.”
The administrative procedures we put in place are essential to allow us to work together, but do we get so bound by procedure-driven tasks that we lose sight of the reality that success in this business is