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Seo basics for social media marketers
 

Seo basics for social media marketers

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Slides I presented at Lake Cou

Slides I presented at Lake Cou

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    Seo basics for social media marketers Seo basics for social media marketers Presentation Transcript

    • SEO Basics forSocial Media Marketers Sean McGinnis @seanmcginnis www.312Digital.comsean@312Digital.com
    • About Me• Nothing but the finest • Twitter career choices: – @seanmcginnis – Actor • LinkedIn – Car Salesman – /in/seanmcginnis – Lawyer – SEO Manager • Blog – www.312Digital.com – Whatever’s Next…• Personal • Corp – Thomson Reuters – Husband & father – Managing Director of – Bone marrow donor www.MBEedge.com (#Cocktails4Causes)
    • Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
    • Before we begin• Ground-rules – Please interrupt with questions – Please slow me down – Please give feedback – Please give ideas for what ELSE you’d like to learn about SEO and/or Social Media
    • Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
    • Why is search important?• Well over 100 billion searches monthly today
    • Who owns search in US?
    • Who owns search in US?
    • Year over year growth
    • Organic v. Paid Search Results Paid ResultsOrganicResults
    • Organic v. Paid Search Results 10% of clicks90% of clicks
    • How position impacts CTR
    • The Long Tail of SearchChris AndersenWired MagazineOctober 2004
    • The Long Tail of Search
    • Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
    • Pre-Google• Hi! I’m awesome, let me tell you all about it… Back then, sites relied on what site owners told them about their sites to determine who got traffic. Commonly referred to today as “On-Site Optimization”
    • Post-Google • OMG, you need to buy a car? You’ve GOT to see my man Steve! He’s AWESOME! The Google algorithm also factored in the number of links to a page in an effort to measure trust and authority.Commonly referred to today as “Off-Site Optimization”
    • The Power of a Link
    • Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
    • Different Types of Content• Text • Pictures – Blog articles & – Images used in posts comments – Pictures in social sites – Press releases like Facebook, Flickr, – Forums Picasa & more – Q & A sites • Video – Social Profiles – Most likely hosted video on social sites like Facebook, Youtube, Vimeo & more.
    • Hmmm. Who should I write for? Users Search Engines
    • BeAwesome!
    • Create Content forCustomers/CommunityAwesome Content Gets Shared!
    • Create Video forCustomers/CommunityAwesome Content Gets Shared!
    • Take & Tag Pics!
    • Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
    • Social Built Directly Into Search
    • Social Links Count for SEO
    • Google & Bing Confirmed• Links shared on Facebook & Twitter are counted for organic SEO• Your profile on twitter is taken into account when determining how to weigh the value of links shared
    • Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
    • Content Scrapers• Scrapers suck! – Difficult to prevent. – Why not turn to your advantage? – Liberally link back to your own content within blog – Many scrapers maintain links intact – create new inbound links which helps SEO (not a lot, but at least a little)
    • Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
    • Looking ForwardWeb Page Web Page Link What does this really tell Google? It hints at some relationshipWeb Page Web PageProvides context, defines relationships, gives meaning. Imagine what search will look like next!
    • Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
    • Questions?
    • Thank You!• Twitter – @seanmcginnis• LinkedIn – /in/seanmcginnis• Blog – http://312Digital.com