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SEO Basics     forSocial Media Marketers   Sean McGinnis   @seanmcginnis www.312Digital.comsean@312Digital.com
About Me• Nothing but the finest       • Twitter  career choices:                 – @seanmcginnis   –   Actor             ...
Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO  – Algorithm Bas...
Before we begin• Ground-rules  – Please interrupt with questions  – Please slow me down  – Please give feedback  – Please ...
Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO  – Algorithm Bas...
Why is search important?• Well over 100 billion searches monthly today
Who owns search in US?
Who owns search in US?
Year over year growth
Organic v. Paid Search Results                                  Paid                                 ResultsOrganicResults
Organic v. Paid Search Results                                 10% of                                  clicks90% of clicks
How position impacts CTR
The Long Tail of SearchChris AndersenWired MagazineOctober 2004
The Long Tail of Search
Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO  – Algorithm Bas...
Pre-Google• Hi! I’m awesome, let me  tell you all about it…   Back then, sites relied on what site  owners told them about...
Post-Google                          • OMG, you need to buy a                            car? You’ve GOT to see           ...
The Power of a Link
Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO  – Algorithm Bas...
Different Types of Content• Text                • Pictures  – Blog articles &      – Images used in posts    comments     ...
Hmmm. Who should I write for? Users                Search Engines
BeAwesome!
Create Content forCustomers/CommunityAwesome Content Gets Shared!
Create Video forCustomers/CommunityAwesome Content Gets Shared!
Take & Tag Pics!
Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO  – Algorithm Bas...
Social Built Directly Into Search
Social Links Count for SEO
Google & Bing Confirmed• Links shared on Facebook & Twitter are  counted for organic SEO• Your profile on twitter is taken...
Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO  – Algorithm Bas...
Content Scrapers• Scrapers suck!  – Difficult to prevent.  – Why not turn to your advantage?  – Liberally link back to you...
Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO  – Algorithm Bas...
Looking ForwardWeb Page                                 Web Page                        Link          What does this reall...
Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO  – Algorithm Bas...
Questions?
Thank You!• Twitter   – @seanmcginnis• LinkedIn   – /in/seanmcginnis• Blog   – http://312Digital.com
Seo basics for social media marketers
Seo basics for social media marketers
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Seo basics for social media marketers

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Transcript of "Seo basics for social media marketers"

  1. 1. SEO Basics forSocial Media Marketers Sean McGinnis @seanmcginnis www.312Digital.comsean@312Digital.com
  2. 2. About Me• Nothing but the finest • Twitter career choices: – @seanmcginnis – Actor • LinkedIn – Car Salesman – /in/seanmcginnis – Lawyer – SEO Manager • Blog – www.312Digital.com – Whatever’s Next…• Personal • Corp – Thomson Reuters – Husband & father – Managing Director of – Bone marrow donor www.MBEedge.com (#Cocktails4Causes)
  3. 3. Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
  4. 4. Before we begin• Ground-rules – Please interrupt with questions – Please slow me down – Please give feedback – Please give ideas for what ELSE you’d like to learn about SEO and/or Social Media
  5. 5. Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
  6. 6. Why is search important?• Well over 100 billion searches monthly today
  7. 7. Who owns search in US?
  8. 8. Who owns search in US?
  9. 9. Year over year growth
  10. 10. Organic v. Paid Search Results Paid ResultsOrganicResults
  11. 11. Organic v. Paid Search Results 10% of clicks90% of clicks
  12. 12. How position impacts CTR
  13. 13. The Long Tail of SearchChris AndersenWired MagazineOctober 2004
  14. 14. The Long Tail of Search
  15. 15. Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
  16. 16. Pre-Google• Hi! I’m awesome, let me tell you all about it… Back then, sites relied on what site owners told them about their sites to determine who got traffic. Commonly referred to today as “On-Site Optimization”
  17. 17. Post-Google • OMG, you need to buy a car? You’ve GOT to see my man Steve! He’s AWESOME! The Google algorithm also factored in the number of links to a page in an effort to measure trust and authority.Commonly referred to today as “Off-Site Optimization”
  18. 18. The Power of a Link
  19. 19. Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
  20. 20. Different Types of Content• Text • Pictures – Blog articles & – Images used in posts comments – Pictures in social sites – Press releases like Facebook, Flickr, – Forums Picasa & more – Q & A sites • Video – Social Profiles – Most likely hosted video on social sites like Facebook, Youtube, Vimeo & more.
  21. 21. Hmmm. Who should I write for? Users Search Engines
  22. 22. BeAwesome!
  23. 23. Create Content forCustomers/CommunityAwesome Content Gets Shared!
  24. 24. Create Video forCustomers/CommunityAwesome Content Gets Shared!
  25. 25. Take & Tag Pics!
  26. 26. Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
  27. 27. Social Built Directly Into Search
  28. 28. Social Links Count for SEO
  29. 29. Google & Bing Confirmed• Links shared on Facebook & Twitter are counted for organic SEO• Your profile on twitter is taken into account when determining how to weigh the value of links shared
  30. 30. Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
  31. 31. Content Scrapers• Scrapers suck! – Difficult to prevent. – Why not turn to your advantage? – Liberally link back to your own content within blog – Many scrapers maintain links intact – create new inbound links which helps SEO (not a lot, but at least a little)
  32. 32. Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
  33. 33. Looking ForwardWeb Page Web Page Link What does this really tell Google? It hints at some relationshipWeb Page Web PageProvides context, defines relationships, gives meaning. Imagine what search will look like next!
  34. 34. Things we’ll talk about today• Why search & SEO are important• 3 Important things to understand about SEO – Algorithm Basics – Different Types of Content – How Social can impact SEO• 1 Bonus tip – How I Learned To Stop Worrying and Love Scraper Sites• 1 Glimpse into the future
  35. 35. Questions?
  36. 36. Thank You!• Twitter – @seanmcginnis• LinkedIn – /in/seanmcginnis• Blog – http://312Digital.com
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