Awesome finds awesome! Creating shareable content in a social SEO world
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Awesome finds awesome! Creating shareable content in a social SEO world

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  • This is truly universal! EVERYONE who has been inside any decent sized company can identify with this!

Awesome finds awesome! Creating shareable content in a social SEO world Awesome finds awesome! Creating shareable content in a social SEO world Presentation Transcript

  • Awesome finds awesome!Creating shareable content in a social SEO world. Sean McGinnis Principal - 312digital
  • About MeVP Sales & Marketing - DotCO Law MarketingPrincipal - 312digital12 years digital marketing experienceDad, Husband, Son, Golfer, Gadfly, Lawyer, Leader, LunaticTwitter – @SeanMcGinnisFacebook - @SMcGinnisLinkedIn - @SeanMcGinnis 312digital
  • Why worry about share-ability?Impact to search. Coming together of Search & Social. 312digital
  • How else does shareability matter?Massive traffic can come from direct share. 312digital
  • 12 Most …• July 26, 2011 312digital
  • 12 Most …• August 1, 2011 312digital
  • 12 Most …• February 12, 2012 312digital
  • Don’t Just Share Your Own Work 312digital
  • Go ahead and Re-Share!• Ads of the world took content from Neutron. Re- packaged it.• Links to Ads of the World Page = 471• Links to Neutron page ? 312digital
  • Manage & Encourage Ongoing Re-Shares• Ask for a link back if not provided.• List yourself or site as creator of work.• Embed links into content or other works. Many scrapers take everything whole cloth, including links.• Encourage sharing through social sharing buttons.• Have an easy to find policy outlining and encouraging sharing & re-use with attribution and links back.• Build a kick-ass community (more on this later). 312digital
  • What Types of Content Get Shared?• Anecdotal examples from my personal Facebook sharing habits. 312digital
  • A Hilarious Spin 312digital
  • Subtle (from a branding perspective) 312digital
  • Flow Chart • Can be very effective. • Apply to both a B2C and B2B context. • Can be informative or humorous. 312digital
  • Cheeky 312digital
  • Clarify the Complicated: With Style• Hits home for everyone who spends any time in social media.• Funny, Rings pretty true, explanatory. 312digital
  • Create a MemeOr just participate in one 312digital
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  • About Us Page Be Creative! Dare to try something different.Hat tip to the amazing @ShellyKramerfor the find & share on her bloghttp://www.v3im.com 312digital
  • User Generated Yes, really.People are now sharing all kinds of highly personal stuff online. How can you leverage? 312digital
  • Create a list243 Blog posts listed in this end of year round up 312digital
  • Hold a contest 312digital
  • Contests have multiple benefits 312digital
  • …and more benefits. 312digital
  • And even more benefits 312digital
  • We don’t need no stinking ________! • Let people BRAG! • I bet we can come up with 20 right now! • Brainstorm reasons to use a badge with me! 312digital
  • Give of yourself firstDoes anyone remember the Blogroll these days? 312digital
  • Engage in Your CommunityAwesome isn’t JUST about sharing 312digital
  • Take a position• Taking a position feels SCARY as a brand.• Fear of alienating half your constituents.• Find safe ground to test it out.• Stay away from religion & politics, unless that is your core.• Will help clarify brand essence and vision of business! 312digital
  • Show emotion • Be human. • Do NOT be afraid to do something different! • Speak with a human voice (no matter the company). • Be remarkable – that’s what awesome is all about! 312digital
  • Appeal to the Human Condition 312digital
  • Real Connections Matter 312digital
  • Real Connections Matter Asked two friends same question via Facebook message. Two answers within 10 minutes. 312digital
  • People Are Awesome!• http://www.youtube.com/watch?v=Vo0Cazxj_yc 312digital
  • Questions?VP Sales & Marketing - DotCO Law MarketingPrincipal - 312digital12 years digital marketing experienceDad, Husband, Son, Golfer, Gadfly, Lawyer, Leader, LunaticTwitter – @SeanMcGinnis PLEASE! Connect withFacebook - @SMcGinnis Me!LinkedIn - @SeanMcGinnis 312digital