Mars bars and the planet mars are natural triggers.
Client can tell us what we need to know: the parameters.
You need to take the time to understand the needs of the client ...before you move to the next stage of ideation. Otherwise you get a linkworthy idea that doesn’t match the business objectives.
We can all research to contribute concepts and topics no matter what are where they are from.This also allows us to split the process. For example one person could just contribute ideas the client would never ever go with!
It’s important for us to meet as a team to discuss what we think will work – we can bounce off each other and get really creative.Whiteboards are necessary to write down anything and everything and for us to visualise ideas.
Scoring and voting on the ideas is important as it gives each a fair chance and is based on evidence of how sharable the idea will be.
High Practical Value and PublicPractical Value shows each step to fold the towel and Public because it makes it easy to imitate and makes something private: public. (folding towels in a hotel is always done secretly)
High Social Currency and Emotion.Social currency because of the quiz type feel, showing you’re a geek. (share things that make you look good)Emotion because it sparked debate about what it is to be a geek and the pride this gives people.
Almost 100,000 views on gizmodo with 262 comments.600 backlinks and 125 referring domains.
High Triggers, Practical Value and Stories.Triggers because we all dream, it spurs memories of dreams and we sleep every night.Practical value because it actuallly gives tips on what to do and what to eat.Stories because it takes the reader on a journey through the infographic.
633,000 views on stumbleupon (viral)3 front pages on Reddit, one with 2.5k upvotes and 339 comments.40+ Referring Domains
Transcript of "Danny Ashton - The Science Behind Sharable Content "
The Science Behind
Understand the needs
Q: Can you explain your niche and what you
want from this content? The aims?
Q: Can you name 5 large audiences your
site could benefit from? Ideal placements?
Q: Any strict guidelines? What’s the tone?
Q: What would be the absolute worst topic
idea for you? No-go areas?
The Idea Process
Next, we contribute to an ideas dump