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AdWords Location Extensions: Reach a local audience when it matters most
AdWords Location Extensions: Reach a local audience when it matters most
AdWords Location Extensions: Reach a local audience when it matters most
AdWords Location Extensions: Reach a local audience when it matters most
AdWords Location Extensions: Reach a local audience when it matters most
AdWords Location Extensions: Reach a local audience when it matters most
AdWords Location Extensions: Reach a local audience when it matters most
AdWords Location Extensions: Reach a local audience when it matters most
AdWords Location Extensions: Reach a local audience when it matters most
AdWords Location Extensions: Reach a local audience when it matters most
AdWords Location Extensions: Reach a local audience when it matters most
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AdWords Location Extensions: Reach a local audience when it matters most

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Reach local searchers with AdWords through targeted, relevant information in your ads such as location, phone number, and customer reviews. AdWords Location Extentions let your ads stand out when it …

Reach local searchers with AdWords through targeted, relevant information in your ads such as location, phone number, and customer reviews. AdWords Location Extentions let your ads stand out when it matters most. Learn more about search engine marketing at http://SeanHenriMarketing.com

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  • 1. Reach people when it matters with Location Extensions Reach People when it matters with Location Extensions.
  • 2. Reach people when it matters with Location Extensions What are Location Extensions? • Enhancements that allow searchers to see targeted, relevant information in your ads such as location, phone number, and customer reviews • They will show on Google Search, Google Maps, and the Search Network, when there are eligible sites accepting ad extensions • Display additional information across Google Search, Mobile and Google Maps • Make your ads more locally relevant by expanding them with information such as your location, address and phone number ? ??? What? Why? Benefits Conclusion
  • 3. Reach people when it matters with Location Extensions What Location Extensions look like. What? Why? Benefits Conclusion
  • 4. Reach people when it matters with Location Extensions • 97%* of web users research online for products/services • 20%* of desktop searches are location related • 1 in 3* mobile searches are location related 97% Web Users What? Why? Conclusion *Source: Google Internal Data. Last updated: July 2012. Why use Location Extensions? Benefits
  • 5. Reach people when it matters with Location Extensions Benefits of using Location Extensions. You can reach customers while they are on Google Search What? Why? ConclusionBenefits
  • 6. Reach people when it matters with Location Extensions What? Why? Conclusion Benefits of using Location Extensions. You can reach customers while they are on Google Maps Benefits
  • 7. Reach people when it matters with Location Extensions What? Why? Conclusion Benefits of using Location Extensions. Reach customers while they are on Mobile Benefits
  • 8. Reach people when it matters with Location Extensions • Up to 4 times more ad space at the top of Google Search page • Increase click-through-rate by an average of 10% Boost your conversions • Enhance your Google Maps listing • Show people the distance to your location with hyperlocal mobile format • Create awareness of your location and drive potential foot traffic into stores • Schedule Location Extensions to only show when your stores are open and bid higher to attract people who are nearby What? Why? Conclusion *Source: Google Internal Data. Last updated: July 2012. Benefits of using Location Extensions. Benefits
  • 9. Reach people when it matters with Location Extensions • We’re a Google Partner – they trust us to represent them well • We’ve done this many times before. We know what mistakes to look out for. • As a Google Partner, we get to try new betas and ensure you’re add will stand out against the competition. • We’re analytics driven, so we’ll ensure you’re actually making money from AdWords, unlike others who will just get you to spend. • We don’t just do search – if the problem is your landing page, and not the ads, we can help there too. What? Why? Conclusion *Source: Google Internal Data. Last updated: July 2012. Why work with us? Benefits
  • 10. Reach people when it matters with Location Extensions Conclusion. Location Extensions are one of the best enhancements AdWords has to offer. • Free to use • Quick and easy to set up • Capture a growing market among mobile searchers • Relevant, targeted and effective • Helps increase your visibility and makes you stand out online What? Why? ConclusionBenefits
  • 11. Reach people when it matters with Location Extensions If you have any queries or would like help setting up Location Extensions please contact: Sean Henri sean@seanhenrimarketing.com @SeanHenri +SeanHenri Thank you.

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