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Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
Social media for Business
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Social media for Business

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Transcript

  • 1. Tips for Businesses & Professionals Sean Henri 10/27/2011
  • 2.  Intro to Social Media Social Media For Business ◦ Uses ◦ Writing for Social Media ◦ Measuring Success Quick exercise ◦ Distributing a press release or article via social media Social Media for Professionals ◦ Be Responsible ◦ Using social media to get a job ◦ Controlling Privacy
  • 3.  There’s more to social media than just Facebook & Twitter Any website or web-based application that encourages the “creation and exchange of user-generated content”.
  • 4.  Social Networking  Group Buying ◦ Facebook ◦ Groupon ◦ LinkedIn ◦ Living Social ◦ Google + ◦ Google Deals ◦ Yammer  Social Q&A Social News Sites ◦ Yahoo Questions ◦ Twitter ◦ LinkedIn Groups ◦ Digg ◦ Quora ◦ Reddit ◦ Focus ◦ LinkedIn Today  Product Reviews Social Media Sharing ◦ Google Product Search ◦ YouTube ◦ Google Places ◦ Flickr ◦ FourSquare ◦ Slideshare ◦ Yelp ◦ Wikipedia ◦ UrbanSpoon Blogging & MicroBlogging ◦ Amazon ◦ Wordpress ◦ eBay ◦ Tumblr  Location Based Mobile Apps ◦ Posterous ◦ FourSquare ◦ Twitter ◦ Google Places
  • 5.  Peers Trust Peers It’s where customers are spending the most time 90% trust a friend’s recommendation over critics review Unbiased feedback & useful insights Customers are forming and sharing opinions that will impact your brand
  • 6.  Listen ◦ Understand what your customers are saying about your brand Network ◦ Leading the online conversation is the best way to communicate your message Energize ◦ Give fans the tools they need to share your message among their peers. Embrace ◦ Ask clients for new ideas that drive better service and greater innovation. Sell ◦ Both small and large businesses are increasingly looking to measure ROI on social media. Sales are possible. Support ◦ Customers offer support to other customers via conversations
  • 7.  Over 500 million people on Facebook every day Customers engaging in conversations, sharing recommendations Brands earn permission to engage customers Facebook Pages allow businesses opportunity to join conversation Advertising: Advanced demographic targeting options
  • 8.  Build your Page ◦ Photo ◦ Location ◦ Info ◦ Apps ◦ Wall Posts
  • 9.  Talk to your customers ◦ Share exclusive content ◦ Ask questions ◦ Create an event ◦ Check your page daily ◦ Reward your fans Expand your reach ◦ Use Like button on website, emails ◦ Run Facebook Ads Analyze and Optimize ◦ Use Facebook Insights, generate your own reports
  • 10.  World’s largest professional network online 120 million professionals Includes executives from all Fortune 500 companies Educated, affluent, influential membership Advertising Options Company Pages (over 2 Million) Build relationships with individuals/ decision makers Opportunity to become “Thought Leader”
  • 11.  More than 200 million users Unlimited reach Quick and easy Great distribution tool for promotions, articles, press releases, and viral content Customer Service ◦ People vent on twitter ◦ Opportunity to respond
  • 12.  140 Characters @handle #hashtag URL Shorteners ◦ Bit.ly ◦ Goo.gl ◦ Ow.ly RT DM
  • 13.  Tweet – Message up to 140 characters in length Avatar – Personal Image or Brand Logo DM – direct, private message to another user Lists – List of tweeters (Authors, Teammates, Musicians, etc.) #FF – Follow Friday Mention – Mentioning another user (Everybody follow @SeanHenri) Retweet – the act of repeating another user’s tweet to your followers
  • 14.  Always add an Avatar Include location & descriptive bio Include link in bio ◦ Website ◦ LinkedIn Profile Branding: logo, colors, slogans
  • 15.  140 Characters Get them to do something ◦ Link to content – articles, videos, photos, press releases, surveys ◦ Ask a question Learn to tease ◦ Write engaging headlines that get people wanting more Be personal Use proper grammar Include keywords for SEO Use #hashtags! Shorten your links (bit.ly)
  • 16.  Know the rules Traditional copywriting best practices apply Think in 140 characters Get them to click, share, or respond Know SEO Two way conversation Keep it light, fun, retweetable
  • 17.  Completed Transactions ◦ Sales originating directly from social media Leads Generated ◦ Sales, sponsorship Lead Generation Activity ◦ What activity lead to these new leads Customer Service Measurement ◦ How many customers were responded to? ◦ What feedback did we get? Raised Awareness ◦ Post views, clickthroughs, replies, demographics
  • 18.  Split into groups Each group will receive an article or press release to “share” on social media Write three unique “posts” for sharing on: ◦ Facebook ◦ Twitter ◦ LinkedIn
  • 19. Using Social Media Responsibly
  • 20.  Social networking should be fun, but be responsible Once something is shared it is difficult to erase Photos & videos will come back to haunt you Don’t say something online that you wouldn’t say in the office
  • 21.  Recruiters using social media to find talent Hiring managers research applicants online LinkedIn is a gold mine for recruiters Twitter – Network with those in your industry ◦ Follow lists and topics to find other professionals ◦ Build your reputation ◦ Link to your LinkedIn profile or website in Bio Blogs – Own your name! (www.SeanHenri.com) ◦ Write unique content to establish yourself as an expert ◦ Dominate search results ◦ Bury the bad stuff
  • 22.  YES! Every connection is a good connection* Opportunity to grow relationship outside of work Increased Privacy Controls Build friendships with co-workers ◦ Opportunity for referrals down the road Share knowledge ◦ Stay in front of industry trends
  • 23.  Increasing amount of privacy options Use “lists” and “circles” to control who can see what Try “view as” feature on Facebook to see what your friends can see Learn More: ◦ Facebook: http://www.facebook.com/help/safety ◦ Twitter: https://support.twitter.com/ ◦ LinkedIn: https://help.linkedin.com/app/home ◦ Google+: https://plus.google.com/u/0/settings

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