How to Market Your Local Business Online!

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This presentation, excerpted from the Amazon book, "How to Market Your Business Online" hits on the high-level ways that local businesses can utilize the internet to grow their local business's online presence to get their business known on the internet, grow their customers and make more money!

To get the full book, head to http://www.amazon.com/Market-Your-Business-Online-ebook/dp/B00BT7E0HC/

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How to Market Your Local Business Online!

  1. 1. Excerpted from “How to Market Your Business Online” available on Amazon KindleHow to Market Your Business Online:Make More Money, Increase Your Customers, &Get Your Business Known On The Internet!Sean BarkulisCo-Founder of UPlanMe@SeanBarkulis
  2. 2. Excerpted from “How to Market Your Business Online” available on Amazon KindleCreating a web presence online is essential tothe success of your local business!
  3. 3. Excerpted from “How to Market Your Business Online” available on Amazon Kindle97% of consumers go online to researchproducts locally90% of consumers report using search enginesto conduct research on businessesBusinesses that make use of the web areexpected to grow 40% faster than those thatdon’tWhy?
  4. 4. Excerpted from “How to Market Your Business Online” available on Amazon KindleCreating a website is the first step to buildingyour online presence
  5. 5. Excerpted from “How to Market Your Business Online” available on Amazon KindleWho says it has to cost thousands of dollars tobuild a website? Here are 2 tools you can doon your own for only $10 p/moQuick easy templates for everybusiness typeSearch engine friendly toolsMultiple pages to includeadditional business infoApp store to add in customforms and widgetsQuick easy templates for everybusiness typeSearch engine friendly toolsSimple one-page website thatlets you include the mostimportant business info
  6. 6. Excerpted from “How to Market Your Business Online” available on Amazon KindleManage your business listing across the topsearch engines and listing directories
  7. 7. Excerpted from “How to Market Your Business Online” available on Amazon KindleGoogle Placeswww.google.com/placesforbusiness/67% of people who seek out info on a local businessuse a search engine like Google & Bing
  8. 8. Excerpted from “How to Market Your Business Online” available on Amazon KindleBing Business Portal Listingwww.bing.com/businessportal67% of people who seek out info on a local businessuse a search engine like Google & Bing
  9. 9. Excerpted from “How to Market Your Business Online” available on Amazon Kindle“Specialty Websites” – The websites onthis page reach 117MM people each month28% of people use “specialty websites” or business-listing directories to seek out info on local businessesTip: See Instantly how yourbusiness is listed acrossthe internet with a FREElisting scan from Yext
  10. 10. Excerpted from “How to Market Your Business Online” available on Amazon KindleUse social media to engage with your loyalcustomers on a daily basis to keep themcoming back
  11. 11. Excerpted from “How to Market Your Business Online” available on Amazon KindleFacebook Pageshttps://www.facebook.com/pages/create.php1,000,000,000 people are on Facebook. Your customersARE on Facebook
  12. 12. Excerpted from “How to Market Your Business Online” available on Amazon KindleTwitterhttp://www.twitter.com/Use quick, short “Tweets” to keep your customers up-to-date on your business, specials and promotions
  13. 13. Excerpted from “How to Market Your Business Online” available on Amazon KindleInstagramhttp://www.instagram.com/Use Instagram to share unique photos of yourproducts, employees and customers in action
  14. 14. Excerpted from “How to Market Your Business Online” available on Amazon KindleOnline Marketing Efforts to Drive NewCustomers
  15. 15. Excerpted from “How to Market Your Business Online” available on Amazon KindleThe hyper-local marketing space includeswebsites and mobile apps that simplifyhow you target customers in your city
  16. 16. Excerpted from “How to Market Your Business Online” available on Amazon KindleDon’t waste your time with all of thebusinesses in the prior chart. Here are themost effective for your money and time:Monthly fee places yourlisting above competitors insearchPlaces your ad on competingbusiness listingsStandout from competitionLets you provide incentives todrive new customers to yourbusinessTargets potential customerswho are near your business ata specific timePurely if your business is arestaurant that providesdeliveryPlaces your business in frontof customers who live directlyin your delivery range
  17. 17. Excerpted from “How to Market Your Business Online” available on Amazon KindlePromote your specials, sales, discountsand events on web and mobile to drivenew customersYELP DEALSTargeted promotions andoffers to reach newcustomers on YelpDetailed analytics andquick payment oncustomer purchasesGOOGLE OFFERSCustom coupons ordiscounts for productsand services you sellMassive distribution totargeted consumers nearyouCurrently, freeDAILY DEALSStay Away!Do Not Use!No Matter What!
  18. 18. Excerpted from “How to Market Your Business Online” available on Amazon KindleThe following tools are available to help yousimplify your online marketing efforts
  19. 19. Excerpted from “How to Market Your Business Online” available on Amazon KindleSimplify how you promote your dailyspecials, sales, updates & events across weband mobile to grow customers withUPlanMeEMBEDDABLECALENDAR ONYOUR WEBSITESYNC TO YOURSOCIAL MEDIAPROFILESCUSTOMERSON UPLANMEWEB / MOBILE APPS TOREACH NEWCUSTOMERS
  20. 20. Excerpted from “How to Market Your Business Online” available on Amazon KindleAutomatically update your business listingacross 45 of the top business directories soyour business info is accurate with YextPowerListings
  21. 21. Excerpted from “How to Market Your Business Online” available on Amazon KindleDigitize and publish your restaurant’smenu to 100’s of websites where yourbusiness is listed wSinglePlatform or Locu
  22. 22. Excerpted from “How to Market Your Business Online” available on Amazon KindleThis is the tip of the iceberg.There’s a lot more you need to know toeffectively market your business online togrow your customersCheck out my book on AmazonHOW TO MARKET YOUR BUSINESS ONLINE:Get Your Business Known On The Internet, IncreaseYour Customers & Make More Money!

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